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4 Old Fashioned Ways of Marketing that Aren't Dead – Yet – Small Business Trends

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Small Business Trends

4 Old Fashioned Ways of Marketing that Aren't Dead – Yet
Small Business Trends
On average, the response rate of direct mail campaigns hovers around 4.4 percent. While the cost per lead is generally the same or comparable to the cost of email marketing, customers created through direct mail are more likely to perform repeat business.

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