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Direct Mail List Criteria

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Priority Self Direct MailAny direct mail program is only as good as the list. It must be properly targeted to meet the desired result of the mail piece. We regard this as the most important aspect of the direct mail event and in that regard, our specialists will first interview the client for desired target and then gather the list from some or all of our many available sources.

Our lists include: Bankruptcy (filed or discharged); Credit (Equifax); Credit (Experian); Attributes (age, income, home value, renters, etc.); Auto (year/make/model – new/used); Property (own, rent, mortgage balance, etc.); Business; Responder (individuals who may have responded to previous ads).

 

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