Automotive Blog 

     
Twitter RSS

Beyond Attribution: Battling For More Email Marketing Budget – MediaPost Communications

formats

Beyond Attribution: Battling For More Email Marketing Budget
MediaPost Communications
Many attribution models are thought to under-count email marketing. Some companies, such as those with deep roots in catalog marketing, might even have an overt attribution bias toward direct mail. However, showing that email contributes, say, 20% of

Read more here: Auto DM News

Print Friendly, PDF & Email
Home divider Blog divider Auto DM News divider Beyond Attribution: Battling For More Email Marketing Budget – MediaPost Communications
Back To Top