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Adobe will pay $600 million for cross-channel marketing company Neolane – InternetRetailer.com

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Adobe will pay $600 million for cross-channel marketing company Neolane
InternetRetailer.com
The acquisition will fill in Adobe's gap in understanding offline customer data, such as from stores, call centers and direct mail campaigns, allowing Adobe clients to use online data to influence offline marketing and vice versa, says Matthew Langie

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