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Adobe Continues Digital Marketing Spree with $600 Million Neolane Acquisition – Forbes

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Economic Times

Adobe Continues Digital Marketing Spree with $600 Million Neolane Acquisition
Forbes
The acquisition of the 12-year-old company essentially catapults Adobe from providing strictly digital marketing services to broader marketing, even offline channels such as direct mail and call centers, John Mellor, vice president of strategy and
Adobe will pay $600 million for cross-channel marketing company NeolaneInternetRetailer.com


Adobe acquires 'conversational marketing' company Neolane for $600MVentureBeat
Adobe digs deeper into marketing field with Neolane purchasePCWorld
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