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Direct Mail Case Study: Pioneer Generation Package – Marketing Interactive - Marketing InteractiveOur agency was tasked to conceptualise a direct mail kit (along with all accompanying collaterals housed within the kit) that would actualise the Pioneer Generation Package into a physical form to serve as a communication tool and reference for …

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Direct Mail Case Study: Pioneer Generation Package – Marketing Interactive - Marketing InteractiveOur agency was tasked to conceptualise a direct mail kit (along with all accompanying collaterals housed within the kit) that would actualise the Pioneer Generation Package into a physical form to serve as a communication tool and reference for …

Direct Mail Case Study: Pioneer Generation Package – Marketing Interactive Read More »

Direct Mail Case Study: Pioneer Generation Package – Marketing Interactive - Marketing InteractiveOur agency was tasked to conceptualise a direct mail kit (along with all accompanying collaterals housed within the kit) that would actualise the Pioneer Generation Package into a physical form to serve as a communication tool and reference for …

Direct Mail Case Study: Pioneer Generation Package – Marketing Interactive Read More »

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U … – DigitalJournal.com - Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U …DigitalJournal.comMacromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one of …

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U … – DigitalJournal.com Read More »

Live Marketing Launches Direct Mail Campaigns That Include DMS Intelligence – PR.com (press release) - Live Marketing Launches Direct Mail Campaigns That Include DMS IntelligencePR.com (press release)Live Marketing has patent-pending unique algorithm that is used to mine the data in your DMS, and is delivering campaigns through direct, digital, and email designed to reach the …

Live Marketing Launches Direct Mail Campaigns That Include DMS Intelligence – PR.com (press release) Read More »

The Hottest New Channel Working For Online Marketers – Offline! – Marketing Land - Marketing LandThe offline investments that are working for online businesses are still very scrappy: late-night, low-cost, direct response TV and radio spots; highly-targeted direct mail campaigns; and carefully orchestrated forays into offline retail are the … Read more here: Auto …

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Column: Send direct mail straight to target market – News & Observer - Column: Send direct mail straight to target marketNews & ObserverBecause social media is all the rage, many businesses sometimes overlook the power of direct mail marketing. Even in today’s digital world, direct mail can be a powerful tool and produce …

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Heeter and Graphco Join Forces to Offer Pittsburgh Area Customers Direct Mail … – What They Think - Heeter and Graphco Join Forces to Offer Pittsburgh Area Customers Direct Mail …What They Think“We’re delighted to be part of Heeter’s continued growth and innovative approach to their direct marketing and fulfillment market‘, reflects Manley. “And for Scott Heeter and …

Heeter and Graphco Join Forces to Offer Pittsburgh Area Customers Direct Mail … – What They Think Read More »

Wondering if it’s Time to Buy a New Car? Just Check Your Mailbox – Bloomer Advance (subscription) - Wondering if it’s Time to Buy a New Car? Just Check Your MailboxBloomer Advance (subscription)The difference between IMS and other direct–mail marketing companies is its business model. In a nutshell, if a dealership doesn’t get new customers through IMS’s efforts, …

Wondering if it’s Time to Buy a New Car? Just Check Your Mailbox – Bloomer Advance (subscription) Read More »

Forbes Career Opportunity: Circulation Marketing Coordinator – Forbes - Forbes Career Opportunity: Circulation Marketing CoordinatorForbesForbes Media seeks a creative and enthusiastic team player to join the Forbes Magazine Circulation/Consumer Marketing department. Responsibilities: Coordinate direct mail campaigns for mailings of up to three million pieces. Contribute creative ideas … Read …

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Why direct mail marketing is still important in the digital age – bdaily - Why direct mail marketing is still important in the digital agebdailyDespite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and …

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Why direct mail marketing is still important in the digital age – bdaily - Why direct mail marketing is still important in the digital agebdailyDespite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and …

Why direct mail marketing is still important in the digital age – bdaily Read More »

Why direct mail marketing is still important in the digital age – bdaily - Why direct mail marketing is still important in the digital agebdailyDespite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and …

Why direct mail marketing is still important in the digital age – bdaily Read More »

Why direct mail marketing is still important in the digital age – bdaily - Why direct mail marketing is still important in the digital agebdailyDespite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and …

Why direct mail marketing is still important in the digital age – bdaily Read More »

Why direct mail marketing is still important in the digital age – bdaily - Why direct mail marketing is still important in the digital agebdailyDespite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and …

Why direct mail marketing is still important in the digital age – bdaily Read More »

Why direct mail marketing is still important in the digital age – bdaily - Why direct mail marketing is still important in the digital agebdailyDespite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and …

Why direct mail marketing is still important in the digital age – bdaily Read More »

Bath Fitter®, O’Gorman Brothers and QuantumDigital – Reshaping the Future of … – PR Newswire (press release) - Bath Fitter®, O’Gorman Brothers and QuantumDigital – Reshaping the Future of …PR Newswire (press release)A provider of printed postcard marketing, direct mail marketing, and on-demand printing services, QuantumDigital is also the creator of the new online storefront QuantumPostcards.com and QCards, …

Bath Fitter®, O’Gorman Brothers and QuantumDigital – Reshaping the Future of … – PR Newswire (press release) Read More »

Bath Fitter®, O’Gorman Brothers and QuantumDigital – Reshaping the Future of … – PR Newswire (press release) - Bath Fitter®, O’Gorman Brothers and QuantumDigital – Reshaping the Future of …PR Newswire (press release)A provider of printed postcard marketing, direct mail marketing, and on-demand printing services, QuantumDigital is also the creator of the new online storefront QuantumPostcards.com and QCards, …

Bath Fitter®, O’Gorman Brothers and QuantumDigital – Reshaping the Future of … – PR Newswire (press release) Read More »

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes – Entrepreneur (blog) - Entrepreneur (blog)Marketing to too many people. There is no such thing as a product or service everyone wants to buy. To be effective in direct mail, you need to know exactly who your best prospects are. You cannot just send …

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes – Entrepreneur (blog) Read More »

Is USPS delusional in direct mail confidence? – Fierce Government - Is USPS delusional in direct mail confidence?Fierce GovernmentDirect mail is a stale marketing medium reserved for teeth whitening services and carpet cleaning companies, right? Not so, says Postmaster General Patrick Donahoe. Marketers are giving direct mail “a fresh look,” he …

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USPS Commissions Brain Research on Direct Mail – Direct Marketing News - Direct Marketing News… evidence of the role direct mail plays in consumer engagement and buying decisions. OIG believes such a study could add a physiological research component to the growing body of analysis of consumer interaction across multiple marketing channels. …

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3 Ways Marketing Automation Is Good for Your Business – Business 2 Community - Business 2 CommunityWith marketing automation, you can send emails or integrate with direct mail for marketing, automate phone calls and voice broadcasts, and more. The customer’s pathway to buying is more varied than it once was, but our means of …

3 Ways Marketing Automation Is Good for Your Business – Business 2 Community Read More »

Harvey Mackay: Don’t let false assumptions cloud thinking – DesMoinesRegister.com - Harvey Mackay: Don’t let false assumptions cloud thinkingDesMoinesRegister.comAt MackayMitchell Envelope Co. we offer more than 100 varieties of envelopes — for direct mail (four-color process), photos, invitations, tickets, return mail, embossing, self-seal and so on. If you have a specialized …

Harvey Mackay: Don’t let false assumptions cloud thinking – DesMoinesRegister.com Read More »

Bite Squad brings on the party with Gift Squad – Minneapolis Star Tribune - Minneapolis Star TribuneThere’s the usual discount for first-time customers ($10 off using the coupon code FLOWERS) but also e-mail blasts, direct mail, Gift Squad ad wraps on their Prius delivery vehicles, social media blitzes and search engine optimization techniques. The …

Bite Squad brings on the party with Gift Squad – Minneapolis Star Tribune Read More »

At the nexus of health care and technology – Boston Globe - Boston GlobeWe’ve hired nurses who are looking to get out of direct patient care but who still want to make a difference. Some work on product development, others do sales and marketing. Physicians often work with implementation folk and some …

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Market Mojo: Where does your customer find you? – Great Falls Tribune - Market Mojo: Where does your customer find you?Great Falls TribuneRunning a successful business takes planning, dedication, passion and…of course…customers. No business lasts long without the people who buy its products and services. But, people don’t turn into customers until they …

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Market Mojo: Where does your customer find you? – Great Falls Tribune - Market Mojo: Where does your customer find you?Great Falls TribuneRunning a successful business takes planning, dedication, passion and…of course…customers. No business lasts long without the people who buy its products and services. But, people don’t turn into customers until they …

Market Mojo: Where does your customer find you? – Great Falls Tribune Read More »

Apple Hits Sour Note With Direct Marketing Ploy – MediaPost Communications - Apple Hits Sour Note With Direct Marketing PloyMediaPost CommunicationsEither way, it has become clear over the last couple of days that the direct marketing blitz hasn’t gone down well with many customers, leaving them confused, angered or annoyed. “Great! A …

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MeritDirect Opens San Jose Office – Direct Marketing News - Direct Marketing NewsLong a key fixture in direct mail databases, MeritDirect now describes itself as a provider of multichannel marketing services. In July the company released a set of predictive marketing tools that combine its OmiChannelBASE customer files with the …

MeritDirect Opens San Jose Office – Direct Marketing News Read More »

Embargoed AJPH Research: Tobacco Direct Mailings to Young Adults … – Newswise (press release) - Embargoed AJPH Research: Tobacco Direct Mailings to Young Adults …Newswise (press release)“The lack of research in this area represents a missed opportunity for tobacco control because tobacco companies spend more money on direct mail marketing and providing coupons than advertising …

Embargoed AJPH Research: Tobacco Direct Mailings to Young Adults … – Newswise (press release) Read More »

Carper Condemns Moratorium on Postal Facility Closures – Direct Marketing News - Carper Condemns Moratorium on Postal Facility ClosuresDirect Marketing News“We understand that a number of senators have asked that you include language in appropriations legislation this fall that would prevent the U.S. Postal Service from closing or consolidating any mail processing …

Carper Condemns Moratorium on Postal Facility Closures – Direct Marketing News Read More »

Every Content Marketer Needs an Editor – blogs.hbr.org (blog) - Every Content Marketer Needs an Editorblogs.hbr.org (blog)Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. …

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Progressive Dental Marketing CEO Shares Lead Conversion Techniques at … – Insurance News Net - Progressive Dental Marketing CEO Shares Lead Conversion Techniques at …Insurance News Net… to marketing for high dollar surgical cases by implementing a Full-Circle Marketing™ approach. PDM is the leading dental marketing company for attracting targeted patients through online marketing, seminars, …

Progressive Dental Marketing CEO Shares Lead Conversion Techniques at … – Insurance News Net Read More »

Postal Service tries to regain ground – West Virginia MetroNews - Postal Service tries to regain groundWest Virginia MetroNews… District Marketing for the USPS, said the goal is to let business owners learn more about direct marketing and how it can help their company grow. “Small businesses and large businesses alike …

Postal Service tries to regain ground – West Virginia MetroNews Read More »

Progressive Dental Marketing CEO Shares Lead Conversion Techniques at … – Insurance News Net - Progressive Dental Marketing CEO Shares Lead Conversion Techniques at …Insurance News Net… to marketing for high dollar surgical cases by implementing a Full-Circle Marketing™ approach. PDM is the leading dental marketing company for attracting targeted patients through online marketing, seminars, …

Progressive Dental Marketing CEO Shares Lead Conversion Techniques at … – Insurance News Net Read More »

People in the News – Philly.com - Philly.comMaidstone Capital Corp., a growth-capital firm, said EU Services, a direct–mail marketing firm, has joined its portfolio of marketing services companies. EU Services pairs with Com-Pak Services, Moorestown, within Maidstone’s portfolio and will led by … Read more here: Auto …

People in the News – Philly.com Read More »

By: John Berol | 31 mins ago | – Voice of San Diego - Voice of San DiegoOne exception is AT&T U-verse, which so far has failed to honor my requests. I’m urging them to follow the ethical rule of the Direct Mail Marketing Association, which requires removal upon request. Another exception is junk …

By: John Berol | 31 mins ago | – Voice of San Diego Read More »

By: John Berol | 12 hours ago | – Voice of San Diego - Voice of San DiegoI’m urging them to follow the ethical rule of the Direct Mail Marketing Association, which requires removal upon request. Another exception is junk mail that doesn’t have a recipient’s street address, only the ZIP code. There’s no …

By: John Berol | 12 hours ago | – Voice of San Diego Read More »

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal - Ask SAM: Getting bombarded by unwanted direct mail?Winston-Salem JournalThe Federal Trade Commission refers residents to the Direct Marketing Association’s Mail Preference Service. You can opt out of mail from the Direct Marketing Association by visiting dmachoice.org , or by mailing …

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal Read More »

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal - Ask SAM: Getting bombarded by unwanted direct mail?Winston-Salem JournalThe Federal Trade Commission refers residents to the Direct Marketing Association’s Mail Preference Service. You can opt out of mail from the Direct Marketing Association by visiting dmachoice.org , or by mailing …

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal Read More »

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal - Ask SAM: Getting bombarded by unwanted direct mail?Winston-Salem JournalThe Federal Trade Commission refers residents to the Direct Marketing Association’s Mail Preference Service. You can opt out of mail from the Direct Marketing Association by visiting dmachoice.org , or by mailing …

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal Read More »

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal - Ask SAM: Getting bombarded by unwanted direct mail?Winston-Salem JournalThe Federal Trade Commission refers residents to the Direct Marketing Association’s Mail Preference Service. You can opt out of mail from the Direct Marketing Association by visiting dmachoice.org , or by mailing …

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal Read More »

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal - Ask SAM: Getting bombarded by unwanted direct mail?Winston-Salem JournalThe Federal Trade Commission refers residents to the Direct Marketing Association’s Mail Preference Service. You can opt out of mail from the Direct Marketing Association by visiting dmachoice.org , or by mailing …

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal Read More »

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal - Ask SAM: Getting bombarded by unwanted direct mail?Winston-Salem JournalThe Federal Trade Commission refers residents to the Direct Marketing Association’s Mail Preference Service. You can opt out of mail from the Direct Marketing Association by visiting dmachoice.org , or by mailing …

Ask SAM: Getting bombarded by unwanted direct mail? – Winston-Salem Journal Read More »

Baker Goodchild expands website with direct mail advice for printers and SMEs – printweek.com - printweek.comThe privately-owned Birmingham-based company provides print, mail and postage services designed specifically for business owners, SMEs and entrepreneurs. It helps them to grow with the use of more effective direct marketing and by developing customer … Read more here: Auto …

Baker Goodchild expands website with direct mail advice for printers and SMEs – printweek.com Read More »

Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail … – Printing Impressions (press release) - Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail …Printing Impressions (press release)GAITHERSBURG, MD—September 2, 2014—MCS Inc. has announced that dDirect of Atlanta, has acquired one each of the KM 1250 (black-and-white) and KM 8000 (color) digital presses …

Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail … – Printing Impressions (press release) Read More »

Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail … – Printing Impressions (press release) - Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail …Printing Impressions (press release)GAITHERSBURG, MD—September 2, 2014—MCS Inc. has announced that dDirect of Atlanta, has acquired one each of the KM 1250 (black-and-white) and KM 8000 (color) digital presses …

Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail … – Printing Impressions (press release) Read More »

Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail … – Printing Impressions (press release) - Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail …Printing Impressions (press release)GAITHERSBURG, MD—September 2, 2014—MCS Inc. has announced that dDirect of Atlanta, has acquired one each of the KM 1250 (black-and-white) and KM 8000 (color) digital presses …

Atlanta-Based dDirect Adds MCS Digital Printers to Enhance Its Direct Mail … – Printing Impressions (press release) Read More »

Watchdog: Senior in poorhouse after following sales deal – DesMoinesRegister.com - Watchdog: Senior in poorhouse after following sales dealDesMoinesRegister.comBut the south-side Des Moines woman says she wants someone to investigate the marketing and sales tactics used at an Indianola dealership that landed her 80-year-old roommate in the poorhouse. Shoemaker, she contends, …

Watchdog: Senior in poorhouse after following sales deal – DesMoinesRegister.com Read More »

Advertising expert reveals how to use direct mail to generate leads and win … – IT Business Net - Advertising expert reveals how to use direct mail to generate leads and win …IT Business NetTORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ — On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business owners …

Advertising expert reveals how to use direct mail to generate leads and win … – IT Business Net Read More »

Advertising expert reveals how to use direct mail to generate leads and win … – IT Business Net - Advertising expert reveals how to use direct mail to generate leads and win …IT Business NetTORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ — On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business owners …

Advertising expert reveals how to use direct mail to generate leads and win … – IT Business Net Read More »

Advertising expert reveals how to use direct mail to generate leads and win … – IT Business Net - Advertising expert reveals how to use direct mail to generate leads and win …IT Business NetTORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ — On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business owners …

Advertising expert reveals how to use direct mail to generate leads and win … – IT Business Net Read More »

Advertising expert reveals how to use direct mail to generate leads and win … – SYS-CON Media (press release) - Advertising expert reveals how to use direct mail to generate leads and win …SYS-CON Media (press release)TORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ — On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business …

Advertising expert reveals how to use direct mail to generate leads and win … – SYS-CON Media (press release) Read More »

Advertising expert reveals how to use direct mail to generate leads and win … – SYS-CON Media (press release) - Advertising expert reveals how to use direct mail to generate leads and win …SYS-CON Media (press release)TORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ — On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business …

Advertising expert reveals how to use direct mail to generate leads and win … – SYS-CON Media (press release) Read More »

Advertising expert reveals how to use direct mail to generate leads and win … – SYS-CON Media (press release) - Advertising expert reveals how to use direct mail to generate leads and win …SYS-CON Media (press release)TORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ — On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business …

Advertising expert reveals how to use direct mail to generate leads and win … – SYS-CON Media (press release) Read More »

Companies fined for marketing – Juneau County Star-Times - Companies fined for marketingJuneau County Star-TimesPerfekt Marketing LLC of Tempe, Arizona, conducted a direct marketing campaign on behalf of Thor Corp. The companies’ direct–mail campaign involved the use of postcards promising free travel to consumers who responded. The mail pieces …

Companies fined for marketing – Juneau County Star-Times Read More »

Lawsuit filed against Bongino campaign over direct mailing dispute – Frederick News Post (subscription) - Lawsuit filed against Bongino campaign over direct mailing disputeFrederick News Post (subscription)A northern Virginia direct mail marketing group is suing congressional candidate Dan Bongino and his fundraising committee for unpaid bills relating to his 6th District race. The Waters Agency …

Lawsuit filed against Bongino campaign over direct mailing dispute – Frederick News Post (subscription) Read More »

Lawsuit filed against Bongino campaign over direct mailing dispute – Frederick News Post (subscription) - Lawsuit filed against Bongino campaign over direct mailing disputeFrederick News Post (subscription)A northern Virginia direct mail marketing group is suing congressional candidate Dan Bongino and his fundraising committee for unpaid bills relating to his 6th District race. The Waters Agency …

Lawsuit filed against Bongino campaign over direct mailing dispute – Frederick News Post (subscription) Read More »

Lawsuit filed against Bongino campaign over direct mailing dispute – Frederick News Post (subscription) - Lawsuit filed against Bongino campaign over direct mailing disputeFrederick News Post (subscription)A northern Virginia direct mail marketing group is suing congressional candidate Dan Bongino and his fundraising committee for unpaid bills relating to his 6th District race. The Waters Agency …

Lawsuit filed against Bongino campaign over direct mailing dispute – Frederick News Post (subscription) Read More »

Atlanta Direct Mail Company Better Letter Does it Better! – DigitalJournal.com - Atlanta Direct Mail Company Better Letter Does it Better!DigitalJournal.comEven in an increasingly digital world, Better Letter understands that a comprehensive marketing campaign relies on all available channels to reach customers, and direct mail continues to be an effective marketing channel. …

Atlanta Direct Mail Company Better Letter Does it Better! – DigitalJournal.com Read More »

The 7 Key Parts of an Effective Direct Mail Sales Piece – Entrepreneur (blog) - Entrepreneur (blog)In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the seven critical parts you should … Read …

The 7 Key Parts of an Effective Direct Mail Sales Piece – Entrepreneur (blog) Read More »

Access Direct Enters Continuous-Feed Market with Océ ColorStream 3900 … – Printing Impressions (press release) - Access Direct Enters Continuous-Feed Market with Océ ColorStream 3900 …Printing Impressions (press release)MELVILLE, NY—August 26, 2014—Canon Solutions America, a subsidiary of Canon U.S.A., has announced that Access Direct Systems, a Farmingdale, NY-based direct mail and marketing service company, has installed …

Access Direct Enters Continuous-Feed Market with Océ ColorStream 3900 … – Printing Impressions (press release) Read More »

HubSpot plans $100m IPO – Boston Globe - HubSpot plans $100m IPOBoston GlobeThat’s distinguished from traditional outbound methods of cold calls, e-mail campaigns, and direct mail. Last year, HubSpot drew more than 5,000 attendees to its Inbound conference in Boston, and it expects to have 7,000 or more …

HubSpot plans $100m IPO – Boston Globe Read More »

HubSpot files for $100 million IPO – BetaBoston - BetaBostonHubSpot has more than 11,500 users in over 70 countries, and has built a following in the marketing community for its use of “inbound marketing” tactics—distinguished from the traditional outbound methods of cold calls, huge e-mail campaigns, and … and …

HubSpot files for $100 million IPO – BetaBoston Read More »

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community - Business 2 Community… an easily-searchable database. Rent or buy email lists or other direct mail lists to get ahead of the competition – and take the guesswork out of targeting your marketing campaign. Hire creative professionals to ensure your marketing’s …

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community Read More »

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community - Business 2 Community… an easily-searchable database. Rent or buy email lists or other direct mail lists to get ahead of the competition – and take the guesswork out of targeting your marketing campaign. Hire creative professionals to ensure your marketing’s …

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community Read More »

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community - Business 2 Community… an easily-searchable database. Rent or buy email lists or other direct mail lists to get ahead of the competition – and take the guesswork out of targeting your marketing campaign. Hire creative professionals to ensure your marketing’s …

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community Read More »

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community - Business 2 Community… an easily-searchable database. Rent or buy email lists or other direct mail lists to get ahead of the competition – and take the guesswork out of targeting your marketing campaign. Hire creative professionals to ensure your marketing’s …

A Business Owner’s Guide to Running a Direct Marketing Campaign – Business 2 Community Read More »

Three New Albany companies to expand, add jobs – The Courier-Journal - Three New Albany companies to expand, add jobsThe Courier-JournalDirect marketing firm L&D Mail Masters was also granted five-year property and equipment tax abatements to purchase equipment that would allow eight additional jobs and “adapt to meet the needs of our …

Three New Albany companies to expand, add jobs – The Courier-Journal Read More »

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S. … – Virtual-Strategy Magazine (press release) - Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S. …Virtual-Strategy Magazine (press release)Macromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is …

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S. … – Virtual-Strategy Magazine (press release) Read More »

My Plan to Replace the Postal Service’s Truck Fleet – Direct Marketing News - My Plan to Replace the Postal Service’s Truck FleetDirect Marketing NewsIn big cities, there’s big traffic and big numbers of people stuck in or walking by the traffic that are known in the marketing game as “impressions.” Mail trucks are …

My Plan to Replace the Postal Service’s Truck Fleet – Direct Marketing News Read More »

Chamber-View Signs Prestigious Duggan & Brown for Direct Marketing … – AmmoLand.com (press release) - Chamber-View Signs Prestigious Duggan & Brown for Direct Marketing …AmmoLand.com (press release)As direct marketing professionals, the Duggan & Brown team members are in a class by themselves, standing out as one of the few organizations of its kind equipped to …

Chamber-View Signs Prestigious Duggan & Brown for Direct Marketing … – AmmoLand.com (press release) Read More »

Thomas McClure, 75, direct marketing executive – Philly.com - Philly.comThe McClure Group developed radio and TV spots, and direct–mail materials for companies that included Colonial Penn insurance, MCI telecommunications, and Advanta. Born in Lodi, Ohio, Mr. McClure began his career in direct marketing after he served as … Read …

Thomas McClure, 75, direct marketing executive – Philly.com Read More »

Realtors now must spend more than ever to help homes stand out on market – AL.com - Realtors now must spend more than ever to help homes stand out on marketAL.com“When it comes to marketing a single property we incur a wide range of costs from print media such as flyers, sending direct mail, magazine ads to …

Realtors now must spend more than ever to help homes stand out on market – AL.com Read More »

Latest Guidelines Will Be Boost for Direct Mail Marketing Claims Baker Goodchild – DigitalJournal.com - Latest Guidelines Will Be Boost for Direct Mail Marketing Claims Baker GoodchildDigitalJournal.comA leading Direct Mail specialist has welcomed a new set of guidelines aimed to improve the effectiveness of direct mail. Birmingham-based Baker Goodchild is one of the UK’s leading …

Latest Guidelines Will Be Boost for Direct Mail Marketing Claims Baker Goodchild – DigitalJournal.com Read More »

Moorestown mailer Com-Pak adds plant, jobs – Philly.com (blog) - Philly.com (blog)“Our direct marketing customers are looking for solutions that balance rising postal rates and increasingly complex mail programs,” chief operations officer Russ Stewart added. The company says it handles more than 400 milllion direct–mail and … and more Read …

Moorestown mailer Com-Pak adds plant, jobs – Philly.com (blog) Read More »

Marketers Speak out on Data, Email, and the Customer Experience – Direct Marketing News - Direct Marketing News–Rachel Nyswander Thomas, executive director, Data-Driven Marketing Institute & VP of government affairs, Direct Marketing Association. “Comedy Central is … ISPs like DMARC, too, because it protects users’ inboxes from unwanted mail.” –Dennis Dayman … Read more here: …

Marketers Speak out on Data, Email, and the Customer Experience – Direct Marketing News Read More »

AMSP/NAPL/NAQP Offers Robust Resource for Mailing Service Providers at … – Printing Impressions (press release) - AMSP/NAPL/NAQP Offers Robust Resource for Mailing Service Providers at …Printing Impressions (press release)The Deliver Theater will once again feature the popular “Ask the Mailing Expert” station, where attendees can get free advice from mailing and fulfillment gurus on all mailing- …

AMSP/NAPL/NAQP Offers Robust Resource for Mailing Service Providers at … – Printing Impressions (press release) Read More »

Mudd now working with Google in search for more business – Waterloo Cedar Falls Courier - Mudd now working with Google in search for more businessWaterloo Cedar Falls Courier“We’re always hiring sales people on the direct marketing side and coming up with a plan to hire more on the digital side,” he said. “Getting talent from …

Mudd now working with Google in search for more business – Waterloo Cedar Falls Courier Read More »

‘Free’ airline tickets too good to be true? – Cincinnati.com - ‘Free’ airline tickets too good to be true?Cincinnati.comEnquirer watchdog reporter Amber Hunt @ReporterAmber saves you a phone call, and maybe a lot more, as she finds out if those direct mail offers of free airline tickets are really free. The …

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‘Free’ airline tickets too good to be true? – Cincinnati.com - ‘Free’ airline tickets too good to be true?Cincinnati.comEnquirer watchdog reporter Amber Hunt @ReporterAmber saves you a phone call, and maybe a lot more, as she finds out if those direct mail offers of free airline tickets are really free. The …

‘Free’ airline tickets too good to be true? – Cincinnati.com Read More »

We’ve Got Your Number – Direct Marketing News - Direct Marketing NewsSo far this year m-commerce has generated $12.2 billion in sales, according the “Custora E-commerce Pulse Mobile Report.” Marketing dedicates 25% of its budget to technology, says CEB research. We say: For now. The check is definitely in …

We’ve Got Your Number – Direct Marketing News Read More »

We’ve Got Your Number – Direct Marketing News - Direct Marketing NewsSo far this year m-commerce has generated $12.2 billion in sales, according the “Custora E-commerce Pulse Mobile Report.” Marketing dedicates 25% of its budget to technology, says CEB research. We say: For now. The check is definitely in …

We’ve Got Your Number – Direct Marketing News Read More »

Patrick Tripp of Adobe: Email Leads in ROI in the New Marketing Frontier – Small Business Trends - Patrick Tripp of Adobe: Email Leads in ROI in the New Marketing FrontierSmall Business TrendsEmail ROI (return on investment) is up around $39.40 per email, for business email specifically, according to a study done by the Direct Marketing Association. The …

Patrick Tripp of Adobe: Email Leads in ROI in the New Marketing Frontier – Small Business Trends Read More »

Senators Plead for One-Year Moratorium on Postal Consolidation – Direct Marketing News - Direct Marketing NewsThe letter, which was drafted by Bernie Sanders (I-VT), Jon Tester (D-MT), and Tammy Baldwin (D-WI)—who has emerged as a staunch defender of the direct mail industry—also was sent to Sen. Tom Udall (D-NM) and Mike Johanns (R-NE), …

Senators Plead for One-Year Moratorium on Postal Consolidation – Direct Marketing News Read More »

The future of marketing: Precognition, bots, and user agents – CITEworld - The future of marketing: Precognition, bots, and user agentsCITEworldThey’ll screen phone calls, texts, e-mails, postal mail — yes we’ll still have it — as well as drones attempting to deliver various product samples direct to the home. “Only preferred brands …

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Mayor Ed Murray releases recommendations to double enrollment in Seattle’s … – Ballard News Tribune - Mayor Ed Murray releases recommendations to double enrollment in Seattle’s …Ballard News TribuneSince January 2014, the Utility Discount Program has made a concerted effort to raise enrollment by running direct mail marketing campaigns and coupling their efforts with other services …

Mayor Ed Murray releases recommendations to double enrollment in Seattle’s … – Ballard News Tribune Read More »

Campaign finance: Schuette has almost $2 million on hand; Calley spending to … – MLive.com - Campaign finance: Schuette has almost $2 million on hand; Calley spending to …MLive.comSchuette has spent his campaign’s funds on research and marketing as well, with several Virginia-based political consulting firms for providing focus group research and direct mail marketing. The …

Campaign finance: Schuette has almost $2 million on hand; Calley spending to … – MLive.com Read More »

Fighting the Terror of Bad Response Rates – Direct Marketing News - Fighting the Terror of Bad Response RatesDirect Marketing NewsLike many of his counterparts back in Silicon Wadi, Israel’s coastal Mediterranean technology center, Ran Shaul is a former Israeli Defense Forces officer who now deploys military intelligence-based software in the marketing …

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The 4 Elements of a Stellar Sales Piece – Entrepreneur (blog) - The 4 Elements of a Stellar Sales PieceEntrepreneur (blog)In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the …

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Exigency Pays Off for USPS in Q3 – Direct Marketing News - Direct Marketing NewsPostmaster General Patrick Donahoe said that service and process enhancements also played a role in the Q3 performance of Standard Mail. “Marketers are re-evaluating their marketing mixes in favor of integrated campaigns,” he said. “The Intelligent …Despite Revenue …

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Social media versus SEO – Sydney Morning Herald - Sydney Morning HeraldA report by Monetate found that despite considerable brand investment, social media is much less effective than other electronic marketing strategies as a direct e-commerce traffic source. Online searches were the greatest contributor to e-commerce … and more …

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SIU’s marketing strategy remains on track – The Southern - SIU’s marketing strategy remains on trackThe SouthernShe also said billboard advertising will continue to be included in the school’s mix of marketing tools, which include direct mail to prospective students, radio advertising and digital advertising. Much of the school’s marketing …

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Print Is Not Dead! – Business 2 Community - Print Is Not Dead!Business 2 CommunityDirect mail continues to be a viable tool, as research from the US Postal Service shows 85% of customers sort and read their mail on a daily basis, with 40% trying new businesses as a …

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Macromark, One of the Top Direct Mail and Targeted List Brokers in the US … – IT Business Net - Macromark, One of the Top Direct Mail and Targeted List Brokers in the US …IT Business NetMacromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one …

Macromark, One of the Top Direct Mail and Targeted List Brokers in the US … – IT Business Net Read More »

Macromark, One of the Top Direct Mail and Targeted List Brokers in the US … – IT Business Net - Macromark, One of the Top Direct Mail and Targeted List Brokers in the US …IT Business NetMacromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one …

Macromark, One of the Top Direct Mail and Targeted List Brokers in the US … – IT Business Net Read More »

Macromark, One of the Top Direct Mail and Targeted List Brokers in the US … – IT Business Net - Macromark, One of the Top Direct Mail and Targeted List Brokers in the US …IT Business NetMacromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one …

Macromark, One of the Top Direct Mail and Targeted List Brokers in the US … – IT Business Net Read More »

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S. … – Virtual-Strategy Magazine (press release) - Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S. …Virtual-Strategy Magazine (press release)Macromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is …

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S. … – Virtual-Strategy Magazine (press release) Read More »

Florence Bank launches new marketing effort highlighted by first-ever … – GazetteNET - Florence Bank launches new marketing effort highlighted by first-ever …GazetteNETWhile the bank declines to disclose how much it is spending on the rebranding campaign, Heaps said the marketing budget has not increased in the last two years. The bank instead …

Florence Bank launches new marketing effort highlighted by first-ever … – GazetteNET Read More »

Florence Bank launches new marketing effort highlighted by first-ever … – GazetteNET - Florence Bank launches new marketing effort highlighted by first-ever …GazetteNETWhile the bank declines to disclose how much it is spending on the rebranding campaign, Heaps said the marketing budget has not increased in the last two years. The bank instead …

Florence Bank launches new marketing effort highlighted by first-ever … – GazetteNET Read More »

Florence Bank launches new marketing effort highlighted by first-ever … – GazetteNET - Florence Bank launches new marketing effort highlighted by first-ever …GazetteNETWhile the bank declines to disclose how much it is spending on the rebranding campaign, Heaps said the marketing budget has not increased in the last two years. The bank instead …

Florence Bank launches new marketing effort highlighted by first-ever … – GazetteNET Read More »

Making the Most of Your Marketing Buck (Conclusion) – American Coin-Op - American Coin-OpThis is because direct mail can be targeted to specific demographic or regional recipients. You can affordably create your piece and mail it to a selected list of people via www.salesgenie.com, or hire an advertising or marketing company to …

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EU Services Joins Maidstone Capital Corporation’s Portfolio of Marketing … – Business Wire (press release) - EU Services Joins Maidstone Capital Corporation’s Portfolio of Marketing …Business Wire (press release)MOORESTOWN, N.J.–(BUSINESS WIRE)–Maidstone Capital Corporation, a growth capital firm, announced today that EU Services has joined its portfolio of marketing services companies. EU Services, a leading direct mail …

EU Services Joins Maidstone Capital Corporation’s Portfolio of Marketing … – Business Wire (press release) Read More »

Banks Have a Case of Digital Marketing Myopia – American Banker - Banks Have a Case of Digital Marketing MyopiaAmerican BankerThey may understand many key concepts, but they rarely have the depth of experience to create a comprehensive marketing campaign. Nor do they have a deep understanding of a bank’s customers, products …

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Level of complaints is challenge for Direct Mail campaigns says Baker Goodchild – Journalism.co.uk (press release) - Level of complaints is challenge for Direct Mail campaigns says Baker GoodchildJournalism.co.uk (press release)Almost two thirds (64%) of direct marketing complaints are prompted by mailings with addressed direct mail continuing to top the list of complaints, now yielding over a …

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Level of complaints is challenge for Direct Mail campaigns says Baker Goodchild – Journalism.co.uk (press release) - Level of complaints is challenge for Direct Mail campaigns says Baker GoodchildJournalism.co.uk (press release)Almost two thirds (64%) of direct marketing complaints are prompted by mailings with addressed direct mail continuing to top the list of complaints, now yielding over a …

Level of complaints is challenge for Direct Mail campaigns says Baker Goodchild – Journalism.co.uk (press release) Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

J&L Marketing Announces New Company President – Business Wire (press release) - J&L Marketing Announces New Company PresidentBusiness Wire (press release)Over the years, the company has expanded its multi-national market reach and built up its products to include direct marketing campaigns that encompass email, direct mail, video, social and digital advertising. Today, …

J&L Marketing Announces New Company President – Business Wire (press release) Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

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Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ - Dentistry IQA concern that many dentists and office managers have with direct mail marketing is the ROI. This is something that the marketing consultants of Mailing List Wizard will speak to you about in order to help you determine the …

Postcard campaigns are excellent marketing options for dental practices – Dentistry IQ Read More »

Collette says new co-op marketing program is more streamlined – Travel Weekly - Collette says new co-op marketing program is more streamlinedTravel WeeklyCollette had a similar program in place, but it required a lot of back-and-forth between Collette, the retailer and the third-party database vendor that could take weeks to complete, according to …

Collette says new co-op marketing program is more streamlined – Travel Weekly Read More »

DirectMailcom Offers New Industry Solution for Career Colleges and Trade … – IT Business Net - DirectMailcom Offers New Industry Solution for Career Colleges and Trade …IT Business NetDirectMail.com (DMC) has launched a new solution focused on helping career colleges and trade schools improve marketing tactics and direct response strategies that have a better chance of …

DirectMailcom Offers New Industry Solution for Career Colleges and Trade … – IT Business Net Read More »

DirectMail.com Offers New Industry Solution for Career Colleges and Trade … – DigitalJournal.com - DirectMail.com Offers New Industry Solution for Career Colleges and Trade …DigitalJournal.comDirectMail.com (DMC) has launched a new solution focused on helping career colleges and trade schools improve marketing tactics and direct response strategies that have a better chance of converting prospects …

DirectMail.com Offers New Industry Solution for Career Colleges and Trade … – DigitalJournal.com Read More »

DirectMail.com Offers New Industry Solution for Career Colleges and Trade … – DigitalJournal.com - DirectMail.com Offers New Industry Solution for Career Colleges and Trade …DigitalJournal.comDirectMail.com (DMC) has launched a new solution focused on helping career colleges and trade schools improve marketing tactics and direct response strategies that have a better chance of converting prospects …

DirectMail.com Offers New Industry Solution for Career Colleges and Trade … – DigitalJournal.com Read More »

MeritDirect Introduces Predictive Marketing Suite – Direct Marketing News - Direct Marketing NewsMerit Direct has introduced a suite of new lead scoring and revenue producing solutions for B2B marketers that combine its OmniChannelBASE customer files with the analytical expertise of its Strategic Services Group. The company is billing the three …

MeritDirect Introduces Predictive Marketing Suite – Direct Marketing News Read More »

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) - Six Proven Ways to Increase Your Direct Mail ROIPR Web (press release)Direct mail doesn’t have to be boring! By sending impersonal cards or letters, you can be assured that your information is destined for the trash can. Thanks to sophisticated …

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Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) - Six Proven Ways to Increase Your Direct Mail ROIPR Web (press release)The more refined the search, the better. “Pray and spray” marketing will never be able to compete with a thoughtfully planned campaign designed to target a specific demographic with …

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) Read More »

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) - Six Proven Ways to Increase Your Direct Mail ROIPR Web (press release)Direct mail doesn’t have to be boring! By sending impersonal cards or letters, you can be assured that your information is destined for the trash can. Thanks to sophisticated …

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) Read More »

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) - Six Proven Ways to Increase Your Direct Mail ROIPR Web (press release)Direct mail doesn’t have to be boring! By sending impersonal cards or letters, you can be assured that your information is destined for the trash can. Thanks to sophisticated …

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) Read More »

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) - Six Proven Ways to Increase Your Direct Mail ROIPR Web (press release)Direct mail doesn’t have to be boring! By sending impersonal cards or letters, you can be assured that your information is destined for the trash can. Thanks to sophisticated …

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) Read More »

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) - Six Proven Ways to Increase Your Direct Mail ROIPR Web (press release)Direct mail doesn’t have to be boring! By sending impersonal cards or letters, you can be assured that your information is destined for the trash can. Thanks to sophisticated …

Six Proven Ways to Increase Your Direct Mail ROI – PR Web (press release) Read More »

Pizza Hut Multi-Franchise Owners Choose QuantumDigital as Direct Mail Partner – PR Newswire (press release) - Pizza Hut Multi-Franchise Owners Choose QuantumDigital as Direct Mail PartnerPR Newswire (press release)These franchisees will be running direct mail campaigns with QuantumDigital to meet a variety of business goals, including the support of new store grand openings, relocation announcements for …

Pizza Hut Multi-Franchise Owners Choose QuantumDigital as Direct Mail Partner – PR Newswire (press release) Read More »

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US … – Motor E magazine - Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US …Motor E magazine“This list can be a great way to reach any company associated with and marketing to consumers in the nutritional supplement industry. We’ve …

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US … – Motor E magazine Read More »

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US … – PR Web (press release) - Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US …PR Web (press release)“This list can be a great way to reach any company associated with and marketing to consumers in the nutritional supplement industry. …

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US … – PR Web (press release) Read More »

Oaklawn’s Marketing Team Wins Multiple Awards – Horse Racing Nation - Oaklawn’s Marketing Team Wins Multiple AwardsHorse Racing NationRomero Awards honor excellence in gaming marketing and are named for gaming marketing pioneer and author John Romero. These awards, in the categories of Direct Mail Marketing, E-Mail Marketing, PR Campaign, Website Marketing, …

Oaklawn’s Marketing Team Wins Multiple Awards – Horse Racing Nation Read More »

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target … – ADOTAS - Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target …ADOTASDirect mail marketing does work. With all the hoopla surrounding digital marketing—a marketing tool that many companies still don’t know how to use effectively—direct mail remains a …

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target … – ADOTAS Read More »

Bank of America won’t take no for a permanent answer – Los Angeles Times - Bank of America won’t take no for a permanent answerLos Angeles TimesThat sounds customer-friendly until you dig through the weeds and uncover the fine print: “When you opt out of direct marketing by mail or telephone, your opt out(s) will …

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Forbes Career Opportunity: Circulation Marketing Coordinator – Forbes - Forbes Career Opportunity: Circulation Marketing CoordinatorForbesForbes Media seeks a creative and enthusiastic team player to join the Forbes Magazine Circulation/Consumer Marketing department. Responsibilities: Coordinate direct mail campaigns for mailings of up to three million pieces. Contribute creative ideas … and …

Forbes Career Opportunity: Circulation Marketing Coordinator – Forbes Read More »

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk - SmallBusiness.co.ukWe’re all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted to open it? Direct marketing is a costly business, as it entails the cost of postage, labour, design …

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk Read More »

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk - SmallBusiness.co.ukWe’re all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted to open it? Direct marketing is a costly business, as it entails the cost of postage, labour, design …

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk Read More »

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk - SmallBusiness.co.ukWe’re all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted to open it? Direct marketing is a costly business, as it entails the cost of postage, labour, design …

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk Read More »

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk - SmallBusiness.co.ukWe’re all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted to open it? Direct marketing is a costly business, as it entails the cost of postage, labour, design …

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk Read More »

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk - SmallBusiness.co.ukWe’re all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted to open it? Direct marketing is a costly business, as it entails the cost of postage, labour, design …

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk Read More »

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk - SmallBusiness.co.ukWe’re all used to receiving direct marketing through our letterbox on a regular basis, but how many times are we actually tempted to open it? Direct marketing is a costly business, as it entails the cost of postage, labour, design …

How to choose the right envelopes for your direct mail campaign – SmallBusiness.co.uk Read More »

SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a … – Printing Impressions (press release) - SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a …Printing Impressions (press release)“The blending of Lehigh Direct and SG360º exemplifies our commitment to being the best at providing our existing and future customers the most diverse and expansive …

SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a … – Printing Impressions (press release) Read More »

SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a … – Printing Impressions (press release) - SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a …Printing Impressions (press release)“The blending of Lehigh Direct and SG360º exemplifies our commitment to being the best at providing our existing and future customers the most diverse and expansive …

SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a … – Printing Impressions (press release) Read More »

SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a … – Printing Impressions (press release) - SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a …Printing Impressions (press release)“The blending of Lehigh Direct and SG360º exemplifies our commitment to being the best at providing our existing and future customers the most diverse and expansive …

SG360º, a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a … – Printing Impressions (press release) Read More »

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital … – American Printer Magazine - IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital …American Printer MagazineIWCO Direct (iwco.com) is one of the nation’s largest providers of direct marketing solutions. Earning customers’ trust by collaborating with North American marketers for more than 40 years, the …

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital … – American Printer Magazine Read More »

Embrace haptics for direct mail differentiation – Marketing Week - Embrace haptics for direct mail differentiationMarketing WeekAs the charge towards digital and all it delivers for direct marketing – data, personalisation, targeting, cross platform tracking – builds increasing momentum and takes bigger slices of the DM budget, it’s worth remembering …

Embrace haptics for direct mail differentiation – Marketing Week Read More »

Embrace haptics for direct mail differentiation – Marketing Week - Embrace haptics for direct mail differentiationMarketing WeekAs the charge towards digital and all it delivers for direct marketing – data, personalisation, targeting, cross platform tracking – builds increasing momentum and takes bigger slices of the DM budget, it’s worth remembering …

Embrace haptics for direct mail differentiation – Marketing Week Read More »

Embrace haptics for direct mail differentiation – Marketing Week - Embrace haptics for direct mail differentiationMarketing WeekAs the charge towards digital and all it delivers for direct marketing – data, personalisation, targeting, cross platform tracking – builds increasing momentum and takes bigger slices of the DM budget, it’s worth remembering …

Embrace haptics for direct mail differentiation – Marketing Week Read More »

Embrace haptics for direct mail differentiation – Marketing Week - Embrace haptics for direct mail differentiationMarketing WeekAs the charge towards digital and all it delivers for direct marketing – data, personalisation, targeting, cross platform tracking – builds increasing momentum and takes bigger slices of the DM budget, it’s worth remembering …

Embrace haptics for direct mail differentiation – Marketing Week Read More »

VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun - VOX POPULI: In a digital world, protecting personal information is paramountAsahi ShimbunBenesse must be putting special effort into the direct mail marketing of its core business of selling correspondence courses. A look at a past prize-winner surprised me with the …

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VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun - VOX POPULI: In a digital world, protecting personal information is paramountAsahi ShimbunBenesse must be putting special effort into the direct mail marketing of its core business of selling correspondence courses. A look at a past prize-winner surprised me with the …

VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun Read More »

VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun - VOX POPULI: In a digital world, protecting personal information is paramountAsahi ShimbunBenesse must be putting special effort into the direct mail marketing of its core business of selling correspondence courses. A look at a past prize-winner surprised me with the …

VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun Read More »

VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun - VOX POPULI: In a digital world, protecting personal information is paramountAsahi ShimbunBenesse must be putting special effort into the direct mail marketing of its core business of selling correspondence courses. A look at a past prize-winner surprised me with the …

VOX POPULI: In a digital world, protecting personal information is paramount – Asahi Shimbun Read More »

Direct mail: The power of geo-targeting Hispanic buyers – St. Louis Business Journal - Direct mail: The power of geo-targeting Hispanic buyersSt. Louis Business JournalOne of the most effective media outlets to best geo-target the Hispanic population is direct mail. The process of acculturation influences the Hispanic consumer’s perception of direct mail. While most …

Direct mail: The power of geo-targeting Hispanic buyers – St. Louis Business Journal Read More »

Lower Paxton Township direct mail company merges with Lancaster County … – The Patriot-News - Lower Paxton Township direct mail company merges with Lancaster County …The Patriot-NewsIn 2012 Andy Orons purchased A-plus mailing Solutions and changed the name to Allegra Marketing which is associated with the Alliance Franchise Brands network. Orons says that his company …

Lower Paxton Township direct mail company merges with Lancaster County … – The Patriot-News Read More »

New Canaan Health Care Business Finds Power Of Digital Marketing – The Daily Voice - New Canaan Health Care Business Finds Power Of Digital MarketingThe Daily Voice“Over the course of a decade we went from conventional marketing to one that redirected toward digital advertising and away from direct mail and Yellow Pages.” Sinatra and her …

New Canaan Health Care Business Finds Power Of Digital Marketing – The Daily Voice Read More »

Utility Partners growing ‘leaps and bounds,’ plans $5M expansion – GSA Business - Utility Partners growing ‘leaps and bounds,’ plans $5M expansionGSA BusinessWhen direct–mail marketing started resulting in diminishing returns for their customers, Brad Roberts and Todd Stone knew something had to change. “Most people get a lot of garbage mail every day,” …

Utility Partners growing ‘leaps and bounds,’ plans $5M expansion – GSA Business Read More »

IWCO Direct Integrates Inveloper?? Wrap-Based Finishing System Into Digital … – IT Business Net - IWCO Direct Integrates Inveloper?? Wrap-Based Finishing System Into Digital …IT Business NetBy integrating with IWCO Direct’s digital print technology, the Inveloper provides direct marketers the ability to increase direct mail open and response rates through more creative and personalized outer …

IWCO Direct Integrates Inveloper?? Wrap-Based Finishing System Into Digital … – IT Business Net Read More »

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital … – American Printer Magazine - IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital …American Printer MagazineBy integrating with IWCO Direct’s digital print technology, the Inveloper provides direct marketers the ability to increase direct mail open and response rates through more creative and personalized outer …

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital … – American Printer Magazine Read More »

Make Your Small Business Marketing Plan “Sizzle” – Yahoo Finance UK - Make Your Small Business Marketing Plan “Sizzle”Yahoo Finance UK“I am always looking for new marketing strategies or to take a creative approach to an existing, proven marketing strategy to add excitement to the business and draw in customers,” Shepherd said. …

Make Your Small Business Marketing Plan “Sizzle” – Yahoo Finance UK Read More »

How Can a Direct Mail Marketing Campaign Benefit Your Business? – Business 2 Community - How Can a Direct Mail Marketing Campaign Benefit Your Business?Business 2 CommunityDirect mail marketing has been around for years still considered to be the most effective strategies available, especially when teamed with other tools such as email and social media. …

How Can a Direct Mail Marketing Campaign Benefit Your Business? – Business 2 Community Read More »

How Can a Direct Mail Marketing Campaign Benefit Your Business? – Business 2 Community - How Can a Direct Mail Marketing Campaign Benefit Your Business?Business 2 CommunityDirect mail marketing has been around for years still considered to be the most effective strategies available, especially when teamed with other tools such as email and social media. …

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Skin care entrepreneur marketing products by catalog to grow beyond Web – Newsday - Skin care entrepreneur marketing products by catalog to grow beyond WebNewsdaySo she’s turning to one of the oldest forms of direct–mail marketing: catalogs. “I hope [they’ll] help me break through the noise,” says Laureano, who recently mailed out a custom …

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How to reduce junk mail and telemarketing calls – Appleton Post Crescent - How to reduce junk mail and telemarketing callsAppleton Post CrescentStop unwanted direct mail solicitations. To stop most mailings, U.S. consumers can go to dmachoice.org and opt out of mail from members of the Direct Marketing Association. DMA regularly updates its …

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Skin care entrepreneur marketing products by catalog to grow beyond Net – Newsday - Skin care entrepreneur marketing products by catalog to grow beyond NetNewsdaySo she’s turning to one of the oldest forms of direct–mail marketing: catalogs. “I hope [they’ll] help me break through the noise,” says Laureano, who recently mailed out a custom …

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Are your Outbound Marketing Tactics Worthy of Arrest? – Business 2 Community - Business 2 CommunityWith direct mail advertisements overflowing mailboxes, outbound call centers dialing thousands of numbers every day, e-mail spam cluttering e-mail inboxes – it’s not really that far off from the article, is it? With more and more consumers … …

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Are your Outbound Marketing Tactics Worthy of Arrest? – Business 2 Community - Business 2 CommunityWith direct mail advertisements overflowing mailboxes, outbound call centers dialing thousands of numbers every day, e-mail spam cluttering e-mail inboxes – it’s not really that far off from the article, is it? With more and more consumers … …

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Direct mail: The power of geo-targeting Hispanic buyers – Orlando Business Journal (blog) - Direct mail: The power of geo-targeting Hispanic buyersOrlando Business Journal (blog)One of the most effective media outlets to best geo-target the Hispanic population is direct mail. The process of acculturation influences the Hispanic consumer’s perception of direct mail. While most …

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Direct mail: The power of geo-targeting Hispanic buyers – Orlando Business Journal (blog) - Direct mail: The power of geo-targeting Hispanic buyersOrlando Business Journal (blog)The market is changing and getting more fragmented. Corporate executives are learning that the key to a successful Hispanic marketing campaign is to have a deep understanding of who your …

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Direct mail: The power of geo-targeting Hispanic buyers – Orlando Business Journal (blog) - Direct mail: The power of geo-targeting Hispanic buyersOrlando Business Journal (blog)The market is changing and getting more fragmented. Corporate executives are learning that the key to a successful Hispanic marketing campaign is to have a deep understanding of who your …

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Direct mail: The power of geo-targeting Hispanic buyers – Orlando Business Journal (blog) - Direct mail: The power of geo-targeting Hispanic buyersOrlando Business Journal (blog)The market is changing and getting more fragmented. Corporate executives are learning that the key to a successful Hispanic marketing campaign is to have a deep understanding of who your …

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USPS to Reduce Business Rates on Priority Mail – Direct Marketing News - Direct Marketing News“Unlike others in the shipping industry, the Postal Service is not implementing any new dimensional-weight charges,” pointed out USPS Chief Marketing and Sales Officer Nagisa Manabe. In June UPS announced it would join FedEx in raising rates for …

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Romax – Messaging and Personalised Mail Delivers Powerful ROI – SourceWire (press release) - Romax – Messaging and Personalised Mail Delivers Powerful ROISourceWire (press release)While forms of digital marketing such as social media, outreach publicity and email newsletters have taken centre stage in advertising and publicity campaigns, it has been proven that the personalised …

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Ricoh Strikes a Blow for Multichannel on a Small Scale – Direct Marketing News - Direct Marketing NewsFollowing a beta test, Ricoh Americas Corp. has announced the availability of 1to1 Create Marketing Services, a cloud-based platform aimed at widening the scope of direct mail programs produced by local print service providers and merging them with …

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$25 million settlement in NY veterans charity case – NorthJersey.com - $25 million settlement in NY veterans charity caseNorthJersey.comAttorney General Eric Schneiderman was expected to discuss the agreement among his office, the Disabled Veterans National Foundation charity, the Quadriga Art direct–mail company and another company, Convergence Direct Marketing, on Tuesday. and …

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Romax – Messaging and Personalised Mail Delivers Powerful ROI – SourceWire (press release) - Romax – Messaging and Personalised Mail Delivers Powerful ROISourceWire (press release)While forms of digital marketing such as social media, outreach publicity and email newsletters have taken centre stage in advertising and publicity campaigns, it has been proven that the personalised …

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Texting Up Despite ‘Giving Preference Gap’ – The NonProfit Times - The NonProfit TimesFace-to-face fundraising (2.15), email (2.14), direct mail (2.02), door-to-door solicitations (1.16), and telemarketing (1.14) all declined in popularity since the inaugural study in 2012. In previous years, text giving received … Cause marketing was … Read more here: …

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Marketing lessons and weapons from the recession, part 1: brand alliances … – Marketing magazine Australia (blog) - Marketing lessons and weapons from the recession, part 1: brand alliances …Marketing magazine Australia (blog)When my boss contracted the entire advertising budget, the company I worked for in 2010 went dark, no more direct marketing (mail outs and SMS), no …

Marketing lessons and weapons from the recession, part 1: brand alliances … – Marketing magazine Australia (blog) Read More »

Nevada’s one-time business giant, Donnelley Marketing, holds reunion – Ames Tribune - Nevada’s one-time business giant, Donnelley Marketing, holds reunionAmes TribuneDonnelley Marketing, which became a leading company in the “direct mailing business” and helped make the Nevada post office one of the largest mail handlers in the state, was founded in Nevada …

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Nevada’s one-time business giant, Donnelley Marketing, holds reunion – Ames Tribune - Nevada’s one-time business giant, Donnelley Marketing, holds reunionAmes TribuneDonnelley Marketing, which became a leading company in the “direct mailing business” and helped make the Nevada post office one of the largest mail handlers in the state, was founded in Nevada …

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Nevada’s one-time business giant, Donnelley Marketing, holds reunion – Ames Tribune - Nevada’s one-time business giant, Donnelley Marketing, holds reunionAmes TribuneDonnelley Marketing, which became a leading company in the “direct mailing business” and helped make the Nevada post office one of the largest mail handlers in the state, was founded in Nevada …

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Marketing Manager – The Standard Digital News - Marketing ManagerThe Standard Digital News18 Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, brand awareness and other marketing initiatives. Partnerships 19 Support development and maintenance of … Read more …

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Toy firms told to make chemistry and building sets more appealing to girls – Daily Mail - Daily Mail… Museum toy kit labelled for boys while Sports Direct faced a backlash for selling miniature dustpans and brushes branded ‘girls stuff’. Labour MP Chi Onwurah said: ‘This aggressive gender segregation is a consequence of big company marketing … …

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4 “Green” Marketing Ideas – Business 2 Community - Business 2 CommunityNot only is email much more environmentally friendly than direct mail, but it’s also much more likely to garner results. Let’s start with this – like social media, email marketing does not harm the environment, and that’s definitely …

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4 “Green” Marketing Ideas – Business 2 Community - Business 2 CommunityNot only is email much more environmentally friendly than direct mail, but it’s also much more likely to garner results. Let’s start with this – like social media, email marketing does not harm the environment, and that’s definitely …

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Content Marketing and Marketing Content – There Is A Difference – Business 2 Community - Business 2 CommunityToday, Marketing Content outlets include “rented media,” such as commercials on television and radio, as well as advertisements and advertorials in newspapers and magazines. It can also include “owned” media, such as direct mail and websites. Marketing … …

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Mobile technology takes direct mail personalisation to a new level – RealWire (press release) - Mobile technology takes direct mail personalisation to a new level RealWire (press release) Anton Group is one of Europe’s largest direct marketing providers. Its creative partnering agency, Nutshell Creative Marketing, has developed iAM™-driven campaign concepts to show marketers how to …

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Hallrich Inc. dba PIZZA HUT Increases Direct Mail Marketing Speed Upon … – Virtual-Strategy Magazine (press release) - Hallrich Inc. dba PIZZA HUT Increases Direct Mail Marketing Speed Upon …Virtual-Strategy Magazine (press release)AUSTIN, Texas, June 24, 2014 /PRNewswire-iReach/ — QuantumDigital, Inc., an Austin, Texas based company making targeted direct mail simple and fast, today announces that Ohio based …

Hallrich Inc. dba PIZZA HUT Increases Direct Mail Marketing Speed Upon … – Virtual-Strategy Magazine (press release) Read More »

Hallrich Inc. dba PIZZA HUT Increases Direct Mail Marketing Speed Upon … – Virtual-Strategy Magazine (press release) - Hallrich Inc. dba PIZZA HUT Increases Direct Mail Marketing Speed Upon …Virtual-Strategy Magazine (press release)AUSTIN, Texas, June 24, 2014 /PRNewswire-iReach/ — QuantumDigital, Inc., an Austin, Texas based company making targeted direct mail simple and fast, today announces that Ohio based …

Hallrich Inc. dba PIZZA HUT Increases Direct Mail Marketing Speed Upon … – Virtual-Strategy Magazine (press release) Read More »

U.S. Postal Service Helps Restaurants Reach New Patrons With Every Door … – PR Newswire (press release) - U.S. Postal Service Helps Restaurants Reach New Patrons With Every Door …PR Newswire (press release)Shepherd joined the U.S. Postal Service earlier today at the Texas Restaurant Association Marketplace – the largest foodservice tradeshow in the region – to discuss Every …

U.S. Postal Service Helps Restaurants Reach New Patrons With Every Door … – PR Newswire (press release) Read More »

U.S. Postal Service Helps Restaurants Reach New Patrons With Every Door … – PR Newswire (press release) - U.S. Postal Service Helps Restaurants Reach New Patrons With Every Door …PR Newswire (press release)Shepherd joined the U.S. Postal Service earlier today at the Texas Restaurant Association Marketplace – the largest foodservice tradeshow in the region – to discuss Every …

U.S. Postal Service Helps Restaurants Reach New Patrons With Every Door … – PR Newswire (press release) Read More »

A Blast from the Past – Gourmet Retailer - A Blast from the PastGourmet RetailerBlame the Internet for putting the old direct–mail print catalog back in the marketing spotlight. Have you ever wondered why, when everything is available for sale on your smartphone, catalogs still clutter your mailbox? Catalogs …

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Kinnevik heiress defies sceptics with tech savvy, fashion sense – Reuters India - Reuters IndiaNo stranger to fashion, her first job out of university was in Ralph Lauren’s direct mail and marketing department. “That comes in handy now,” Stenbeck said at her office in London’s Mayfair district, where she deals with issues such …

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Cataloger Scores an NSA From the Postal Service – Direct Marketing News - Direct Marketing News“The Post Office is required by regulation to make this same business deal available to any other company that is ‘similarly situated,’” says Potpourri SVP Marketing Robert Webb, who worked tirelessly to craft the deal over the past …

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Cataloger Scores an NSA From the Postal Service – Direct Marketing News - Direct Marketing News“The Post Office is required by regulation to make this same business deal available to any other company that is ‘similarly situated,’” says Potpourri SVP Marketing Robert Webb, who worked tirelessly to craft the deal over the past …

Cataloger Scores an NSA From the Postal Service – Direct Marketing News Read More »

Autoshop Solutions Hires New Internet Marketing Consultant – AftermarketNews.com (AMN) - Autoshop Solutions Hires New Internet Marketing ConsultantAftermarketNews.com (AMN)… marketing agency based in Apex, N.C. Since 2005, Autoshop Solutions has been helping the automotive industry with custom-designed websites and Internet marketing solutions, including Google Adwords, SEO, social media, email marketing, direct …

Autoshop Solutions Hires New Internet Marketing Consultant – AftermarketNews.com (AMN) Read More »

Hints on how to reduce unwanted mailings – and more – The Almanac Online (registration) (blog) - Hints on how to reduce unwanted mailings – and moreThe Almanac Online (registration) (blog)To reduce junk mail, the FTC recommends using the Direct Marketing Association’s Mail Preference Service, which puts the names of up to five people in your household …

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Expanding Off of Print – Folio Magazine - Expanding Off of PrintFolio MagazineHe added that the company has increased its investment in circulation marketing. “We need that … That direct mail investment is yielding above-budget response rates, he says, that have been on par with results from the …

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Restoration Hardware Direct-Mail Piece Sounds An Environmental Thud – Forbes - Restoration Hardware Direct–Mail Piece Sounds An Environmental ThudForbesHigh impact direct mail, while out of vogue in the digital era, is still on the marketing table for the right opportunities, and for the right idea. Sometimes there’s no better way to …

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Political List Broker Makes Its Move to Digital – Direct Marketing News - Direct Marketing NewsDirect mail has long led the way in lining up votes and donations for candidates, and now one of the top political list companies is electing to move its voter data into the digital sphere. The Data Trust, …

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Sir Speedy marks 25 years in city – Newbritainherald - Sir Speedy marks 25 years in cityNewbritainheraldThe store offers all types of printing, copying and marketing services from black and white and colored copies to direct mail design and production to digital printing, personal web pages and more. They also …

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Comment: Why online tracking is getting creepier – SBS (blog) - SBS (blog)The Direct Marketing Association, which represents the data broker industry, doesn’t offer a specific opt-out for onboarding. It does offer a global opt-out from all of its members’ direct mail databases, but it only requires members to remove people’s …

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Keynote Sponsor Canon Solutions America Honored at Inkjet Summit 2014 – American Printer Magazine - Keynote Sponsor Canon Solutions America Honored at Inkjet Summit 2014American Printer MagazineCustomers SG360, Microdynamics, IWCO Direct, and Access Direct talked about the successes they had achieved with inkjet by partnering with Canon Solutions America in the General Commercial, Book, Transactional/Transpromo, …

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MetLife Directs Its Attention To The Middle Market – Insurance News Net - MetLife Directs Its Attention To The Middle MarketInsurance News NetMarketing efforts to the middle market include direct mail, direct response TV, digital advertising, call centers, retail stores and sponsors, MetLife said. MetLife’s direct-to-consumer sales in the Americas are forecast to …

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Successful Direct Mail for Small Business Owners – Part 2 – Business 2 Community - Business 2 CommunityOne big mistake that small businesses make is to try direct mail once, and then abandon it when the results don’t meet expectations. If you have a limited marketing budget, then of course you are going to want …

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Domestic Spying: How Marketers’ Tracking of Your Web History Is Getting … – FlaglerLive.com - FlaglerLive.comThe Direct Marketing Association, which represents the data broker industry, doesn’t offer a specific opt-out for onboarding. It does offer a global opt-out from all of its members’ direct mail databases, but it only requires members to remove people’s …What …

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City marketing plan enters phase II – Hudson Hub-Times - City marketing plan enters phase IIHudson Hub-TimesPhase II ,which is budgeted at $79,560, will include site selector visits and events ($12,000); trade missions/co-op marketing (in-house); direct mail and email campaign ($12,000); social media marketing campaign (in-house); advertising campaign online … …

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City marketing plan enters phase II – Hudson Hub-Times - City marketing plan enters phase IIHudson Hub-TimesPhase II ,which is budgeted at $79,560, will include site selector visits and events ($12,000); trade missions/co-op marketing (in-house); direct mail and email campaign ($12,000); social media marketing campaign (in-house); advertising campaign online … …

City marketing plan enters phase II – Hudson Hub-Times Read More »

Pitney Bowes’ Direct Mail Extension Fails to Impress – Analyst Blog – NASDAQ - Pitney Bowes’ Direct Mail Extension Fails to Impress – Analyst BlogNASDAQPitney Bowes is now aiming to increase its market share in the direct mail domain by meeting customer’s requirements for reliable and quality mailing services, which are cost effective as …

Pitney Bowes’ Direct Mail Extension Fails to Impress – Analyst Blog – NASDAQ Read More »

Inbound Marketing 101: A Beginners Guide to Lead Generation – Business 2 Community - Inbound Marketing 101: A Beginners Guide to Lead GenerationBusiness 2 CommunityIf your company is focusing solely on outbound “push” marketing methods like unrequested messages sent through direct mail, telemarketing, print advertising, radio or TV then you can answer “Yes” to …

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Inbound Marketing 101: A Beginners Guide to Lead Generation – Business 2 Community - Inbound Marketing 101: A Beginners Guide to Lead GenerationBusiness 2 CommunityIf your company is focusing solely on outbound “push” marketing methods like unrequested messages sent through direct mail, telemarketing, print advertising, radio or TV then you can answer “Yes” to …

Inbound Marketing 101: A Beginners Guide to Lead Generation – Business 2 Community Read More »

Online tracking – why it’s getting creepier – Westmoreland County Times - Online tracking – why it’s getting creepierWestmoreland County TimesThe Direct Marketing Association, which represents the data broker industry, doesn’t offer a specific opt-out for onboarding. It does offer a global opt-out from all of its members’ direct mail databases, but …

Online tracking – why it’s getting creepier – Westmoreland County Times Read More »

Corporate & Health Marketing Manager – Publishers Lunch Deluxe (subscription) - Corporate & Health Marketing ManagerPublishers Lunch Deluxe (subscription)Support lead generation/direct marketing campaigns via email, social media, advertising, telemarketing and direct mail. � Organize conferences, events and summits. � Contribute to sales collateral program (global). � Engage in customer programs … …

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Rugeley Based Postal and Promotional Advertising Experts Collaborate With … – Busbyway - Rugeley Based Postal and Promotional Advertising Experts Collaborate With …BusbywayBy working with Clive Freeman Associates, a marketing consultancy, Direct Mail Publicity can help their clients to focus on optimising the prospects that they already have before spending money on finding …

Rugeley Based Postal and Promotional Advertising Experts Collaborate With … – Busbyway Read More »

Pitney Bowes Expands Direct Mail Services in Southeastern U.S. – MarketWatch - Pitney Bowes Expands Direct Mail Services in Southeastern U.S.MarketWatchDuncan, South Carolina is now home to Pitney Bowes’ fifth U.S. Direct Mail Presort Services Operating Center, filling a void in a previously underserved market and enabling more mailers to benefit from …

Pitney Bowes Expands Direct Mail Services in Southeastern U.S. – MarketWatch Read More »

Rugeley Based Postal and Promotional Advertising Experts Collaborate With … – PR Web (press release) - Rugeley Based Postal and Promotional Advertising Experts Collaborate With …PR Web (press release)By working with Clive Freeman Associates, a marketing consultancy, Direct Mail Publicity can help their clients to focus on optimising the prospects that they already have before spending …

Rugeley Based Postal and Promotional Advertising Experts Collaborate With … – PR Web (press release) Read More »

Gotcha! Opportunity Marketing Done Very Well – Forbes - ForbesWhen we handled direct marketing for Ford of Canada, we sent graduating students “Roads Scholarships” which were certificates worth $500 for their first new car. … I generally recommend testing and even rolling out in direct mail with Just In …

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Building a movement vs. trashing your opponent – The Hill - Building a movement vs. trashing your opponentThe HillWhen I started learning about direct marketing in 1961, direct mail was the second largest form of advertising, second only to television. Today, in 2014, direct mail is still the second largest form …

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Continuity Programs Offers Real Estate Marketing Programs Online – Insurance News Net - Continuity Programs Offers Real Estate Marketing Programs OnlineInsurance News NetAbout Continuity Programs: Continuity Programs (https://www.continuityprograms.com/) is a customer relationship marketing firm based in Michigan . It provides a variety of customizable turn-key systems, including personalized direct mail and e-mail … …

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Romax Marketing – Personal Direct Mail Trumps Digital Media Noise – SourceWire (press release) - Romax Marketing – Personal Direct Mail Trumps Digital Media NoiseSourceWire (press release)Romax , the direct mail marketing specialists, who have core competencies in direct mail, print and personalization have enjoyed considerable success delivering direct mail campaigns with higher than average …

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Honda plans to hire 1000 people in India by end of FY’15 – Livemint - Honda plans to hire 1000 people in India by end of FY’15LivemintWe think we will add 800-1,000 people in our overall headcount in India by the end of this fiscal,” HCIL senior vice-president (marketing and sales) Jnaneswar Sen told PTI. …

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ITC Hotels & Oberoi Group sign up for TripAdvisor Business Listings – TravelBizMonitor - ITC Hotels & Oberoi Group sign up for TripAdvisor Business ListingsTravelBizMonitorOver 30 properties under these two hospitality chains have signed up for TripAdvisor Business Listings, a hotel marketing tool that enhances a property’s visibility to travellers. The marketing tool being …

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With pitchman Suarez, it all comes back to marketing: Plain Dealing – The Plain Dealer - With pitchman Suarez, it all comes back to marketing: Plain DealingThe Plain DealerSuarez literally wrote the book – it’s called “Seven Steps to Freedom II” — on how to get people to open direct mail by using typeface used by …

With pitchman Suarez, it all comes back to marketing: Plain Dealing – The Plain Dealer Read More »

‘Charleston’s Real Estate Guy’ branding himself for success – Charleston Post Courier - ‘Charleston’s Real Estate Guy’ branding himself for successCharleston Post CourierOf course, he also keeps branding himself as Charleston’s Real Estate Guy and marketing through direct mail, print and Web. “I’m actively branding myself on a continuous basis,” he says. But …

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HD Vest Hopes Tech And Marketing Upgrades Will Attract Advisors – Financial Advisor Magazine - HD Vest Hopes Tech And Marketing Upgrades Will Attract AdvisorsFinancial Advisor MagazinePapazian, who previously ran marketing for LPL Financial, has dumped the firm’s traditional direct–mail approach and replaced it with targeted online advertising, white papers and more sophisticated tracking of …

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The Rise And Fall Of Chuck Blazer, The Man Who Built — And Bilked … – BuzzFeed - The Rise And Fall Of Chuck Blazer, The Man Who Built — And Bilked …BuzzFeedFred Singer had just opened a direct–mail marketing firm and realized the business would benefit from computerized sales data. Blazer, whom he met on the soccer …

The Rise And Fall Of Chuck Blazer, The Man Who Built — And Bilked … – BuzzFeed Read More »

IRCE Hot Topic: Social media marketing – InternetRetailer.com - IRCE Hot Topic: Social media marketingInternetRetailer.comAnd, to keep the shoppers engaged, the retailer sends a weekly e-mail update on Collections and photos that are trending. And that’s just on FreePeople.com. That doesn’t even account for the retailer’s activity on Pinterest, …

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Real Web Marketing Inc. Celebrates Its 6th Anniversary – PR.com (press release) - Real Web Marketing Inc. Celebrates Its 6th AnniversaryPR.com (press release)… it is in the best interests of our clients to move away from organic SEO and concentrate our efforts for our clients on Google AdWords, video marketing, web design and …

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LKCS Captures Award for Credit Union Web Site – The Edwardsville Intelligencer - LKCS Captures Award for Credit Union Web SiteThe Edwardsville IntelligencerBased in Peru, Illinois, LKCS is the leader in providing end-to-end marketing, graphic design, commercial printing, direct mail, web development, and statement processing services to financial institutions. Combined with over 50 …

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Daugaard, Wismer earn party nominations for governor – Sioux Falls Argus Leader - Sioux Falls Argus LeaderDr. Annette Bosworth raised more than $1.1 million through March, but she has spent the majority of what she raised on direct mail marketing and her campaign fell deeper in debt. The GOP primary winner will join …

Daugaard, Wismer earn party nominations for governor – Sioux Falls Argus Leader Read More »

Pitney Bowes Announces Winners of 2014 Brilliant Communication Awards – MarketWatch - Pitney Bowes Announces Winners of 2014 Brilliant Communication AwardsMarketWatchThe awards honor leading print and mail organizations – innovators, early adopters and creative problem solvers – who are finding new ways to streamline workflow, market precisely, and integrate digital and physical …

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South Dakota vote features governor, US Senate – Chron.com - Chron.comDr. Annette Bosworth raised more than $1.1 million through March, but she has spent the majority of what she raised on direct mail marketing and her campaign fell deeper in debt. The GOP primary winner will join Democratic business owner …

South Dakota vote features governor, US Senate – Chron.com Read More »

Candidates make final push ahead of primary – Kansas City Star - Candidates make final push ahead of primaryKansas City StarBosworth raised more than $1.1 million through March, but she has spent the majority of what she raised on direct mail marketing and her campaign fell deeper in debt. Jon Schaff, a …

Candidates make final push ahead of primary – Kansas City Star Read More »

GUEST VIEW: Canadian marketplace vital to local development efforts – Niagara Gazette - GUEST VIEW: Canadian marketplace vital to local development effortsNiagara GazetteNiagara Gazette — In 2012, the Niagara County Industrial Development Agency decided to invest resources to create a full-time position, director of marketing. This was largely driven by the fact that …

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LI people on the move, June 2, 2014 – Newsday - LI people on the move, June 2, 2014NewsdayHe was a customer service manager. EDUCATION. Margarett Williams of Bohemia has been promoted to director of externship programs and employer relations at Touro Law Center in Central Islip. She was assistant dean …

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5/31 – Face the State: Campaign Season (2) – KTVN - 5/31 – Face the State: Campaign Season (2)KTVNCampaign strategy mailbox strategy is still very important as you know who the people are. You know their voting history and you know you’re getting the precise message into that home. So direct …

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Astonishing Results from Video Marketing Capitalized by Gratitude Consulting … – IT Business Net - Astonishing Results from Video Marketing Capitalized by Gratitude Consulting …IT Business NetThe marketing industry has found that video promotion is six times more effective than print and direct mail because it gives customers the opportunity to interact and invest a …

Astonishing Results from Video Marketing Capitalized by Gratitude Consulting … – IT Business Net Read More »

Sr/Science Editor – BayNewser - Sr/Science EditorBayNewserWorks effectively with colleagues to develop high-quality editorial features and re-purpose existing content for digital distribution (web, e-mail, social media, video & audio, mobile, etc). Serves … is an event and marketing services business that … and more Read …

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Jennifer Hyman: Don’t Discount Brand Marketing For Startups – Wall Street Journal (blog) - Jennifer Hyman: Don’t Discount Brand Marketing For StartupsWall Street Journal (blog)Old school marketing like direct mail, TV advertising, out-of-home, print, events — is a less crowded space than it was years ago, and may leave room for startups to be …

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The transformation of dental marketing: Enter the growth hacker – Dentistry IQ - Dentistry IQBefore the genesis of the growth hacker, dental marketing relied on the only communication channels available – newspaper, TV, direct mail, yellow pages, and less-than-sophisticated dental web marketing techniques such as websites, blogs, email …9 iconic growth hacks tech …

The transformation of dental marketing: Enter the growth hacker – Dentistry IQ Read More »

Minacs and Oracle to Support Hyundai’s Next-Generation Blue Link Telematics – EIN News (press release) - Minacs and Oracle to Support Hyundai’s Next-Generation Blue Link TelematicsEIN News (press release)To support the new integrated marketing program for Blue Link, Minacs will provide targeted omni-channel marketing via direct mail, email, Web remarketing, search and display ads, text and …

Minacs and Oracle to Support Hyundai’s Next-Generation Blue Link Telematics – EIN News (press release) Read More »

The 7 Types of Promotion – Promotion World (press release) - The 7 Types of PromotionPromotion World (press release)Direct marketing is a form of promotion where the company reaches out directly to the prospective client using mail or other media. Direct mail is the best-known version of this, and it is …

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Tech: Victoria’s Secret’s New Ap… – Adweek - Adweek“Direct mail is still a huge part of many retailer’s businesses and marketing budgets,” Shah said. “By integrating mobile technology with direct mail, Victoria’s Secret is bringing back to life a dated marketing tool. The mobile element speaks to the …

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Adobe Positioned as a Leader in the Magic Quadrant for Multichannel … – Fort Mills Times - Adobe Positioned as a Leader in the Magic Quadrant for Multichannel …Fort Mills Times“Strong customer data management and the ability to execute and deliver sophisticated, personalized programs across all channels – digital and traditional – are critical to success,” said …

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FTC wants more transparency for data brokers – Washington Post - FTC wants more transparency for data brokersWashington PostThe information gathered can also improve the kinds of product offers consumers get either online or in the mail. Now, the bad. … Consumer Federation of America’s Susan Grant: “Individuals must have the …

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Andrew Vine: The end is nigh, according to my morbid mailbag – Yorkshire Post - Andrew Vine: The end is nigh, according to my morbid mailbagYorkshire PostThe trigger must be having just ticked off another birthday, which has led to a deluge of mail offering devices, clothing and services that clearly imply that at my …

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When words won’t do, a cartoon bear just might – The Globe and Mail - When words won’t do, a cartoon bear just mightThe Globe and MailThe American market is still largely up for grabs. Although WhatsApp dominates in Europe and Latin America, users in the United States have been slow to move to messaging …

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Advertising and press release submission information for The Independent and … – Suindependent - SuindependentYou’ve found the best deal on marketing around. We offer print, direct mail and online distribution with free, in-house graphic design, backed by many years of experience. Contact The Independent’s office at 435-656-1555 or email our advertising … and more …

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Launch a new identity – Business Standard - Launch a new identityBusiness StandardDepending on how different your new brand identity is and how consumers are likely to react to it based on your consumer research that you conducted during the rebranding process, the extent of your roll-out might …

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Sunday’s business news roundup – The News-Press - Sunday’s business news roundupThe News-PressD.R. Horton Vice President of Sales and Marketing, Jill Hoffman Meeks will speak at the Bonita Springs Area Chamber of Commerce May Summer Lunch Networking Series event on Wednesday from 11:30 a.m. to 1 p.m. This …

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Creative Solutions Ink founder recieves honors – The Star-Ledger - Creative Solutions Ink founder recieves honorsThe Star-LedgerCSI specializes in complete print management and production, project management, direct mail and fulfillment, personalized marketing services and innovative e-business solutions with on-demand ordering capabilities. Additional services include graphic … Read more here: Auto …

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Digital dilemma: Amazon pushes to package up more profit – The Globe and Mail - Digital dilemma: Amazon pushes to package up more profitThe Globe and MailFile photo of patrons looking at television sets at a Best Buy outlet in Montrea The Globe and Mail … Mostly, Ms. Force talked at length about an Amazon …

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Nexion Expands Direct Mail Campaigns – Travel Agent - Nexion Expands Direct Mail CampaignsTravel Agentkeyboard Nexion reports enhancements to its consumer marketing program. Throughout 2014, Nexion agents will have the opportunity to use consumer direct mail campaigns featuring exclusive supplier offers. Participating suppliers include Carnival Cruise … Read more …

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RUTH SUNDERLAND: Royal Mail boss Moya Greene delivers grim message – This is Money - This is MoneyThat said, although Greene’s intervention has been met with accusations of whingeing and crying wolf, she does have a point: that the economics of a universal service can unravel pretty quickly in a declining market where competitors are …

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What a dying dog says about modern advertising – The Globe and Mail - What a dying dog says about modern advertisingThe Globe and MailMofilm manages the increasingly popular tactic for marketers of forgoing an advertising agency on a project, and instead holding a call-out to people to compete to make their ads. This …

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Slot Players: Don’t forget about the tables – nwitimes.com - Slot Players: Don’t forget about the tablesnwitimes.comAll of the marketing energy, direct mail solicitations, and product research and development revolve around them. Since state-sanctioned casino gambling came to the Midwest, table games have dwindled noticeably while slot inventories continue to …

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The Only Four Variables You Need to Worry about in Digital Marketing – Business 2 Community - Business 2 CommunityThe Only Four Variables You Need to Worry about in Digital Marketing image Jonty 4 Conversion: In the old days of direct mail, conversion was informed by a “response mechanism.” In the digital age, we refer to this …

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EE ordered to drop broadband claim from marketing campaign – The Guardian - EE ordered to drop broadband claim from marketing campaignThe GuardianEE sent out a direct mail promotion with the line: “Introducing Britain’s most reliable broadband for staying connected”. The marketing campaign went on to say that EE’s broadband is better than …

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ESI Reveals New Partner Program for Resellers – PR Web (press release) - ESI Reveals New Partner Program for ResellersPR Web (press release)Elite partners can direct earned funds to ESI’s new demand generation program to access PPC, SEM, online banner advertising, direct mail and email campaigns and branded landing pages. ESI also provides …

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It’s High Time for Personalized, Dynamic Emails – Direct Marketing News - Direct Marketing NewsThe email blast has been a marketing staple since the advent of digital mail. The practice has fallen from grace in recent years among some marketers as personalization and relevance assert their dominance as the primary drivers of …

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Shelfbucks Taps Bill Martin of ShopperTrak for Chairman of the Board – Marketwired (press release) - Shelfbucks Taps Bill Martin of ShopperTrak for Chairman of the BoardMarketwired (press release)Mr. Martin, 65, will draw on his extensive industry expertise to oversee Shelfbucks’ growth in the retail sector, guiding the company’s strategic planning, operations and marketing efforts. Having …

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Bedaya Centre holds ‘Radical Marketing and Sales Secrets’ seminars – Zawya (registration) - Zawya (registration)Frequency,he stressed,is vital in marketing, so he recommended using every type of medium to promote a business – print advertising, radio and TV, direct mail, emails, newsletters, joint ventures, free publicity, internet and social media, newsletters … Read more …

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Tips for executive job changers – Worcester Telegram - Tips for executive job changersWorcester TelegramAnd you’re conducting the equivalent of a direct mail campaign without the work and cost of sending so many letters.” LUCHT’S TWIST … In other words, instead of a massive marketing campaign, you are now …

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Software Group Expresses Alarm Over Drop in Mail Volume – Direct Marketing News - Direct Marketing NewsThe SIIA, a trade association of digital content providers in the publishing industry, is one of the first official bodies of mail stakeholders to formally challenge a report from the Office of the Inspector General of the Postal …

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Software company names new COO – The Shippensburg News-Chronicle - Software company names new COOThe Shippensburg News-ChronicleHis efforts will help organizations that invest in direct mail, marketing materials, publications, labeling and packaging. kAmw6 92D 6IA6C:6?46 😕 E96 C62= 6DE2E6[ 9@DA:E2=:EJ[ 6?E6CE2:?>6?E 2?5 AF3=:D9:?8 D64E@CD] |@DE ?@E23=J[ 96 😀 E96 … …

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Reengineering the Self-Storage Rental Process With Technology – Inside Self-Storage - Reengineering the Self-Storage Rental Process With TechnologyInside Self-StorageMany self-storage operators have turned a corner in their marketing efforts. Yellow Pages advertising, direct mail and door hangers have been replaced with digital advertising, search engine optimization and social media campaigns. Those …

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Progressive Dental Marketing CEO Shares Full Circle Marketing Approach at … – Virtual-Strategy Magazine (press release) - Progressive Dental Marketing CEO Shares Full Circle Marketing Approach at …Virtual-Strategy Magazine (press release)Progressive Dental Marketing advocates employing a combination of tactical methods like Pay-Per-Click (PPC) ads and direct mail with multi-faceted education-based marketing strategy that uses targeted data and …

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CMBell Company, university win award for direct mail piece – Walla Walla Union-Bulletin - CMBell Company, university win award for direct mail pieceWalla Walla Union-BulletinThe award was given to the Marketing and Enrollment Services Department’s “Because I said so!” direct mail. That piece was designed to help high school sophomores think about college. It …

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Software Company eLynxx Solutions Names New COO – PR Web (press release) - Software Company eLynxx Solutions Names New COOPR Web (press release)Rotz will lead the marketing, product development and technology teams of the company. His efforts will further the client-centric approach of helping organizations that invest in direct mail, marketing materials, publications, …

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Marketing plan OK’d for Mount Hope school – Hutchinson News - Marketing plan OK’d for Mount Hope schoolHutchinson News… educational option at Mount Hope Elementary School. On Monday night, the Haven USD 312 school board said yes to spending up to $24,300 for a campaign that will use YouTube, Facebook advertising, …

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Direct mail campaign wins acclaim for CMBell Company, university – Walla Walla Union-Bulletin - Direct mail campaign wins acclaim for CMBell Company, universityWalla Walla Union-BulletinThe award was given to the Marketing and Enrollment Services Department’s “Because I said so!” direct mail. That piece was designed to help high school sophomores think about college. It …

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Marketing Automation Upstart Lead Liaison to Partner With Direct Mail Manager – PR Web (press release) - Marketing Automation Upstart Lead Liaison to Partner With Direct Mail ManagerPR Web (press release)Lead Liaison provides small to mid-sized businesses with marketing automation capabilities with easy-to-use software, while Direct Mail Marketing creates intelligent promotional mail solutions for businesses. Direct Mail …

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Forget to take your pill? Device will beep at you – Cincinnati.com - Forget to take your pill? Device will beep at youCincinnati.comShepard is now taking MedaCheck’s message directly to the masses. The company is launching a new direct-to-consumer marketing strategy. Catalogs, direct mail, infomercials – everything’s on the table. He’s made other …

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CommCreative to Present at New England Direct Marketing Association’s 2014 … – Business Wire (press release) - CommCreative to Present at New England Direct Marketing Association’s 2014 …Business Wire (press release)This year’s conference is set to cover the latest and greatest direct marketing strategies, tactics and technologies including Direct Digital, Direct Mail, Video Strategy, Social Media Strategy, …

CommCreative to Present at New England Direct Marketing Association’s 2014 … – Business Wire (press release) Read More »

Center for Exhibition Industry Research Report: Spending, Marketing Mix for … – TSNN Trade Show News (blog) - TSNN Trade Show News (blog)E-mail still reigns supreme, with 96 percent of the survey respondents indicating it was part of their marketing plan. Contrary to popular beliefs, direct mail marketing isn’t dead either, with 94 percent of the respondents saying …

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From Mailroom to CEO: 60-Year-Old Direct Marketing Institution Appoints … – Intercooler - From Mailroom to CEO: 60-Year-Old Direct Marketing Institution Appoints …IntercoolerTowne AllPoints, which mails more than 60 million pieces every year, was founded in 1953 and believed to be Orange County’s first mass mailing direct marketing and fulfillment company. As CEO, …

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5 Marketing Myths Busted – AmsterdamPrinting.com (blog) - 5 Marketing Myths BustedAmsterdamPrinting.com (blog)MYTH #1: Direct mail is an outbound marketing method that doesn’t work. Part of that statement is correct: direct mail is indeed an outbound marketing method. But just because it’s outbound, and not inbound, that doesn’t …

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Direct Mail Advertising Services Procurement Category Market Research Report … – PR Web (press release) - Direct Mail Advertising Services Procurement Category Market Research Report …PR Web (press release)Rising corporate profit is encouraging businesses to increase their advertising expenditure, which will raise prices for direct mail services in the three years to 2016. For these reasons …

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Donohoe Delivers State of the USPS Address to Catalogers – Direct Marketing News - Direct Marketing NewsWhen Patrick Donohoe spoke to the hundred or so influential owners and leaders of catalog, printing, and direct mail companies, he spoke the plain talk heard in boardrooms. “There are two things we’ll face to a greater extent, …

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Direct & Digital Marketing Company Ballantine To Exhibit At Market New York … – DigitalJournal.com - Direct & Digital Marketing Company Ballantine To Exhibit At Market New York …DigitalJournal.comBallantine, a direct & digital marketing company providing custom solutions for direct mail, creative, search engine optimization, web design and more, will be exhibiting at the expo in …

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Direct & Digital Marketing Company Ballantine To Exhibit At Market New York … – eReleases (press release) - Direct & Digital Marketing Company Ballantine To Exhibit At Market New York …eReleases (press release)Ballantine, a direct & digital marketing company providing custom solutions for direct mail, creative, search engine optimization, web design and more, will be exhibiting at the …

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How To Win A Political Campaign With Every Door Direct Mail – Business 2 Community - How To Win A Political Campaign With Every Door Direct MailBusiness 2 CommunityEDDM is a cost effective marketing solution that will help you gain significant advantage during your campaign. You choose individual carrier routes, and the drop date and the …

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Need Clients? The 5 Best Ways to Market Your Consulting Business – Entrepreneur - EntrepreneurDirect mail is a powerful way to drum up new business because it’s targeted to exactly the audience you want to reach. You create or rent a targeted prospect list, then send your prospective clients a sales letter, brochure, flier …

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Mailers Ask Court to Deny USPS Motion – Direct Marketing News - Direct Marketing NewsA group of direct mail stakeholders submitted a document to the Postal Regulatory Commission (PRC) today stating its opposition to the U.S. Postal Service’s motion to have a court stay its first scheduled report on the effects of …

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Taradel Launches New Every Door Direct Mail® Blog – PR Leap (press release) - PR Leap (press release)Visitors to the blog will be treated to a variety of marketing-related topics, such as: How to Design a Direct Marketing Postcard (VIDEO); Brick & Mortar Marketing: Successful Grand Openings with EDDM
Mazonai: Direct marketing industry grew by 8.6 percent last year – Journalism.co.uk (press release) - Mazonai: Direct marketing industry grew by 8.6 percent last yearJournalism.co.uk (press release)The latest figures have been generated by the leading industry body Direct Marketing Association (DMA). This Market Report examines the UK direct marketing industry, including all marketing channels defined …

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Anne Ward and Bob Sandidge: Email vs. Facebook, Twitter – Northwest Herald - Anne Ward and Bob Sandidge: Email vs. Facebook, TwitterNorthwest HeraldTraditional direct–mail marketing offers a mother lode of information on customer-buying behavior because companies that make their living from direct mail do a lot of customer research and measurement. A direct-mail …

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Marketing in the Shadow of Rising Interest Rates – National Mortgage Professional Magazine - Marketing in the Shadow of Rising Interest RatesNational Mortgage Professional MagazineDirect mail marketing has been on the rise because it is a mainstay in the mortgage marketing community. Also, as the market shifts to a purchase market, you may find …

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Postal Service defends Hoboken Direct Mail service: Letter – NJ.com - Postal Service defends Hoboken Direct Mail service: LetterNJ.comThe service eliminates the need for permits, fees, address lists and time-consuming sorting as it simplifies the mail entry process for standard mail. Every Door Direct Mail-Retail is a low-cost, proven marketing gateway …

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Direct Marketing Executive – Direct Mail – Pro Bono Australia - Direct Marketing Executive – Direct MailPro Bono AustraliaWorking alongside the Direct Marketing Manager, the Direct Marketing Executive will be responsible for developing and executing the Direct Mail program for Children’s Cancer Institute including: Acquisition Direct Mail appeals to build the …

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Which Came First, Your Email Content or Your Segment? – ClickZ - Which Came First, Your Email Content or Your Segment?ClickZMany years ago, I started my career in direct mail. At that time, direct mail was to marketing what email is to marketing today. Highly effective and trackable, but expensive, direct mail …

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Direct tobacco marketing linked to teen and adult smoking – WHTC - Direct tobacco marketing linked to teen and adult smokingWHTCSoneji and colleagues found that 12 percent of the 15- to 17-year olds and 26 percent of 18- to 23-year olds had been exposed to direct-to-consumer mail or Internet marketing of tobacco …

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Direct tobacco marketing linked to teen and adult smoking – Yahoo News - Direct tobacco marketing linked to teen and adult smokingYahoo NewsSoneji and colleagues found that 12 percent of the 15- to 17-year olds and 26 percent of 18- to 23-year olds had been exposed to direct-to-consumer mail or Internet marketing of …

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Valpak Direct Marketing moving Largo headquarters to St. Petersburg – Tampabay.com - Valpak Direct Marketing moving Largo headquarters to St. PetersburgTampabay.comAbout 325 employees of the direct mail and digital marketing company will move to the new location at 805 Executive Center Drive West in Baypoint Commerce Center. Valpak said Wednesday that it …

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Valpak Direct Marketing to move headquarters from Largo to St. Petersburg – Tampabay.com - Valpak Direct Marketing to move headquarters from Largo to St. PetersburgTampabay.comAbout 325 employees of the direct mail and digital marketing company will move to the new location at 805 Executive Center Drive West in Baypoint Commerce Center. Valpak said Wednesday …

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3 Quick Mid-season Direct Marketing Tips – Green Industry Pros - 3 Quick Mid-season Direct Marketing TipsGreen Industry ProsThree things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the …

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Marketing lesson: How to build your own direct-mail campaign – Long Island Business News - Long Island Business NewsKnowing all about your best customers is a key factor in targeted direct marketing. Understanding the basic demographics – males 18 to 34, for instance – is a start. However, a more complete understanding of customer profiles, …

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Learn Why Direct Mail Is A Smart Choice For Any Business – Business 2 Community - Business 2 CommunitySince direct mail is engaging, well received and cost-effective, it’s a practice all businesses should try for themselves. But even once they get past all the common misconceptions and find out that this marketing channel actually does work, …

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Ten ways to beef up your business blog – The Globe and Mail (blog) - Ten ways to beef up your business blogThe Globe and Mail (blog)Don’t overlook the importance of blogging in core marketing initiatives. Many companies view blogging as an afterthought; something to do once all of the ‘real’ work has been done. …

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How to create emails that inspire engagement and action – Business Journal - How to create emails that inspire engagement and actionBusiness JournalIn fact, last year the Direct Marketing Association released a study that found that email outperforms all other direct marketing channels in terms of return on investment, with ROI for email …

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Use Direct Marketing to Increase Your Video Sales – The Economic Voice - Use Direct Marketing to Increase Your Video SalesThe Economic VoiceBy 2016, U.S. companies will increase their direct marketing budgets to a total of $196 billion, according to a Direct Marketing Association (DMA) prediction. There is nothing “old school” about direct …

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Secure Direct Mail prepares to attend the 2014 KPMG Egaming Summit – isleofman.com - Secure Direct Mail prepares to attend the 2014 KPMG Egaming Summitisleofman.comDirect mail is a proven marketing tool for player acquision, retention or re-activation, its effectiveness can be further reinforced by statistics demonstrating that 79% of consumers react to direct mail …

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Bankers Warranty Group Adds Marketing Services – Twice - Bankers Warranty Group Adds Marketing ServicesTwiceService contract provider Bankers Warranty Group (BWG) has added marketing support to its roster of client services. Marketing programs include multi-media campaigns, in-store point-of-sale materials, social media, print and traditional direct mail … Read more …

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Tobacco Promotions Still Reaching Youth – Newswise (press release) - Tobacco Promotions Still Reaching YouthNewswise (press release)“Stricter, better enforced regulation on the recipients of direct-to-consumer tobacco marketing could reduce youth smoking.” In the meantime, parents who smoke who remove their names from industry mailing lists may decrease their children’s exposure …

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Direct Mail Debt Help Sales Leads and Marketing Help – WebWire (press release) - Direct Mail Debt Help Sales Leads and Marketing HelpWebWire (press release)Powers Marketing Group happily announces that it is now offering direct mail debt settlement sales leads and marketing help to professionals in the debt settlement industry. Orange County, CA – …

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Why HubSpot Execs Spent Over 200 Hours Documenting Company Culture … – Business Insider Australia - Why HubSpot Execs Spent Over 200 Hours Documenting Company Culture …Business Insider AustraliaAbout 12 months ago HubSpot hit publish on its culture code, making it available to anyone who was interested – an inbound marketing strategy which has driven traffic …

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Last-minute enrollment push as Obamacare deadline looms – The Courier-Journal - Last-minute enrollment push as Obamacare deadline loomsThe Courier-JournalHumana, for example, has provided information in retail stores and local libraries; Anthem has had ads on television, direct mail and online marketing activities across Kentucky. Regan Hunt, executive director of Kentucky Voices …

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Digital Media Marketing: A marketing mantra for small businesses – Wicked Local - Digital Media Marketing: A marketing mantra for small businessesWicked LocalBenefits: The ability to track and attribute direct response phone calls, emails, and form submissions from all channels including SEM, digital display, direct mail and more. These tools work by assigning …

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Circulation Direct Mail Analyst – Minonline (subscription) - Circulation Direct Mail AnalystMinonline (subscription)3+ years of previous experience; a degree in business, finance or accounting; and a background in direct mail, direct marketing and/or magazine circulation is preferred. Please send your resume, cover letter and salary requirements to Human …

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Digital Media Marketing: A marketing mantra for small businesses – Wayne Independent - Digital Media Marketing: A marketing mantra for small businessesWayne IndependentBenefits: The ability to track and attribute direct response phone calls, emails, and form submissions from all channels including SEM, digital display, direct mail and more. These tools work by assigning …

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Strategies abound to help mitigate postal rate increases – Crain’s Cleveland Business (blog) - Strategies abound to help mitigate postal rate increasesCrain’s Cleveland Business (blog)Add a QR CODE to the face of your direct mail piece and you can save 2% on your postage, as well as drive your target market to your website. …

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Proven direct mail dental marketing tactics – Dentistry IQ - Dentistry IQ Proven direct mail dental marketing tacticsDentistry IQHowever, a little marketing knowledge can make the difference between a booming practice and scraping by. My company, PostcardMania, has helped more than 2,400 dental professionals build direct mail campaigns for their …

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Tune In to New Educational SEO Hangout For Printing Companies – PR Web (press release) - Tune In to New Educational SEO Hangout For Printing CompaniesPR Web (press release)PrintFirm online marketing director Katherine Tattersfield guest stars on 21/20 Marketing Hangout with industry thought leaders Richard Dannenberg and Spencer Powell. Hangout will cover search engine optimization for …

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Two Essential Direct Mail Reports That Will Save You Thousands – Entrepreneur - Entrepreneur Two Essential Direct Mail Reports That Will Save You ThousandsEntrepreneurIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author …

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News Byte: Digital Marketing Spending Set to Surpass Direct Mail – Direct Marketing News - News Byte: Digital Marketing Spending Set to Surpass Direct MailDirect Marketing NewsSen. Jay Rockefeller and the 60 Minutes crew may come to trash data-driven marketing (DDM), but marketers themselves come to praise it. For the 78% of marketers expressed confidence …

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News Byte: Spiderman to Sling Priority Mail for Postal Service – Direct Marketing News - News Byte: Spiderman to Sling Priority Mail for Postal ServiceDirect Marketing NewsA television campaign breaking this week kicks off a multichannel marketing campaign between USPS and Sony Pictures co-promoting Priority Mail and the May 2 release of The Amazing Spiderman …

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AIM Introduces Revenue Increases for Auto Dealerships – Newswire (press release) - AIM Introduces Revenue Increases for Auto DealershipsNewswire (press release)The search for an excellent marketing team is no different—a variety of solutions, a guaranteed return on investment, and an understanding of the dealership’s specific goals are essential. AIM, the nation’s leading …

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Total Campaign Tracking With fmi direct’s totaltrac Marketing System – MyPrintResource.com (press release) - Total Campaign Tracking With fmi direct’s totaltrac Marketing SystemMyPrintResource.com (press release)Marketers use totaltrac to create triggered emails, voice messages, phone calls or even additional direct mail, to follow up on a campaign. As marketers know, one of the most important …

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Donahoe says digital technology will save direct mail marketing – Fierce Government - Donahoe says digital technology will save direct mail marketingFierce GovernmentEmbedded digital technology will again make direct mail a major part of marketing campaigns, said Postal Service Postmaster General Patrick Donahoe at an industry conference March 17. “We’re seeing mail being …

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Postmaster General urges marketers not to give up on the US mail service – Marketing Pilgrim - Postmaster General urges marketers not to give up on the US mail serviceMarketing Pilgrimpr14_018-1 It’s logical for online marketers to use email to contact their customers. It’s inexpensive compared to printing and mailing materials and changes can be made on …

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Ryan and Matt Cote from Ballantine Interviewed for Business Beat Radio – eReleases (press release) - Ryan and Matt Cote from Ballantine Interviewed for Business Beat RadioeReleases (press release)The interview begins by Matt and Ryan describing how Ballantine was started in the 1960s with very basic printing services, and how it has evolved over time to …

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iti Direct Mail to Offer a Full Range of Personalized Printing and Mailing … – PR Web (press release) - iti Direct Mail to Offer a Full Range of Personalized Printing and Mailing …PR Web (press release)Representatives with iti Direct Mail announced today that it now offers a full range of personalized printing and mailing services. “We’re now offering a …

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B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles – Business 2 Community - B2B E-mail Marketing Pro-Tip: Understand Your Sales CyclesBusiness 2 CommunityEmail marketing is more scalable (and less intrusive) than telemarketing. It’s also more personalized and interactive than direct mail. Plus, it’s cheaper and more measurable. Sure, it’s not the only marketing …

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Tracking Your Direct Mail Campaigns – Entrepreneur - Entrepreneur Tracking Your Direct Mail CampaignsEntrepreneurIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the importance of the …

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Four Strategies for Lead Generation – Direct Marketing News - Direct Marketing News Four Strategies for Lead GenerationDirect Marketing NewsHolland: “Companies and marketers need to be where the audience is. Traditional marketers should be online and go digital. For example, since its founding in 1953, Publishers Clearing House has had …

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Accredited Investor Mailing List Superfile For JOBS Act Marketers – PR Newswire (press release) - Accredited Investor Mailing List Superfile For JOBS Act MarketersPR Newswire (press release)Direct mail has proven to be one of the best ways to reach this audience. It is highly defined and highly targeted. According to Craig Huey, InfoMat president, “Direct …

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Trish Witkowski of Foldfactory Launches Direct Mail Strategy Course at Lynda.com – PR Web (press release) - Trish Witkowski of Foldfactory Launches Direct Mail Strategy Course at Lynda.comPR Web (press release)The Direct Mail Strategy course covers mailing lists, marketing strategies, writing offers, engagement techniques, format options, testing, tracking and measuring results. Useful downloadable exercise materials are provided. …

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HKM Reveals Latest Addition to Its Direct Marketing Tool Kit and Print Solutions – PR Web (press release) - HKM Reveals Latest Addition to Its Direct Marketing Tool Kit and Print SolutionsPR Web (press release)HKM Direct Market Communications, a full-service provider of digital and lithographic commercial printing, mailing, and fulfillment solutions, has announced it has strengthened its state of …

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4 Ways to Increase Your Direct Mail Sales – Entrepreneur - Entrepreneur 4 Ways to Increase Your Direct Mail SalesEntrepreneurIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work. In this edited excerpt, the author outlines four …

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Middletown Honda Grabs $1.8 Million Additional Sales Using AutoAlert’s … – PR Newswire (press release) - Middletown Honda Grabs $1.8 Million Additional Sales Using AutoAlert’s …PR Newswire (press release)IRVINE, Calif., March 3, 2014 /PRNewswire-iReach/ — Middletown Honda sold 599 additional vehicles in 2013 to existing customers by using AutoAlert opportunity selling and its DirectAlert Intelligent direct …

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Three Direct Mail Tips for Better Health Club Membership Enrollment – Club Industry (subscription) - Three Direct Mail Tips for Better Health Club Membership EnrollmentClub Industry (subscription)Because some clubs are seeing an increase of 30 percent to 50 percent in new members in January, according to an article in Men’s Health, marketing is especially important …

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Eugene Montanez Announces Launches “Direct Mail is Not Dead” on Amazon.com – Broadway World - Eugene Montanez Announces Launches “Direct Mail is Not Dead” on Amazon.comBroadway WorldAuthor, business owner and marketing expert Eugene Montanez has announced the launch of his new book, “Direct Mail is Not Dead” on Amazon.com. Montanez aims to restore faith in …

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Author and Marketing Expert Eugene Montanez Announces Launch of New … – IT Business Net - Author and Marketing Expert Eugene Montanez Announces Launch of New …IT Business NetAuthor, business owner and marketing expert Eugene Montanez has announced the launch of his new book, Direct Mail is Not Dead on Amazon.com. Montanez aims to restore faith …

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Author and Marketing Expert Eugene Montanez Announces Launch of New … – Virtual-Strategy Magazine (press release) - Author and Marketing Expert Eugene Montanez Announces Launch of New …Virtual-Strategy Magazine (press release)Author, business owner and marketing expert Eugene Montanez has announced the launch of his new book, “Direct Mail is Not Dead” on Amazon.com. Montanez aims to restore …

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Author and Marketing Expert Eugene Montanez Announces Launch of New … – PR Web (press release) - Author and Marketing Expert Eugene Montanez Announces Launch of New …PR Web (press release)Author, business owner and marketing expert Eugene Montanez has announced the launch of his new book, “Direct Mail is Not Dead” on Amazon.com. Montanez aims to restore …

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11 Direct Mail Marketing Secrets – Small Business Trends - 11 Direct Mail Marketing SecretsSmall Business Trends… facing a sea of junk mail, flyers and credit card offers? We asked 11 members of the Young Entrepreneur Council (YEC) their top secrets for making direct mail marketing more appealing to the …

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Direct mail: have we reached peak saturation or is it still a strong option … – Marketing magazine Australia - Direct mail: have we reached peak saturation or is it still a strong option …Marketing magazine AustraliaThough it may not appear as technologically whiz-bang as some of the digital marketing tools at our disposal, marketers see strong potential in direct …

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The resurrection of direct mail? – Bizcommunity.com - The resurrection of direct mail?Bizcommunity.comData from the Direct Marketing Association benchmarks say that direct mail still reigns supreme, offering response rates of 1.1 to 1.4% versus 0.03% for email, 0.04% for internet display ads and 0.22% for paid search. While …

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Best direct mail campaign in history: yes, cats are involved – AGBeat - Best direct mail campaign in history: yes, cats are involvedAGBeatGiving your brand an edge is more important than ever before. From scents to interactive ads, marketers are trying harder than ever to grab your attention. Motorola created an ad that …

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International Pizza Hut Franchise Holders Association Marketing Leaders … – PR Newswire (press release) - International Pizza Hut Franchise Holders Association Marketing Leaders …PR Newswire (press release)A provider of printed postcard marketing, direct mail marketing, and on-demand printing services, QuantumDigital is also the creator of the new online storefront QuantumPostcards.com and QCards, the first direct …

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SEO Agency Datastream Technologies Embarks on Direct Mail Venture – Newswire (press release) - SEO Agency Datastream Technologies Embarks on Direct Mail VentureNewswire (press release)(Newswire.net — February 19, 2014) Peoria, AZ — Datastream Technologies is entering the world of direct mail advertising with the launch of SuperBigDealCard.com. The Super Big Deal Card is a …

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G3 Direct Mail Advertising Joins Bayside Printing – The Paper Magazine - G3 Direct Mail Advertising Joins Bayside PrintingThe Paper MagazineHOUSTON, TX – The Woodlands resident Rose Mary Bundscho, owner of Bayside Printing is pleased to announce that g3 Direct Mail Advertising, with over 20 years of industry experience and one of …

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How to nail snail mail – Inman.com - How to nail snail mailInman.comMalin, 29, takes a methodical approach to print marketing, churning out and mailing custom-designed materials with a creative bite to stay top of mind with former and prospective clients. To produce the materials, she uses the …

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Direct Mail in the Digital Communication Era – Chief Marketer - Direct Mail in the Digital Communication EraChief MarketerYou can have the coolest, most innovative mail piece, but if it goes to the wrong audience, it is just wasted money. Data needs to be the driver of your marketing decisions when …

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How to Choose the Best Printer for Your Direct Mail Campaign – Entrepreneur - Entrepreneur How to Choose the Best Printer for Your Direct Mail CampaignEntrepreneurIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the …

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Direct mail set to grow says Birmingham based direct mail specialist Baker … – Journalism.co.uk (press release) - Direct mail set to grow says Birmingham based direct mail specialist Baker …Journalism.co.uk (press release)With more than 79% of the public responding to a form of direct mail immediately, evidence suggests that despite the advancements made in digital marketing, direct …

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The future of direct marketing – InterGame (blog) - The future of direct marketingInterGame (blog)While direct mail continues to be a successful promotional channel – growing 3.5 per cent in the UK in 2012 – there is a growing realisation that it needs to be integrated with mobile and …

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QuantumDigital, Inc. Makes Targeted Postcard Marketing Simple and Fast for … – PR Newswire (press release) - QuantumDigital, Inc. Makes Targeted Postcard Marketing Simple and Fast for …PR Newswire (press release)AUSTIN, Texas, Feb. 10, 2014 /PRNewswire-iReach/ — QuantumDigital, Inc., an Austin, Texas based company making targeted direct mail simple and fast, today announced that the Company will …

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USPS ‘Every Door Direct Mail’ Connects Businesses With Target Customers – BusinessNewsDaily - BusinessNewsDaily USPS ‘Every Door Direct Mail‘ Connects Businesses With Target CustomersBusinessNewsDailyThe U.S. Postal Service is making it easier for small businesses to attract new customers. This week, the USPS launched a new online tool for its Every Door Direct Mail …

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6 Attention-Grabbing Direct Mail Designs – Reuters - 6 Attention-Grabbing Direct Mail DesignsReutersIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author reveals the nine things you should …

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TC Transcontinental Printing Accelerates Speed to Market with HP T400 Inkjet … – What They Think - TC Transcontinental Printing Accelerates Speed to Market with HP T400 Inkjet …What They ThinkTC Transcontinental Printing produces a range of print applications, including personalized direct mail pieces, marketing solicitation letters, loyalty coupons for grocery retailers and other promotional self-mailers. Volumes, …

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Direct-Mail Offers for Credit Cards Expected to Expand in 2014 – NerdWallet (blog) - NerdWallet (blog) Direct–Mail Offers for Credit Cards Expected to Expand in 2014NerdWallet (blog)Back in the pre-recession days, getting several credit card offers per month in the mail was common. Economic conditions have changed a lot since then; the financial crisis …

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Good Leads® Selected by Glaser Direct as Partner to Expand Direct Mail Solutions – PR Web (press release) - Good Leads® Selected by Glaser Direct as Partner to Expand Direct Mail SolutionsPR Web (press release)B2B lead marketing is their specialty and their experience can help you develop a marketing strategy to turn lists into leads and sales via email, …

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5 Tips for Producing Direct Mail Copy That Sells – Reuters - 5 Tips for Producing Direct Mail Copy That SellsReutersIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes how …

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Learn Keys to Implementing a Multi-Channel Direct Mail Campaign in … – What They Think - Learn Keys to Implementing a Multi-Channel Direct Mail Campaign in …What They ThinkAlexandria, Virginia – Marketers, content creators, and direct mail service providers will learn best practices for implementing an integrated direct mail marketing campaign using multiple media channels in …

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3 Tips for Getting Your Direct Mail Marketing Letters Read – Business 2 Community - Business 2 Community 3 Tips for Getting Your Direct Mail Marketing Letters ReadBusiness 2 Community3 Tips for Getting Your Direct Mail Marketing Letters Read image directmailmarketing Although the Internet has drastically changed the face of marketing, savvy business owners can …

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Force Marketing to Bring Expanded Presence to NADA 2014 – Broadway World - Force Marketing to Bring Expanded Presence to NADA 2014Broadway WorldForce Marketing is looking forward to attending the upcoming National Automotive Dealers Association Convention & Expo, going on this weekend in New Orleans. This year will mark the Atlanta-based automotive direct …

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Force Marketing to Bring Expanded Presence to NADA 2014 – PR Web (press release) - Force Marketing to Bring Expanded Presence to NADA 2014PR Web (press release)This year will mark the Atlanta-based automotive direct mail, digital and email marketing firm's largest presence at the popular NADA convention since the first show the team attended in …

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SMBs Say They'll Spend More Money on Direct Mail and Banner Ads in 2014 – Marketing Pilgrim - Marketing Pilgrim SMBs Say They'll Spend More Money on Direct Mail and Banner Ads in 2014Marketing PilgrimSmall business owners don't have a lot of wiggle-room in their budgets so how they spend their marketing dollars every year is a big …

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The Converging Paths of Mobile Advertising – AdAge.com - The Converging Paths of Mobile AdvertisingAdAge.comIn mobile media, branding and direct response don't compete with each other for marketers' resources. Mobile branding tends to compete with traditional media such as TV, while mobile direct response budgets may come from areas …

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The 5 Key Elements of a Great Direct Mail Sales Piece – Entrepreneur - Entrepreneur The 5 Key Elements of a Great Direct Mail Sales PieceEntrepreneurIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the …

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QuantumDigital Helps Nation's 36th Fastest Growing Real Estate Company … – PR Newswire (press release) - QuantumDigital Helps Nation's 36th Fastest Growing Real Estate Company …PR Newswire (press release)TriggerMarketing, one of the easiest and fastest ways to promote real estate listings using direct mail, is much like having a virtual marketing assistant. Using TriggerMarketing's software technology, …

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ProfNet Experts Available on Price Transparency, Direct Marketing, More – EIN News (press release) - ProfNet Experts Available on Price Transparency, Direct Marketing, MoreEIN News (press release)“Google is ranked among the top ten direct marketers for 2013. Their use of direct mail shows that even large online companies have found direct mail to be extremely …

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Effective Marketing for Real Estate Agents: The 1-2-3 Punch – Muncie Voice - Effective Marketing for Real Estate Agents: The 1-2-3 PunchMuncie VoiceIn a slowly recovering economy, everyone needs to be careful about expenses, and real estate agents are no exception. Traditionally agents have depended on open houses to generate sales leads, but …

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PRC's Goldway Tells What Was Behind the Exigency Decision – Direct Marketing News - Direct Marketing News PRC's Goldway Tells What Was Behind the Exigency DecisionDirect Marketing NewsOn December 24, 2013, the Postal Regulatory Commission approved an exigent increase that shot postal rates up 6% and sent direct mail marketers and their accountants back …

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Good News for Tax and Accounting Firms: Taradel LLC Partners With … – PR Web (press release) - PR Web (press release) Good News for Tax and Accounting Firms: Taradel LLC Partners With …PR Web (press release)Perennial Inc. 5000 company, Taradel LLC, launches easy “point and click” Every Door Direct Mail® program in collaboration with tax service marketing …

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3 Ways Direct Mail Is Delivering What Google Doesn't for Small Business – Sacramento Bee - 3 Ways Direct Mail Is Delivering What Google Doesn't for Small BusinessSacramento BeeIRVINE, Calif., Jan. 15, 2014 — /PRNewswire/ — Google has become the go-to method for search marketing, prompting small business owners to regard direct mail as irrelevant. According …

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Fool Proof Marketing Campaigns – Business 2 Community - Business 2 Community Fool Proof Marketing CampaignsBusiness 2 CommunityDirect mail is a fantastic avenue for reaching previous customers. It's only really valid for product or event related campaigns, since it's quite costly. You have to be able to make money …

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Com-Pak Services Names Clif McDougall Vice President of Marketing and … – Business Wire (press release) - Com-Pak Services Names Clif McDougall Vice President of Marketing and …Business Wire (press release)MOORESTOWN, N.J.–(BUSINESS WIRE)–Com-Pak Services, a direct marketing provider, today announced the appointment of Clif McDougall as vice president of marketing and business development. In this role, McDougall …

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Tradigital Marketing: How to integrate traditional and digital marketing for … – Washington Business Journal - Tradigital Marketing: How to integrate traditional and digital marketing for …Washington Business JournalMedia that includes newspapers, television, magazines, radio, direct mail and the Internet are now the conversation starters, and digital is the new destination. People want to know where …

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Americalist Changes Name to Haines Direct – PR Web (press release) - Americalist Changes Name to Haines DirectPR Web (press release)Americalist, the direct mail division of parent company Haines & Company, Inc., has officially changed its name to Haines Direct. The new name better reflects the company's long tradition of serving the …

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Outlook 2014: Marketing Spending to Rise – Direct Marketing News - Direct Marketing News Outlook 2014: Marketing Spending to RiseDirect Marketing NewsThe bulk of new marketing spending in 2013 was in digital channels. While overall “direct and digital” spending increased only 7.2% in 2013, to $133.4 billion, spending within such digital …

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Markit Media is an Expert Service Provider for Every Door Direct Mail – Consumer Electronics Net - Markit Media is an Expert Service Provider for Every Door Direct MailConsumer Electronics NetMarkit Media, a small business serving the greater Phoenix area, is now offering Every Door Direct Mail (EDDM) printing and preparation. Markit Media is a full service …

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CRM and Email Marketing Executive – Bizcommunity.com - CRM and Email Marketing ExecutiveBizcommunity.comWork with the Head of HOD and CRM agency to implement tactical customer lifecycle marketing campaigns via email and direct mail following the completion of a full customer segmentation analysis. Create a monthly CRM KPI 'stat-pack' …

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News Byte: USPS Appeals the PRC's Intelligent Mail Barcode Decision – Direct Marketing News - Direct Marketing News News Byte: USPS Appeals the PRC's Intelligent Mail Barcode DecisionDirect Marketing NewsA coalition of postal stakeholders including Quad/Graphics, R.R. Donnelley, and the Direct Marketing Association had applauded the release of the PRC's initial decision on IMb, saying …

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Sibling takes over as Wayne company president – NorthJersey.com - Sibling takes over as Wayne company presidentNorthJersey.comA 47-year old direct mail and digital marketing company from Wayne has picked its new president: the brother of the former president. The Ballantine Corp. named John P. Cote, 50, a 30-year company veteran …

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John P. Cote Named President of Direct Mail and Digital Marketing Company … – PR Newswire (press release) - John P. Cote Named President of Direct Mail and Digital Marketing Company …PR Newswire (press release)WAYNE, N.J., Jan. 8, 2014 /PRNewswire/ — The Ballantine Corporation, a New Jersey-based full-service direct mail and digital marketing company, has just announced the promotion …

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How Big Data Can Solve Marketers' Social Engagement Challenges – Data Informed - How Big Data Can Solve Marketers' Social Engagement ChallengesData InformedDespite advances in cross-channel marketing automation, the majority of today's marketers still approach customer engagement with a campaign-based mentality. The blast approach – rooted in mass marketing print and online ads, …

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SmartZip now helps agents target sellers with geotargeted Facebook ads – Inman.com - Inman.com SmartZip now helps agents target sellers with geotargeted Facebook adsInman.comSmartZip Analytics Inc. now helps brokers and agents drum up sellers with geotargeted Facebook ads, extending its current suite of online ad, email and direct mail marketing products that use …

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Direct Mail Isn't Dead – Channel Partners - Direct Mail Isn't DeadChannel PartnersDirect Mail Isn't Dead. Angela Leavitt and Brian Leonard of Mojo Marketing are back with tips to help you with your direct–mail efforts. There are some cool things you can do – just make sure you …

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Campaign complements local efforts – Janesville Gazette - Campaign complements local effortsJanesville Gazette“We reach the Chicagoland market through direct mail, a consistent presence in targeted trade publications, email blasts and direct engagement opportunities wherever and whenever possible.” Otterstein said the state's campaign is a welcome addition to …and …

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APS Fulfillment, Inc., South Florida's Leading Fulfillment Company, Announces … – PR Web (press release) - APS Fulfillment, Inc., South Florida's Leading Fulfillment Company, Announces …PR Web (press release)APS Fulfillment, Inc. (https://www.APSFulfillment.com), one of the nation's leading cost-effective fulfillment and integrated direct mail marketing companies, is announcing its top industry trends and predictions for 2014. As …

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Direct Marketing Executive – Third Sector - Direct Marketing ExecutiveThird SectorThe post holder will be responsible for the coordination, planning, development, implementation and analysis of direct marketing campaigns across direct mail, inserts, DRTV, emails and online campaigns. Key duties within this position will include … Read more …

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Anderson Direct Marketing Named Top Workplace in San Diego – PR Web (press release) - Anderson Direct Marketing Named Top Workplace in San DiegoPR Web (press release)Services include campaign strategy and development, creative, media and lists, database, data processing, e-marketing, SEO and SEM, direct mail and collateral production, digital and offset printing, lettershop, response capture …

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Generating New Leads With Direct Mail: Back to the Basics – National Mortgage Professional Magazine - Generating New Leads With Direct Mail: Back to the BasicsNational Mortgage Professional Magazine▻Enhanced potential response: With mass advertising channels such as TV, print and radio, your message is wasted on consumers either not qualified or not in the market for …

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Generating New Leads With Direct Mail: Back to the Basics – National Mortgage Professional Magazine - Generating New Leads With Direct Mail: Back to the BasicsNational Mortgage Professional Magazine▻Enhanced potential response: With mass advertising channels such as TV, print and radio, your message is wasted on consumers either not qualified or not in the market for …

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Dental Marketing Firm Releases “7 Major Marketing Trends: Build Your Dental … – PR Web (press release) - Dental Marketing Firm Releases “7 Major Marketing Trends: Build Your Dental …PR Web (press release)A stream of new avenues for dental practices to spend their marketing dollars is steadily emerging, from Internet marketing to content marketing to more traditional methods, …

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The Demise of Direct Mail? PRC Approves 4.3% Exigent Increase – Direct Marketing News - Adweek The Demise of Direct Mail? PRC Approves 4.3% Exigent IncreaseDirect Marketing NewsCome January 28 marketers and catalogers who depend on the mail to deliver their appeals to consumers will be paying 5.9% more for postage with the CPI-based increase …

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Dynamic Duos: The Power of Affiliate Marketing – Reuters - Dynamic Duos: The Power of Affiliate MarketingReutersWhile some direct response marketers have the advantage of selling directly to consumers — through TV infomercials and direct mail — internet marketers require a middleman to reach their full potential. Affiliate marketers use …

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Direct Mail Marketing For The Self-Publisher – Business 2 Community - Direct Mail Marketing For The Self-PublisherBusiness 2 CommunityWhen it comes to marketing your self-published book, there are a number of options open to you. One of the most ignored marketing methods at your disposal is direct mail marketing. For a …

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Dynamic Duos: The Power of Affiliate Marketing – Entrepreneur - Entrepreneur Dynamic Duos: The Power of Affiliate MarketingEntrepreneurWhile some direct response marketers have the advantage of selling directly to consumers — through TV infomercials and direct mail — internet marketers require a middleman to reach their full potential. Affiliate marketers …

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3 Reasons You Should Continue to Use Email Marketing – Business 2 Community - 3 Reasons You Should Continue to Use Email MarketingBusiness 2 CommunityThis is the same story we heard when email first burst on to the scene and threatened to replace physical mail. Sure, email replaced a lot of letters and postcards, …

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Video-in-Email Capabilities Hot for Holiday Marketing – Mobile Marketing Watch - Video-in-Email Capabilities Hot for Holiday MarketingMobile Marketing WatchThe published data shows that adding video to email can boost revenues by forty percent. According to another study by Gartner Research, video email marketing offers a return 280% higher than traditional direct …

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100 Years of Email Marketing Success with These 2 Timeless Tips – ClickZ - 100 Years of Email Marketing Success with These 2 Timeless TipsClickZEmail marketers are fond of poking fun at all those who have repeatedly proclaimed email as dead, but are we equally contemptuous when someone suggests that radio advertising or direct …

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StreamSend Offers Superior Email Engagement With Video-In-Email Marketing … – PR Web (press release) - StreamSend Offers Superior Email Engagement With Video-In-Email Marketing …PR Web (press release)A Relevancy Group whitepaper supports his statement, showing that adding video to email can boost revenues by forty percent. According to a study by Gartner Research, video email marketing …

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News Byte: Easter Seals Commits to Digital – Direct Marketing News - News Byte: Easter Seals Commits to DigitalDirect Marketing NewsEaster Seals VP of Direct Marketing Jennifer Bielat says that direct mail continues to be a workhorse for the organization's fundraising efforts, but that digital channels have become a vital source of …

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Creative Marketing Solutions joins Classic Graphics and Imagine! Print Solutions – What They Think - Creative Marketing Solutions joins Classic Graphics and Imagine! Print SolutionsWhat They ThinkDick Kittle, Founder and Managing Partner of Creative Marketing Solutions, has managed direct mail and fulfillment for thirty years. He grew CMS from his kitchen table to be a …

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TagQuest Customer Spotlight on Keith Brewer, President of Liberty United … – National Mortgage Professional Magazine - TagQuest Customer Spotlight on Keith Brewer, President of Liberty United …National Mortgage Professional MagazineHere's what we heard from one of our mortgage pros, Keith Brewer, president of Baltimore, Md.-based Liberty United Mortgage on the results of their direct mail marketing. …

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Advanced Integrated Marketing Launches New Website – PR-BG.com (прессъобщения) (press release) - Advanced Integrated Marketing Launches New WebsitePR-BG.com (прессъобщения) (press release)Now, Advanced Integrated Marketing is increasing its reach as a direct mail company by launching a new, interactive website. This website offers complete information on the company's direct mail service and other …

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Direct Mail, Not Junk Mail – 4-traders (press release) - Direct Mail, Not Junk Mail4-traders (press release)Phil Winfield, Head of Communications, Neopost Limited said: “Direct mail is a highly effective means of generating business. A recent study by the Direct Marketing Association (DMA) found that 79% of consumers act on …

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Direct Mail, Not Junk Mail – Marketwired (press release) - Direct Mail, Not Junk MailMarketwired (press release)… “Direct mail is a highly effective means of generating business. A recent study by the Direct Marketing Association (DMA) found that 79% of consumers act on direct mail immediately and 56% consider printed …

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Direct Mail, Not Junk Mail – SYS-CON Media (press release) - Direct Mail, Not Junk MailSYS-CON Media (press release)Phil Winfield, Head of Communications, Neopost Limited said: “Direct mail is a highly effective means of generating business. A recent study by the Direct Marketing Association (DMA) found that 79% of consumers act …

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Mailagra.ms launches Web-to-Print, Direct Mail Platform that turns your … – Sacramento Bee - Mailagra.ms launches Web-to-Print, Direct Mail Platform that turns your …Sacramento Bee“Direct mail certainly isn't a new concept. We've been in the web-to-print and direct mail business for many years serving the corporate market very successfully. What we wanted to do …

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Research and Markets: Direct Mail: Best Practice Guide – Business Wire (press release) - Research and Markets: Direct Mail: Best Practice GuideBusiness Wire (press release)This best practice guide looks at the origins and definitions of direct mail and how it has evolved in the digital age. It covers key parts of the planning and …

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Mailagra.ms launches Web-to-Print, Direct Mail Platform that turns your … – DigitalJournal.com - Mailagra.ms launches Web-to-Print, Direct Mail Platform that turns your …DigitalJournal.com“Direct mail certainly isn't a new concept. We've been in the web-to-print and direct mail business for many years serving the corporate market very successfully. What we wanted to do differently …

Mailagra.ms launches Web-to-Print, Direct Mail Platform that turns your … – DigitalJournal.com Read More »

Three direct mail tips for your best tax season yet – Accounting Today (blog) - Three direct mail tips for your best tax season yetAccounting Today (blog)Postcard marketing can be complicated, just like any other marketing. However, I've been doing it for 20 years, and I've learned how to break it down to its most …

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Advanced Integrated Marketing Launches New Website – Newswire (press release) - Advanced Integrated Marketing Launches New WebsiteNewswire (press release)If auto dealers do not see a return on investment of at least seven times their marketing budget with Advanced Integrated Marketing, the best direct mail company available to dealers, AIM will refund …

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Advanced Integrated Marketing Guarantees ROI – Newswire (press release) - Advanced Integrated Marketing Guarantees ROINewswire (press release)This means that AIM reviews not only the company's sales goals but its market, the strategies that have been used previously, any direct mail marketing services that have been tried already and other sales …

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If Direct Mail Is Dying, It's Sure Taking Its Time About It – Forbes - If Direct Mail Is Dying, It's Sure Taking Its Time About ItForbesBasically, everything in a marketing communication but especially in direct mail has to answer one question right away: What's In It For Me? If the answer is clear, the …

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Email Marketing: How to Make Your Business Buzzworthy – BusinessNewsDaily - BusinessNewsDaily Email Marketing: How to Make Your Business BuzzworthyBusinessNewsDailyOriginally, email marketing was similar to direct mail in that everyone got the same message, Sharma said. Eventually, email messages could be targeted to different customer segments — for instance, one email …

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The Digital Age Goes Postal – Mobile Marketing Watch - Mobile Marketing Watch The Digital Age Goes PostalMobile Marketing WatchJoy Gendusa, founder and CEO of Clearwater-based marketing firm PostcardMania, has purportedly been tapped to serve as the official presenter for the March 2014 event. Her topic? “How businesses can integrate …

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Successful Direct Mail Marketing Campaign Available at Integrity Print … – PR-BG.com (прессъобщения) (press release) - Successful Direct Mail Marketing Campaign Available at Integrity Print …PR-BG.com (прессъобщения) (press release)Integrity Print Services, Inc., a full service direct mail marketing service provider has been helping clients with all facets of their direct mail marketing campaign giving them positive …

Successful Direct Mail Marketing Campaign Available at Integrity Print … – PR-BG.com (прессъобщения) (press release) Read More »

Successful Direct Mail Marketing Campaign Available at Integrity Print … – PR-BG.com (прессъобщения) (press release) - Successful Direct Mail Marketing Campaign Available at Integrity Print …PR-BG.com (прессъобщения) (press release)Murrieta, CA ( pr-usa ) November 28, 2013 – Direct mail is one of the most productive marketing communication vehicles in the world. It is useful for both …

Successful Direct Mail Marketing Campaign Available at Integrity Print … – PR-BG.com (прессъобщения) (press release) Read More »

Royal Mail benefits from energy firms' direct mail surge as profits double – Marketing - Marketing Week Royal Mail benefits from energy firms' direct mail surge as profits doubleMarketingThe Royal Mail reveals it has made a “good start” to the second half of its fiscal year on the back of a surge of direct marketing …

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QuantumDigital Teams Up with Coldwell Banker D'Ann Harper, REALTORS® – PR Newswire (press release) - QuantumDigital Teams Up with Coldwell Banker D'Ann Harper, REALTORS®PR Newswire (press release)26, 2013 /PRNewswire-iReach/ — QuantumDigital, Inc., a direct marketing company making targeted direct mail simple and fast, and Coldwell Banker D'Ann Harper, REALTORS®, a San Antonio area brokerage, today …

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Mudlick Mail Launches Direct Mail Service for Business-to-Business Market – PR Web (press release) - Mudlick Mail Launches Direct Mail Service for Business-to-Business MarketPR Web (press release)Acworth, GA (PRWEB) November 26, 2013. For the first time in its history, direct mail provider Mudlick Mail is making its innovative marketing campaigns available to companies that sell …

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Today's Purchase Market: Change on the Horizon – National Mortgage Professional Magazine - Today's Purchase Market: Change on the HorizonNational Mortgage Professional MagazineBelow are some tips to remember when writing the copy for your purchase direct mail marketing. If you cannot engage your reader, you won't see the return you are anticipating. 1. …

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Sales/Marketing Management Position – Bangor Daily News - Sales/Marketing Management PositionBangor Daily NewsPosition Requirements: — Previous management experience supporting, encouraging and monitoring a team of sales and support staff professionals; — Strong analytical skills — Experience in direct mail marketing, including strong writing and … Read more here: …

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How to Create the Perfect Piece of Direct Mail – DigitalJournal.com - DigitalJournal.com How to Create the Perfect Piece of Direct MailDigitalJournal.comto 0.12 percent, a 2012 Direct Marketing Association study found. Oversized mail and postcards also outperformed email at 3.95 and 2.47 percent. Prospect response rates were proportionate, with mail pulling 1.44 …

How to Create the Perfect Piece of Direct Mail – DigitalJournal.com Read More »

How to Integrate your Online & Offline Marketing Efforts – Business 2 Community - How to Integrate your Online & Offline Marketing EffortsBusiness 2 CommunityThere's no doubt that in the last several years, there has been a quantum shift in the marketing and advertising world from offline to online. Direct mail volume is down. …

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Email Marketing Quality Control Lessons from Publishing and Software … – ClickZ - Email Marketing Quality Control Lessons from Publishing and Software …ClickZMagazines and even simple direct mail pieces go through multiple rounds of review and approval. The timeframes and costs involved make it imperative that every piece that goes out is right, …

Email Marketing Quality Control Lessons from Publishing and Software … – ClickZ Read More »

Lancome's Loyalty Program Provides a Foundation of Data – Direct Marketing News - Lancome's Loyalty Program Provides a Foundation of DataDirect Marketing NewsIn 2012 we had 20% of the entire catalog available. We also went to our Lancome.com subscribers first and foremost. We used CRM to communicate to customers through email and direct …

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5 Simple Reasons You MUST Stop Ignoring Email Marketing – Promotion World (press release) - 5 Simple Reasons You MUST Stop Ignoring Email MarketingPromotion World (press release)Unlike direct mail, there is virtually no material or postage expense and getting a campaign out the door requires very little production on your part. Email marketing is 20 …

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MLM Expert Reveals How To Generate Leads Using Direct Mail Business – Newswire (press release) - MLM Expert Reveals How To Generate Leads Using Direct Mail BusinessNewswire (press release)The common techniques that are taught in the MLM industry like; making a list of your warm market, the 3-foot rule, etc flat out don't work for most …

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Why Frequency Matters in Marketing – Accountingweb.com - Why Frequency Matters in MarketingAccountingweb.comFor example, they will try a direct mail marketing program and expect immediate results. While this occasionally happens, the reality is that you need to create multiple touch points whereby your message reaches your target audience …

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Is Direct Mail Dead? Don't Tell Victoria's Secret! – Business 2 Community - Business 2 Community Is Direct Mail Dead? Don't Tell Victoria's Secret!Business 2 CommunityThe idea that direct mail was dead, or even at death's door, was amusing then. Years later, after social media has failed to deliver the revenue stream needed …

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Assegai entries indicate greater integration of direct techniques – Bizcommunity.com - Assegai entries indicate greater integration of direct techniquesBizcommunity.comIts head of mail business, Janras Kotsi, adds, “The rules and disciplines of direct marketing work exceptionally well in direct mail, online and social media marketing in terms of targeting, engagement, loyalty and …

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Moving beyond e-mail blasts and cost-per-thousand pricing – InternetRetailer.com - Moving beyond e-mail blasts and cost-per-thousand pricingInternetRetailer.comAt the same time, he and others say, e-mail marketing vendors are looking for new ways to make money while also helping marketers run more effective coordinated campaigns across multiple marketing channels, including e-mail, …

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The real revolution in direct marketing is not digital – Marketing Week - The real revolution in direct marketing is not digitalMarketing WeekToo often, direct marketing is confused with direct mail, even after having been recast as 'customer relationship management': a makeover driven largely, I suspect, to serve the agenda of the marketing …

The real revolution in direct marketing is not digital – Marketing Week Read More »

Masco Corporation : BehrPro Enhances Web Enabled Business Program To … – 4-traders (press release) - Masco Corporation : BehrPro Enhances Web Enabled Business Program To …4-traders (press release)BehrPro WEB also includes professional direct mail templates with competitive pricing for printing and list rental for businesses seeking complementary offline marketing tactics. “After WEB debuted, we listened …

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Direct Marketing Officer – Third Sector - Direct Marketing OfficerThird SectorThe Direct Marketing team work on fundraising campaigns across direct mail, marketing, online, face to face, SMS and telemarketing as part of an integrated donor acquisition and retention programme across King's College London and King's Health …and …

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Learning from direct: Old-school lessons for digital marketers – Campaign India - Learning from direct: Old-school lessons for digital marketersCampaign IndiaLearning from direct marketing techniques is a smart way to make your digital work harder. After all, 'direct natives' like Montgomery Ward and Sears Roebuck Co. turned over more than $140 million …

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Study Shows Marketing Budgets & Vendors on the Rise – Business 2 Community - Study Shows Marketing Budgets & Vendors on the RiseBusiness 2 CommunityMarketing resources are scattered across more channels than ever before. New digital marketing channels like content marketing, SEO and social media seem to emerge every year, while older channels like …

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QuantumDigital, Inc. Gives Realtors the Gift of Time at the 2013 REALTORS … – EIN News (press release) - QuantumDigital, Inc. Gives Realtors the Gift of Time at the 2013 REALTORS …EIN News (press release)For new and seasoned real estate direct mail marketers alike, it can sometimes be difficult to imagine what different paper stocks and finishes look and …

QuantumDigital, Inc. Gives Realtors the Gift of Time at the 2013 REALTORS … – EIN News (press release) Read More »

Encouraging 7 Core Social Media Marketing Behaviors – ClickZ - Encouraging 7 Core Social Media Marketing BehaviorsClickZYou would never go in to any other form of marketing (search, online media, direct mail, TV) without knowing that. Why is it that many organizations don't apply that same marketing standard and constant …

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The Exploding Importance Of Direct Marketing – Business Insider - The Exploding Importance Of Direct MarketingBusiness InsiderDirect Mail. In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct …

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IWCO Direct Awarded ISO 27001 Certification Through BSI Group – Sacramento Bee - IWCO Direct Awarded ISO 27001 Certification Through BSI GroupSacramento Bee“Marketers should be asking tough questions of their direct mail production partners and requiring them to have the technology, systems and protocols in place to adequately protect their data.” IWCO Direct's …

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IWCO Direct Awarded ISO 27001 Certification Through BSI Group – PR Newswire (press release) - IWCO Direct Awarded ISO 27001 Certification Through BSI GroupPR Newswire (press release)Using consumer data to personalize direct mail makes it more relevant to consumers' interests and more effective for marketers. Protection of this data is critically important. ISO/IEC 27001 is …

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Marketing spend out of touch with consumer channel preferences: report – Marketing magazine Australia - Marketing magazine Australia Marketing spend out of touch with consumer channel preferences: reportMarketing magazine AustraliaFor cross-sell, consumers consider websites and direct mail the two most useful channels. 9. As existing customers, consumers view direct mail and email marketing as the …

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QuantumDigital, Inc. Gives Realtors the Gift of Time at the 2013 REALTORS … – Sacramento Bee - QuantumDigital, Inc. Gives Realtors the Gift of Time at the 2013 REALTORS …Sacramento Bee5, 2013 — /PRNewswire-iReach/ — QuantumDigital, Inc., a direct marketing company making targeted direct mail simple and fast, today announced that it will share how its One-Minute …

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RevBuilders Marketing Launches Landing Page for Hidden Clover – PR Web (press release) - RevBuilders Marketing Launches Landing Page for Hidden CloverPR Web (press release)Integrated online marketing company delivers new landing page and direct mail postcards to potential leads for Hidden Clover, a children's book series designed to get children excited about nature and …

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Datamark's New Attribution Analytics Provide Greater Visibility into Marketing … – PR Web (press release) - Datamark's New Attribution Analytics Provide Greater Visibility into Marketing …PR Web (press release)Datamark's attribution solution collects data as prospective students visit schools' websites and respond to their offline and digital marketing, including direct mail, banner advertisements, email campaigns, and search …

Datamark's New Attribution Analytics Provide Greater Visibility into Marketing … – PR Web (press release) Read More »

Direct mail is still a relevant marketing strategy… – Experian QAS - Direct mail is still a relevant marketing strategy…Experian QASModern technology is on the rise, and marketing executives are keenly aware that they can bolster their initiatives using high-tech strategies. For example, if they're looking to collect data on the demands …

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Post Office Announces Free Seminars on Direct Mail Marketing – Patch.com - Post Office Announces Free Seminars on Direct Mail MarketingPatch.com“The Postal Service's Every Door Direct Mail-Retail service lets marketers send promotional and advertising mail to their desired target audience without the need to acquire an address list or print specific names …

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Move over Multichannel. It's Time for Marketing Orchestration – Direct Marketing News - Direct Marketing News Move over Multichannel. It's Time for Marketing OrchestrationDirect Marketing News“If direct mail produces a certain number of responses, then marketers send out more direct mail.” Historically, marketers have focused on linear and sequential campaigns, but customers don't …

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DivTECH Releases Direct Email Offering Allowing Companies to Reach Their … – Packet Online - DivTECH Releases Direct Email Offering Allowing Companies to Reach Their …Packet OnlineThe new email marketing portal is focused on marketing to non opt-in email addresses, meaning users can create true direct email marketing campaigns similar in function to the direct …

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DivTECH Releases Direct Email Offering Allowing Companies to Reach Their … – Packet Online - DivTECH Releases Direct Email Offering Allowing Companies to Reach Their …Packet OnlineThe new email marketing portal is focused on marketing to non opt-in email addresses, meaning users can create true direct email marketing campaigns similar in function to the direct …

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DivTECH Releases Direct Email Offering Allowing Companies to Reach Their … – Packet Online - DivTECH Releases Direct Email Offering Allowing Companies to Reach Their …Packet OnlineThe new email marketing portal is focused on marketing to non opt-in email addresses, meaning users can create true direct email marketing campaigns similar in function to the direct …

DivTECH Releases Direct Email Offering Allowing Companies to Reach Their … – Packet Online Read More »

Direct impact: As part of an integrated campaign, direct mail still drives … – Financial Post - Direct impact: As part of an integrated campaign, direct mail still drives …Financial PostEven in today's increasingly digitized world, the effectiveness of direct mail as a tactic cannot be dismissed. Although research predicts that marketers will continue to shift more …

Direct impact: As part of an integrated campaign, direct mail still drives … – Financial Post Read More »

Direct mail isn't dead: it's just reinventing itself – Thewisemarketer.com (subscription) - Direct mail isn't dead: it's just reinventing itselfThewisemarketer.com (subscription)Most marketing professionals will know that the print element of direct mail is reducing in volume; however what many don't yet know is how to utilise the latest print technologies in the …

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Postcard Mailings Streamlined with New Direct Marketing Automation Tool … – PR Newswire (press release) - Postcard Mailings Streamlined with New Direct Marketing Automation Tool …PR Newswire (press release)“SalesWave is breathing new life into direct mail with the latest marketing automation software for direct marketing,” said, Charles Frazier, founder and CEO of SalesWave, LLC. “I created …

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Study says direct mail still a key segment – Gazette.Net: Maryland Community News Online - Study says direct mail still a key segmentGazette.Net: Maryland Community News OnlineAs online marketing continues to grow, direct mail is still a substantial part of the marketing realm, according to a study released this month by the Direct Marketing Association. …

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Study says direct mail still a key segment – Gazette.Net: Maryland Community News Online - Study says direct mail still a key segmentGazette.Net: Maryland Community News OnlineAs online marketing continues to grow, direct mail is still a substantial part of the marketing realm, according to a study released this month by the Direct Marketing Association. …

Study says direct mail still a key segment – Gazette.Net: Maryland Community News Online Read More »

Small Business: Targeting mailers to save on postage – Newsday - Small Business: Targeting mailers to save on postageNewsday“It requires strategic planning,” says Peter Stein, president of the Direct Marketing Association of Long Island in Bohemia and director of business development for the New York region for Rees Associates, a Des …

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Study says direct mail still a key segment – Gazette.Net: Maryland Community News Online - Study says direct mail still a key segmentGazette.Net: Maryland Community News OnlineAs online marketing continues to grow, direct mail is still a substantial part of the marketing realm, according to a study released this week by the Direct Marketing Association. …

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Beyond Attribution: Battling For More Email Marketing Budget – MediaPost Communications - Beyond Attribution: Battling For More Email Marketing BudgetMediaPost CommunicationsMany attribution models are thought to under-count email marketing. Some companies, such as those with deep roots in catalog marketing, might even have an overt attribution bias toward direct mail. However, showing …

Beyond Attribution: Battling For More Email Marketing Budget – MediaPost Communications Read More »

News Byte: Infogroup Launches Two New Services – Direct Marketing News - Direct Marketing News News Byte: Infogroup Launches Two New ServicesDirect Marketing NewsThe iMarket360 platform integrates direct mail, email, social media, and mobile marketing campaigns and is targeted at verticals including insurance, financial services, healthcare, pharma, hospitality, technology, and franchises. Yes …

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Direct Marketing Association warns of consequences as Royal Mail workers vote … – The Drum - BBC News Direct Marketing Association warns of consequences as Royal Mail workers vote …The DrumConcerns have been raised by the Direct Marketing Association over service disruption in the run up to Christmas after a ballot of Royal Mail workers returned …

Direct Marketing Association warns of consequences as Royal Mail workers vote … – The Drum Read More »

Leading Fulfillment Company Advanced Product Solutions Responds to Study … – PR Web (press release) - Leading Fulfillment Company Advanced Product Solutions Responds to Study …PR Web (press release)APSFulfillment.com), one of the nation's leading cost-effective fulfillment and integrated direct mail marketing companies, is responding to a recent survey that shows direct mail is the most trustworthy …

Leading Fulfillment Company Advanced Product Solutions Responds to Study … – PR Web (press release) Read More »

Report: Data Sharing Propels $156B Marketing Data Industry – AdAge.com - Report: Data Sharing Propels $156B Marketing Data IndustryAdAge.com“Because it is much more expensive to reach someone by the mail than by email or display advertising, the [direct mail] channel would cease to be viable without data to steer away from …

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I Believe We Can Market on the Fly – Direct Marketing News - Direct Marketing News I Believe We Can Market on the FlyDirect Marketing NewsIn a real time not too far off from our own, Wilen New York CTO Greg Dean envisions a beautiful world—one in which marketers can simulate a campaign …

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Study: Digital Marketing Industry Worth $62 Billion – Wall Street Journal (blog) - MediaPost Communications Study: Digital Marketing Industry Worth $62 BillionWall Street Journal (blog)It examined both online and offline direct marketing. Traditional offline marketing, provided by direct mail companies, was about a $93.6 billion dollar industry in 2012, the study said. The …

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Boingnet announces version 2 of the Boingnet Marketing Platform – PR Newswire (press release) - Boingnet announces version 2 of the Boingnet Marketing PlatformPR Newswire (press release)Today's brands, agencies and SMBs are tired of huge marketing automation solutions that require vast investments of time, money, education and IT to operate. “Point Solutions” like email marketing …

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Feel-good bus video revs Link's marketing – The Wenatchee World Online - The Wenatchee World Online Feel-good bus video revs Link's marketingThe Wenatchee World OnlineThe three-minute video — titled “When I Ride the Bus” — is part of Link's ongoing test of direct-to-customer marketing that includes targeted mailings, email newsletters and social …

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North Carolina Agency Launches Boosted Marketing Program for Body Shops – BodyShop Business - North Carolina Agency Launches Boosted Marketing Program for Body ShopsBodyShop BusinessThe agency says Autoshop Mail takes direct mail to the next level by combining postcard mailings with an online marketing campaign, creating an easy user experience for the customer and …

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Marketing Agency Launches Boosted Marketing Program for Body Shops – BodyShop Business - Marketing Agency Launches Boosted Marketing Program for Body ShopsBodyShop BusinessAutoshop Solutions Inc., a North Carolina-based marketing agency, has announced the launch of its latest marketing tool for the automotive industry: Autoshop Mail. The agency says Autoshop Mail takes direct mail …

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Twenty percent of checking and savings direct mail in 2013 is from direct … – PR Newswire (press release) - Twenty percent of checking and savings direct mail in 2013 is from direct …PR Newswire (press release)Because of rapid technological advancements and new industry players, Mintel Comperemedia is tracking “alternative banks” entering the market. In the first 8 months of …

Twenty percent of checking and savings direct mail in 2013 is from direct … – PR Newswire (press release) Read More »

Sales360 and CartoonLink Form Strategic Partnership to Serve the Automotive … – PR Newswire (press release) - Sales360 and CartoonLink Form Strategic Partnership to Serve the Automotive …PR Newswire (press release)Sales360 is an Automotive Direct Marketing Agency which prints over 10 million direct mail pieces monthly for hundreds of dealers nationwide. The companies plan on bringing the …

Sales360 and CartoonLink Form Strategic Partnership to Serve the Automotive … – PR Newswire (press release) Read More »

Advanced Product Solutions, South Florida's Leading Fulfillment and Direct … – Virtual-Strategy Magazine (press release) - Advanced Product Solutions, South Florida's Leading Fulfillment and Direct …Virtual-Strategy Magazine (press release)Advanced. Advanced Product Solutions (https://www.APSFulfillment.com), one of the nation's leading cost-effective fulfillment and integrated direct mail marketing companies, is pleased to announce its top tips for developing a …

Advanced Product Solutions, South Florida's Leading Fulfillment and Direct … – Virtual-Strategy Magazine (press release) Read More »

DirectMail.com Offers the Consumer Retail Market New Data and Technology … – PR Web (press release) - DirectMail.com Offers the Consumer Retail Market New Data and Technology …PR Web (press release)DirectMail.com is committed to identifying and offering its consumer retail customers a comprehensive and unique suite of technology and data elements so they can market smarter and …

DirectMail.com Offers the Consumer Retail Market New Data and Technology … – PR Web (press release) Read More »

Post Office Offering Free Seminar on Direct Mail Marketing – Patch.com - Post Office Offering Free Seminar on Direct Mail MarketingPatch.comTo support the business community and bolster the local economy, postal officials are hosting a free Grow Your Business Day seminar on Thursday, October 10 at 11:30 a.m. at the Avenel Post …

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PRC is Closed, But Mailers Contend With Exigency Threat – Direct Marketing News - Direct Marketing News PRC is Closed, But Mailers Contend With Exigency ThreatDirect Marketing News“If the shutdown is temporary, we're assuming that the PRC will try to keep within the original deadline, and if they decide to move forward we'll be …

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DirectMail.com Expands Data Solutions and Assets in Response to Healthcare … – PR Web (press release) - DirectMail.com Expands Data Solutions and Assets in Response to Healthcare …PR Web (press release)Because relevant data remains the single best tool for identifying industry- and consumer-specific predictive elements, DirectMail.com offers specialized healthcare data inventory and toolset so marketers can make …

DirectMail.com Expands Data Solutions and Assets in Response to Healthcare … – PR Web (press release) Read More »

Powerful advertising with postcards – National Clothesline - Powerful advertising with postcardsNational ClotheslineThe 40/40/20 rule of direct–mail postcard marketing states that 40 percent of your success is in your mailing list, 40 percent is in your offer and the remaining 20 is everything else. Make sure you have …

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QuantumDigital, Inc. Reveals the Secrets of Real Estate Direct Marketing … – PR Web (press release) - QuantumDigital, Inc. Reveals the Secrets of Real Estate Direct Marketing …PR Web (press release)Austin, Texas-based QuantumDigital, Inc., a direct marketing company making targeted direct mail simple and fast, today announced that the company will be sharing key learnings for real …

QuantumDigital, Inc. Reveals the Secrets of Real Estate Direct Marketing … – PR Web (press release) Read More »

DMA: Direct mail 'matters' for marketers – ashdowngroup.com - DMA: Direct mail 'matters' for marketersashdowngroup.comIt also discovered that ten per cent more people visited a brand's website in response to direct mail when compared to email, whereas almost half of those surveyed admitted to retaining printed items. 17 per …

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Dentist Review: DirectMail2.0 (Direct Mail + Google Integration) – WorlDental.org - Dentist Review: DirectMail2.0 (Direct Mail + Google Integration)WorlDental.orgIn the wake of these tough economic times, and the looming future expense of Obamacare, small business owners are looking for ways to cut costs and make their current expenses (like marketing) more …

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Remarketing For Search: Approaching The Promise Of Digital Marketing – Marketing Land - Remarketing For Search: Approaching The Promise Of Digital MarketingMarketing LandLists have been at the core of direct response marketing since direct mail and catalogs were invented and, more recently, for the purposes of remarketing based on consumer behavior. The latest …

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Budgeting For Email Marketing: How To Invest In The “Killer App” – Marketing Land - Budgeting For Email Marketing: How To Invest In The “Killer App”Marketing LandThe only question asked that comes even close to this is, “How can we get more email addresses?” This is often followed (unfortunately) by, “Can we buy a list?” …

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Harbor Island Development Corp. Announces Favorable Consumer Response … – 4-traders (press release) - Harbor Island Development Corp. Announces Favorable Consumer Response …4-traders (press release)The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. For more information, visit: www.harborislanddevelopment.com. Forward Looking Statements. …

Harbor Island Development Corp. Announces Favorable Consumer Response … – 4-traders (press release) Read More »

The Standard Group Wins Two National Awards for Its Clever, Strategic Holiday … – PR Web (press release) - The Standard Group Wins Two National Awards for Its Clever, Strategic Holiday …PR Web (press release)Competing against hundreds of entries from printing and graphic firms, The Standard Group earned Gold Awards in the Direct Mail Marketing and the Cross-Channel & …

The Standard Group Wins Two National Awards for Its Clever, Strategic Holiday … – PR Web (press release) Read More »

Progressive Dental Marketing Officially Offers a New Business Concept Called … – PR Web (press release) - PR Web (press release) Progressive Dental Marketing Officially Offers a New Business Concept Called …PR Web (press release)With PDM, they can have all marketing avenues at their fingertips including staff training and consulting, tracking results, TV, radio, direct mail, and …

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New Advances in Digital Print Translate into New Advantages for Multichannel … – 1to1 Media - New Advances in Digital Print Translate into New Advantages for Multichannel …1to1 MediaEffective marketing is about relevancy and one-to-one communications within an integrated, data-driven, multichannel environment. How does direct mail fit here? Digital channels are now the norm for communicating …

New Advances in Digital Print Translate into New Advantages for Multichannel … – 1to1 Media Read More »

Car Biz Today Interviews Force Marketing's Heather Fitzpatrick – Midland Daily News - Car Biz Today Interviews Force Marketing's Heather FitzpatrickMidland Daily NewsData-driven digital and email marketing strategies are some of the core services offered by the specialists at Force Marketing, in addition to direct mail marketing. Force Marketing will have booth 709 …

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Exigent Postal Rate Increase Expected Next Week – Direct Marketing News - Exigent Postal Rate Increase Expected Next WeekDirect Marketing NewsThat's the dire warning from direct mail industry officials following hearings held by the Senate on the Postal Reform Act (PRA) yesterday. “It was pretty obvious after listening to the Postmaster General …

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To Be or Not to Be a Monopoly – Direct Marketing News - To Be or Not to Be a MonopolyDirect Marketing NewsThere is still a strong monopoly when it comes to letter mail and market products that the Postal service has a dominant position in. if you're a nonprofit and you want …

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What to be Aware of When Marketing in Multiple States – National Mortgage Professional Magazine - What to be Aware of When Marketing in Multiple StatesNational Mortgage Professional MagazineIn our daily operations, banks and lenders will expand into new states with their direct mail marketing efforts after finding success in their local markets. In addition, we …

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Should You Go Paperless? – Business 2 Community - Should You Go Paperless?Business 2 CommunityAn average response rate for a direct mail piece is 1-3% . Compare this to a 20% open rate on email, with an average click through rate of maybe 10% (see citation). Well, it's easy …

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Advanced Product Solutions, South Florida's Leading Fulfillment and Direct … – PR Web (press release) - Advanced Product Solutions, South Florida's Leading Fulfillment and Direct …PR Web (press release)APSFulfillment.com), one of the nation's leading cost-effective fulfillment and integrated direct mail marketing companies, is releasing its expert opinion on data that show consumers are more likely to …

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Direct Marketers: Target What your Customers Want, Not What's “Hot” – Business 2 Community - Direct Marketers: Target What your Customers Want, Not What's “Hot”Business 2 CommunityToday's direct marketers seem to be missing the most important mark for a successful campaign: ROI. While social and mobile messaging might be hot topics, email is still the …

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Precision Dialogue Installs Xeikon 8500 to Produce Direct Mail Pieces – Printing Impressions (press release) - Precision Dialogue Installs Xeikon 8500 to Produce Direct Mail PiecesPrinting Impressions (press release)Michael V. Ring, president of Xeikon America, also added: “In today's information-cluttered world where consumers are bombarded with hundreds of marketing messages, personalized full-color direct mail pieces should …

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Marek Group acquires Milwaukee direct marketing firm Publisher's Diversified – The Business Journal of Milwaukee - Marek Group acquires Milwaukee direct marketing firm Publisher's DiversifiedThe Business Journal of MilwaukeeThe Marek Group has acquired Milwaukee direct marketing company Publisher's Diversified Mail Service for an undisclosed sum, according to a Friday press release. Waukesha-based Marek is a channel …

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Sarah Kicinski – iMedia Connection - Sarah KicinskiiMedia ConnectionSarah Kicinski is the Chief Marketing Office of direct mail marketing firm, PostcardMania. In the 9 years since she started, Sarah has worked her way through several high-level positions and closely overseen PostcardMania's transformation from a … Read …

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Direct Mail Advertising in the US Industry Market Research Report from … – PR Web (press release) - Direct Mail Advertising in the US Industry Market Research Report from …PR Web (press release)Direct mail advertisers distribute marketing materials, such as coupons, flyers or samples by mail through the US Postal Service (USPS) and less often through other commercial …

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email marketing – BusinessNewsDaily - BusinessNewsDaily email marketingBusinessNewsDailyHowever, where the impact of direct marketing impact can be difficult to track, email marketing gives businesses the chance to see exactly who is opening their mail and who is actually using and reading what's sent out. As …

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Tier 3 Marketing Services Launches Direct Marketing Blog Offering Pro … – SBWire (press release) - Tier 3 Marketing Services Launches Direct Marketing Blog Offering Pro …SBWire (press release)Many speciality topics are covered as well, including direct mail marketing, which is a unique strength of Tier 3 thanks to their unique approach of creating hand-written envelopes …

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Direct Mail: It's Not Dead! – Business 2 Community - Direct Mail: It's Not Dead!Business 2 CommunityIf you think that direct mail is dead, then I'm afraid my friend, you are wrong. TV hasn't killed our love of a good book, neither has the Kindle killed bookshops – yet, and …

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Direct marketing via email to consumers requires 'extremely clear and specific … – Out-Law.com - Direct marketing via email to consumers requires 'extremely clear and specific …Out-Law.comOrganisations need to obtain “extremely clear and specific” consent from individuals in order to conduct direct marketing via email to them or through any other form of electronic marketing …

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L & D Mail Masters Installs Pitney Bowes Mailstream Productivity Series … – Fort Mills Times - L & D Mail Masters Installs Pitney Bowes Mailstream Productivity Series …Fort Mills TimesFounded in 1986, L & D Mail Masters has grown from a home-based small business into a full-service direct marketing firm that offers creative design, high-quality print, …

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Making connections: how Kimberly-Clark embraced social media marketing – The Guardian - The Guardian Making connections: how Kimberly-Clark embraced social media marketingThe Guardian“Trying to tie all their email marketing and all their direct mail databases into their social media marketing is the next big challenge – closing the loop between all those …

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The #1 Email Marketing Lesson from the DMA 2013 Compliance Report – Business 2 Community - The #1 Email Marketing Lesson from the DMA 2013 Compliance ReportBusiness 2 CommunityThe #1 Email Marketing Lesson from the DMA 2013 Compliance Report image DMA report1 The Direct Marketing Association's mission is to advance and protect responsible data-driven marketing, which …

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Direct Mailing Company Baker Goodchild Support Privatisation of Royal Mail – PR Web (press release) - Direct Mailing Company Baker Goodchild Support Privatisation of Royal MailPR Web (press release)Birmingham based direct mailing company Baker Goodchild is supporting the privatisation of Royal Mail on the basis it will lead to a more competitive market place, ultimately ending …

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Maileva's hybrid mail boosts law firm's direct-marketing campaign – EUbusiness (press release) - Maileva's hybrid mail boosts law firm's direct–marketing campaignEUbusiness (press release)Custom Wills Ltd's testimonial shows how Maileva's novel solution can boost an SME's business: the legal-services firm based in England revamped its entire marketing strategy thanks to Maileva's assistance. Maileva offers …

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4 Old Fashioned Ways of Marketing that Aren't Dead – Yet – Small Business Trends - Small Business Trends 4 Old Fashioned Ways of Marketing that Aren't Dead – YetSmall Business TrendsOn average, the response rate of direct mail campaigns hovers around 4.4 percent. While the cost per lead is generally the same or comparable to …

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Sales Of Public Data To Marketers Can Mean Big $$ For Governments – - Sales Of Public Data To Marketers Can Mean Big $$ For GovernmentsThe Direct Marketing Association has blocked every state effort to create a mandatory “do not mail” registry similar to a do not call list. However, the same group offers …

Sales Of Public Data To Marketers Can Mean Big $$ For Governments – Read More »

Data mining personalizes direct mail – Automotive News - Data mining personalizes direct mailAutomotive NewsLOS ANGELES — Big data is turbocharging the old-fashioned business of direct–mail marketing, giving dealers the ability to pinpoint prospective customers and tailor their appeals right down to the desired monthly payment. It's a departure …

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Mudlick Mail Appoints Darice Norton Marketing Director – PR Web (press release) - Mudlick Mail Appoints Darice Norton Marketing DirectorPR Web (press release)Direct mail provider Mudlick Mail has appointed Darice Norton as its first marketing director. A marketing leader adept at building business in new markets, Norton will help Mudlick Mail expand into …

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Direct Mail Market Trends – What They Think - Direct Mail Market TrendsWhat They ThinkWithin the last few years we have seen the introduction of two high-speed inkjet technologies aimed at the direct mail space. One is the new high-speed color inkjet presses and the other is high-speed color …

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In Tough Economic Times: Market Smarter, Not Harder – Huffington Post - In Tough Economic Times: Market Smarter, Not HarderHuffington PostPerhaps one of the greatest benefits of multi-channel marketing is that it provides great customer relationship-building opportunities. Direct mail and email allow you to stay in front of your customers while letting …

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DirectMail.com Hires Two New Directors to Support Growth and Expansion – San Francisco Chronicle (press release) - San Francisco Chronicle (press release) DirectMail.com Hires Two New Directors to Support Growth and ExpansionSan Francisco Chronicle (press release)DirectMail.com™ (https://www.DirectMail.com), a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, is proud to announce two new additions …

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EDDM (Every Door Direct Mail) Offers Houston area Restaurants an Affordable … – The Herald | HeraldOnline.com - EDDM (Every Door Direct Mail) Offers Houston area Restaurants an Affordable …The Herald | HeraldOnline.comWhile not a new marketing program from USPS, Every Door Direct Mail has never been fully utilized by restaurants, cafes, chain locations, and family-owned restaurants that …

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EDDM (Every Door Direct Mail) Offers Houston area Restaurants an Affordable … – PR Newswire (press release) - EDDM (Every Door Direct Mail) Offers Houston area Restaurants an Affordable …PR Newswire (press release)While not a new marketing program from USPS, Every Door Direct Mail has never been fully utilized by restaurants, cafes, chain locations, and family-owned restaurants that …

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You Who Be Who's Who: Direct Mail Blues – Advertising Industry Newswire - Advertising Industry Newswire You Who Be Who's Who: Direct Mail BluesAdvertising Industry NewswireAdvertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! …

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QuantumDigital, Inc. Partners with TracyLocke in Support of the Marketing … – PR Web (press release) - QuantumDigital, Inc. Partners with TracyLocke in Support of the Marketing …PR Web (press release)Austin, Texas-based QuantumDigital, Inc., a direct marketing company making direct mail simple and fast, and the Dallas, Texas office of TracyLocke, an integrated marketing agency, today announced …

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Don Klumbach Joins Compu-Mail's Sales & Marketing Team – PR.com (press release) - Don Klumbach Joins Compu-Mail's Sales & Marketing TeamPR.com (press release)Don Klumbach recently joined Compu-Mail Direct Marketing as Vice President National Sales. Klumbach will take a leading role in driving new business development and market expansion for the company's growing production …

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5 Tips from the DMA/Neopost Effective Guide to Direct Mail Campaigns – Direct Marketing News - Direct Marketing News 5 Tips from the DMA/Neopost Effective Guide to Direct Mail CampaignsDirect Marketing NewsTell your coworkers – Customer-facing employees will need to know about the mailing campaign, so be sure to brief them. Make sure any digital assets …

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Direct Marketing Manager – Third Sector - Direct Marketing ManagerThird SectorWe are looking for someone with strong direct marketing experience, with a focus of volume donor acquisition, experience of offline marketing techniques in press, outdoor, direct mail and telephone, knowledge of digital marketing techniques such as …and …

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Don Klumbach Joins Compu-Mail's Sales & Marketing Team – What They Think - Don Klumbach Joins Compu-Mail's Sales & Marketing TeamWhat They ThinkKlumbach brings more than 15 years of experience in print and direct marketing to his new role, most recently as CEO of BCD Direct Mail and Marketing Services, a Delaware based …

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Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem – Business 2 Community - Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing TandemBusiness 2 CommunityQR codes didn't single-handedly save direct mail campaigns, and they certainly won't singlehandedly save yours. You're going to need more than just a strip of barcode …

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IWCO Direct Awarded G7(r) Master Qualification from IDEAlliance(r) – San Francisco Chronicle (press release) - IWCO Direct Awarded G7(r) Master Qualification from IDEAlliance(r)San Francisco Chronicle (press release)IWCO Direct (iwco.com) is one of the nation's largest providers of direct marketing solutions. Earning customers' trust by collaborating with North American marketers for more than 40 years, the …

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The Evolving Role of the Direct Marketing Manager – Business 2 Community - Business 2 Community The Evolving Role of the Direct Marketing ManagerBusiness 2 CommunityBased on the sample, today's direct marketer needs to not only have expertise of various channels, including email, direct mail, mobile, and social, but other marketing skills as …

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MSP Integrates Wide-Format Inkjet Workflows into Production Operations – Printing Impressions (press release) - MSP Integrates Wide-Format Inkjet Workflows into Production OperationsPrinting Impressions (press release)MSP is a full-service direct mail marketing company, offering printing, mailing, database development and management, along with tracking and reporting. From its inception in 1953, MSP has grown to become …

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Is it time to rebrand direct marketing? – Marketing Week - Is it time to rebrand direct marketing?Marketing WeekHerein lies the problem. If asked what direct marketing is, the majority of the British public would confidently answer direct mail or telemarketing. And with this recall comes, for many, negativity. Direct marketing …

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Has Direct Marketing Gone Indirect and Irrelevant? – Business 2 Community - Has Direct Marketing Gone Indirect and Irrelevant?Business 2 CommunityFor B2B lead generation, email marketing is the number 2 source of prospects (12% of leads generated), while telemarketing and direct mail each accounts for close to 10% of leads acquired by …

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Steal This Look: Using Social Security Benefits as a Marketing Front – Slate Magazine (blog) - Slate Magazine (blog) Steal This Look: Using Social Security Benefits as a Marketing FrontSlate Magazine (blog)Though admittedly, if I'd looked a bit closer at the envelope, the postmark should have tipped me off. PIC4. So what say you, Slate readers? …

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Understanding Your Direct Mail Campaign's Impact on Lead Gen and Revenue – Business 2 Community - Business 2 Community Understanding Your Direct Mail Campaign's Impact on Lead Gen and RevenueBusiness 2 CommunityCompanies employing direct mail campaigns often send out tens of thousands of mailers or more, resulting in what they hope is a high volume of …

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Epsilon To Create Omnichannel Marketing Database And Provide Email … – MarketWatch (press release) - Epsilon To Create Omnichannel Marketing Database And Provide Email …MarketWatch (press release)By integrating approximately 25 data sources across millions of fans around the globe in the marketing database, Epsilon will help the NFL build even more meaningful and relevant communications …

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Social Caffeine Launches Marketing Guide for Podcasters – San Francisco Chronicle (press release) - Social Caffeine Launches Marketing Guide for PodcastersSan Francisco Chronicle (press release)Taylor founded the agency in 2009 following an extensive and lucrative career in direct mail marketing. For the original version on PRWeb visit: https://www.prweb.com/releases/2013/8/prweb11006288.htm. Printable Version. Email This. Share on …

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Neopost Endorses DMA Survey on the Value of Direct Mail – MarketWatch (press release) - Neopost Endorses DMA Survey on the Value of Direct MailMarketWatch (press release)ROMFORD, UNITED KINGDOM, Aug 07, 2013 (Marketwired via COMTEX) — Neopost announces that a recent study published by the Direct Marketing Association (DMA), shows that Direct Mail still adds …

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Three questions to re-evaluate your marketing strategy – Globe and Mail - Three questions to re-evaluate your marketing strategyGlobe and MailIf you're like me, you're exhausted by boring marketing campaigns, up to your eyeballs in gimmick-laden slogans, and putting your direct mail straight in the paper shredder. I just received a car …

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Direct mail offers for credit cards on the rise – The Detroit News - Direct mail offers for credit cards on the riseThe Detroit NewsAfter dropping off in 2012 from exceptionally high levels in 2011, credit card direct mail solicitations headed higher again this year, up 22 percent through June compared with the same …

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Direct Mail Marketers Need to Boost Response Rates In Order to Compete, Find … – Watch List News (press release) - Direct Mail Marketers Need to Boost Response Rates In Order to Compete, Find …Watch List News (press release)Direct mail marketing still has a role to play, but people who use it need to ensure they have consistently high response rates, …

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Direct Mail Marketers Need to Boost Response Rates In Order to Compete, Find … – PR Web (press release) - Direct Mail Marketers Need to Boost Response Rates In Order to Compete, Find …PR Web (press release)Direct mail marketing can be the ideal complement to a good online strategy, and help marketers reach out to more audience members, Kenny Goodman …

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Direct Marketing Manager – International Development – Third Sector - Direct Marketing Manager – International DevelopmentThird SectorWe are looking for someone with strong direct marketing experience, with a focus of volume donor acquisition, experience of offline marketing techniques in press, outdoor, direct mail and telephone, knowledge of digital marketing techniques …

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Effective Marketing Allows Customers To Accept Your Message Voluntarily – Business 2 Community - Effective Marketing Allows Customers To Accept Your Message VoluntarilyBusiness 2 CommunityDirect mail marketing is very effective as long as your message is intended to provide information, or direct prospects to your website, and not all about selling. Drip email campaigns …

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Agents Seize Boom Market with Real Estate Door Hanger Printing – PR Web (press release) - Agents Seize Boom Market with Real Estate Door Hanger PrintingPR Web (press release)Real estate marketing specialist Ryan Stewman of HardcoreCloser.com explains: “If you know how to properly target the correct audience, direct mail can be a powerful medium that drives …

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Corporate & Health Marketing Manager – Publishers Lunch Deluxe (subscription) - Corporate & Health Marketing ManagerPublishers Lunch Deluxe (subscription)Support lead generation/direct marketing campaigns via email, social media, advertising, telemarketing and direct mail ? Organize conferences, events and summits. ? Contribute to sales collateral program (global). ? Engage in customer programs … …

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Gmail's New Inbox: Is It Screwing Up Your E-mail Marketing? – Inc.com - Inc.com Gmail's New Inbox: Is It Screwing Up Your E-mail Marketing?Inc.comOn Tuesday, Matt Grove of MailChimp, an email marketing service provider, posted an analysis of 6 weeks of statistics to the company blog. His conclusion? “A small but definite drop” …

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MiddleEastPostBox.com launches direct e-marketing campaign for Hilton Hotels – AME Info (press release) - MiddleEastPostBox.com launches direct e-marketing campaign for Hilton HotelsAME Info (press release)MiddleEastPostBox.com, the permission based email marketing portal, has launched a direct e-mail marketing campaign entitled, 'Save 25% in the Hilton Great Getaway Sale'. MiddleEastPostBox.com subscribers can choose to get discounts …

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Direct mail offers for credit cards on the rise – Kitsap Sun - Direct mail offers for credit cards on the riseKitsap SunAfter dropping off in 2012 from exceptionally high levels in 2011, credit card direct mail solicitations headed higher again this year, up 22 percent through June compared with the same time …

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Back to the Basics: Why Direct Mail Is Not Dead – Huffington Post - Back to the Basics: Why Direct Mail Is Not DeadHuffington PostFurthermore, Market Scan found that “the figure for available emails is around 20 percent of postal addresses, meaning that by avoiding direct mail you could be missing 80 percent of …

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Practice: 5 Latest Email Marketing Strategies – PR Newswire (press release) - Practice: 5 Latest Email Marketing StrategiesPR Newswire (press release)The following are five latest email marketing strategies summarized by the author, in hope of an inspiration for marketers when they carry out email marketing activities. 1. Interactive strategy: direct mail response, …

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Premier Advantage Marketing Expands Medicare Direct Mail Offerings – PR Web (press release) - Premier Advantage Marketing Expands Medicare Direct Mail OfferingsPR Web (press release)Premier Advantage Marketing is now able to provide stronger, more robust direct mail offerings thanks to a recent acquisition. South Shore Venture Enterprises, based in Florida, is making their deep …

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Internet Marketing Company ListGuy.com to Now Offer Direct Mail MLM Leads – PR Web (press release) - Internet Marketing Company ListGuy.com to Now Offer Direct Mail MLM LeadsPR Web (press release)ListGuy.com specializes in providing lead lists for businesses to further their direct mail, email, and telemarketing leads. They cater leads for all types of businesses and have …

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IWCO Direct Invests in Canon Solutions America's Oce Colorstream 3900 for … – MyPrintResource.com (press release) - IWCO Direct Invests in Canon Solutions America's Oce Colorstream 3900 for …MyPrintResource.com (press release)IWCO Direct, a leading provider of direct marketing solutions, has expanded its industry-leading direct mail personalization capabilities with the installation of an Océ ColorStream 3900 digital inkjet …

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Six Common Print Marketing Myths Debunked – MarketingProfs.com (subscription) - MarketingProfs.com (subscription) Six Common Print Marketing Myths DebunkedMarketingProfs.com (subscription)Think of it this way: On the Internet, there is an unlimited amount of content to distract the audience from your brand; meanwhile, with direct mail marketing, there is a smaller pool …

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USPS's Picture Perfect Branding for Mailers – Direct Marketing News - Direct Marketing News USPS's Picture Perfect Branding for MailersDirect Marketing NewsCommercial mailers may apply on the USPS website, send in their images, and once approved, begin attaching their image to their mailing items. Tom Foti, manager of direct mail and …

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Record-Breaking Registrations for Washington, DC Direct Marketer and Non … – PR Web (press release) - Record-Breaking Registrations for Washington, DC Direct Marketer and Non …PR Web (press release)A successful marketing campaign is a multi-channel campaign but the challenge is…how does one tell which channel is working? For example, when a direct mail piece is sent …

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Marketing a product to physicians? Think education and email – MedCity News - Marketing a product to physicians? Think education and emailMedCity NewsHere's some advice for companies trying to get new medical products in front of the eyes of physicians: Aim to educate them rather than trying to sell them, and do it …

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Outbound Marketing Done the Inbound Way – Business 2 Community - Business 2 Community Outbound Marketing Done the Inbound WayBusiness 2 CommunityAs long as you do your homework, i.e. market research to find the most likely demographics and buyer personas, both direct mail and advertising can be highly effective. The inbound …

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Ballantine's New Blog Post Highlights Interview with Lori Fletcher … – Newsday - Ballantine's New Blog Post Highlights Interview with Lori Fletcher …NewsdayMs. Fletcher has over 20 years of experience developing direct mail content for a variety of customers, and in the interview she provides advice for direct marketers looking for success in …

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Staying relevant through email marketing – SouthCoastToday.com - Staying relevant through email marketingSouthCoastToday.comUnmatched ROI : To generate the same responses that email yields, you'd have to spend 20 times as much money using traditional direct mail. (source: Forrester, Inc.). Even when you compare it to other Internet marketing …

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Sustainability Tips for Direct Marketers Discussed in New White Paper from … – The Herald | HeraldOnline.com - Sustainability Tips for Direct Marketers Discussed in New White Paper from …The Herald | HeraldOnline.comThe paper offers a look at the ways direct marketing organizations are redesigning internal operations and direct mail campaigns to be more environmentally sensitive. Some direct …

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The Sirius XM $50 Million Marketing Effort – Seeking Alpha - The Sirius XM $50 Million Marketing EffortSeeking AlphaTwo years ago I wrote an article about the Sirius XM Radio (SIRI) marketing efforts. It discussed the lack of advertising and direct mail pieces and how Sirius XM's marketing was largely based …

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IWCO Direct Expands PCI DSS Level 1 Compliance Certification – PR Newswire (press release) - IWCO Direct Expands PCI DSS Level 1 Compliance CertificationPR Newswire (press release)IWCO Direct (iwco.com) is one of the nation's largest providers of direct marketing solutions. Earning customers' trust by collaborating with North American marketers for more than 40 years, the …

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Pre-testing marketing message can improve direct mail campaigns – BtoB Magazine - Pre-testing marketing message can improve direct mail campaignsBtoB MagazineDespite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is …

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Direct Marketers and Non – Profit Fundraisers Face Same Challenges – American News Report - Direct Marketers and Non – Profit Fundraisers Face Same ChallengesAmerican News ReportDirect mail, DRTV, e-mail, telemarketing, special events, DR radio and more, are all very viable response-generating tools. The latest digital tools such as social media marketing, mobile marketing, web …

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making – Business 2 Community - Social Barrel 8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is MakingBusiness 2 Community8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making image small store Who says direct mail is dead? Many small …

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Renegade marketing group leads members to business success – Sun-Sentinel - Renegade marketing group leads members to business successSun-SentinelFellow members, about half of whom are budding business owners like James, helped her develop a direct mail marketing campaign. By adopting a tactic not typically used in her industry, James was able …

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New Fundraising Guidelines Issued by Direct-Marketing Group – Chronicle of Philanthropy (subscription) - New Fundraising Guidelines Issued by Direct–Marketing GroupChronicle of Philanthropy (subscription)The Direct Marketing Association Nonprofit Federation wants the principles, based on how “legitimate” groups conduct fundraising, to be instructive to all nonprofits employing contractors to raise funds through direct mail, phone …

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Mind the digital marketing gap – infographic – The Guardian (blog) - The Guardian (blog) Mind the digital marketing gap – infographicThe Guardian (blog)While consumers ranked email as the most important channel for both pre-purchase and post-purchase decisions (37% and 52% respectively), marketing budgets often remain skewed towards company websites or offline …

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Infogroup Nonprofit Solutions to Participate in the Direct Marketing … – GlobeNewswire (press release) - Infogroup Nonprofit Solutions to Participate in the Direct Marketing …GlobeNewswire (press release)The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing, which includes: mail, online, email, telephone, social networking and …

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Moving Beyond the (Strong)Mail – Direct Marketing News - Direct Marketing News Moving Beyond the (Strong)MailDirect Marketing News“We go across not just email, but mobile, social, web, and display and our name is StrongMail?” David Atlas,the company's SVP of marketing, asks rhetorically. “There's nothing wrong with StrongMail as a …

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Privitisation of Royal Mail will "undoubtedly benefit" business customers says … – The Drum - Marketing Week Privitisation of Royal Mail will “undoubtedly benefit” business customers says …The DrumIn a statement the chief of operations for the DMA said: “The success of the UK's multi-billion pound direct mail marketing sector depends on a strong and …

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The Postal Service Sells Your Info To Advertisers — Here's How To Stop Them – Business Insider - Business Insider The Postal Service Sells Your Info To Advertisers — Here's How To Stop ThemBusiness InsiderForget your email spam folder for a minute – if you're fighting a losing battle with junk snail mail, the United States Postal Service …

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Email Aptitude Adds Cart Abandonment Module to Direct Mail Automation … – Newsday - Email Aptitude Adds Cart Abandonment Module to Direct Mail Automation …NewsdayEmail Aptitude, a leading email strategy and marketing technology firm, announced today the addition of a Cart Recovery Direct module to their direct mail automation product, Outbox Logic™. This enhancement …

Email Aptitude Adds Cart Abandonment Module to Direct Mail Automation … – Newsday Read More »

LeadFerret Announces Release of Directory of Email Marketing Professionals – DigitalJournal.com - LeadFerret Announces Release of Directory of Email Marketing ProfessionalsDigitalJournal.com“Even companies with a tiny marketing budget can still cash in on email marketing, since it doesn't require the massive upfront cost that methods like direct mail marketing require, nor the time …

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Casey Gollan reveals the Science of Email Marketing: 10 Characteristics of … – PR Web (press release) - Casey Gollan reveals the Science of Email Marketing: 10 Characteristics of …PR Web (press release)In his tip sheet The Science of Email Marketing: 10 Characteristics of Successful Business Emails Gollan covers topics such as making an offer via email, sending …

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Library Channel Marketing Specialist, Latin America – Publishers Lunch Deluxe (subscription) - Library Channel Marketing Specialist, Latin AmericaPublishers Lunch Deluxe (subscription)Prepare the annual Channel Marketing Plan. – Manage conferences, trade show and speaking schedule. – Manage lead generation/direct marketing campaigns via email, advertising, telemarketing and direct mail. – Manage localized sales collateral …

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Direct Mail Marketing Vs. Email Marketing: What's Best for Your Small Business? – Business 2 Community - Business 2 Community Direct Mail Marketing Vs. Email Marketing: What's Best for Your Small Business?Business 2 CommunitySmall businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are …

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Action and Expedite Form Streamworks – Fort Mills Times - Action and Expedite Form StreamworksFort Mills TimesTwo of the region's most established direct mail and fulfillment providers, Action, Inc. and Expedite, today announced a joint venture to form Streamworks LLC. Poised to be one of the region's leading multi-channel direct …

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Market Leader Integrates Targeted Mailing Lists for More Effective Direct Mail … – Construction Digital - Market Leader Integrates Targeted Mailing Lists for More Effective Direct Mail …Construction DigitalKIRKLAND, WA–(Marketwired – July 1, 2013) – Market Leader ( NASDAQ : LEDR ), a leader in online marketing and technology solutions for real estate professionals, has made …

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Agency earns industry honor for direct mail – nwitimes.com - Agency earns industry honor for direct mailnwitimes.comVALPARAISO | The Barbauld Agency, a local advertising and marketing agency, earned a gold 2013 Hermes Creative Award for the direct mail piece entitled The Brand-Aid, which was used to attract new business. The …

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Market Leader introduces filtered mail marketing tool – Inman.com - Market Leader introduces filtered mail marketing toolInman.comMarking the latest addition to its customer relationship management (CRM) software, Market Leader has equipped its CRM tools with a feature that enables users to launch direct mail marketing campaigns that can target consumers …

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Adobe will pay $600 million for cross-channel marketing company Neolane – InternetRetailer.com - Adobe will pay $600 million for cross-channel marketing company NeolaneInternetRetailer.comThe acquisition will fill in Adobe's gap in understanding offline customer data, such as from stores, call centers and direct mail campaigns, allowing Adobe clients to use online data to influence …

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Adobe Continues Digital Marketing Spree with $600 Million Neolane Acquisition – Forbes - Economic Times Adobe Continues Digital Marketing Spree with $600 Million Neolane AcquisitionForbesThe acquisition of the 12-year-old company essentially catapults Adobe from providing strictly digital marketing services to broader marketing, even offline channels such as direct mail and call centers, John …

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Getting 'To the Point' with e-mail targeting – Seacoastonline.com - Getting 'To the Point' with e-mail targetingSeacoastonline.com“I sometimes think of myself as being in the matchmaking business by matching two people for a particular service of product,” said Mary Alice LaPoint, president and chief strategist of To the Point Marketing. …

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The Sales Whisperer® Says Direct Mail Marketers are Doing the Happy Dance … – Consumer Electronics Net - The Sales Whisperer® Says Direct Mail Marketers are Doing the Happy Dance …Consumer Electronics NetMulti-media, multi-touch, sequential marketing is the key to business growth today. That's why Wes Schaeffer is singing praises for the new direct–mail feature available to Infusionsoft …

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The Sales Whisperer® Says Direct Mail Marketers are Doing the Happy Dance … – PR Web (press release) - The Sales Whisperer® Says Direct Mail Marketers are Doing the Happy Dance …PR Web (press release)Entrepreneurs save time and money and increase their multi-touch, multi-step marketing automation capabilities with this new Infusionsoft direct mail marketing program. Share on Twitter Share …

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The Sales Whisperer® Says Direct Mail Marketers are Doing the Happy Dance … – DigitalJournal.com (press release) - The Sales Whisperer® Says Direct Mail Marketers are Doing the Happy Dance …DigitalJournal.com (press release)Multi-media, multi-touch, sequential marketing is the key to business growth today. That's why Wes Schaeffer is singing praises for the new direct–mail feature available to Infusionsoft …

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QuantumDigital Takes You Behind-the-Scenes with Latest Video – PR Web (press release) - QuantumDigital Takes You Behind-the-Scenes with Latest VideoPR Web (press release)QuantumDigital, Inc., a direct marketing company making direct mail simple and fast, today announced the release of a video tour of the company's corporate headquarters in Austin, Texas. The video is …

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Powers Marketing Group Offers Direct Mail Leads – WebWire (press release) - Powers Marketing Group Offers Direct Mail LeadsWebWire (press release)As a leading marketing and lead generating enterprise, Powers Marketing Group has already offered some of the industry's highest conversion rates in online marketing, but adding direct mail marketing strategies to our …

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Federal Bar Association Chooses Marketing General Incorporated To Manage … – Watch List News (press release) - Federal Bar Association Chooses Marketing General Incorporated To Manage …Watch List News (press release)Marketing General Incorporated (MGI) has been appointed manager for the direct mail list of the Federal Bar Association (FBA), effective June 1. The postal version is available …

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Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion … – Business 2 Community - Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion …Business 2 CommunityWhy Direct Mail Still Yields the Lowest Cost Per Lead and Highest Conversion Rate image direct These days, marketing is all about digital. We are emailing, blogging, …

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SMS Marketing Services, Inc. Wins 2013 Philadelphia Direct Marketing … – Watch List News (press release) - SMS Marketing Services, Inc. Wins 2013 Philadelphia Direct Marketing …Watch List News (press release)SMS Marketing Services, Inc. is named a winner in the 2013 Philadelphia Direct Marketing Association Benjamin Franklin Award for Direct Marketing Excellence competition in the Direct Mail …

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SMS Marketing Services, Inc. Wins 2013 Philadelphia Direct Marketing … – PR Web (press release) - SMS Marketing Services, Inc. Wins 2013 Philadelphia Direct Marketing …PR Web (press release)SMS Marketing Services, Inc. is named a winner in the 2013 Philadelphia Direct Marketing Association Benjamin Franklin Award for Direct Marketing Excellence competition in the Direct Mail – …

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Tier 3 Scottsdale Creates Mail Marketing Campaign for Eco-Friendly Solar … – SBWire (press release) - Tier 3 Scottsdale Creates Mail Marketing Campaign for Eco-Friendly Solar …SBWire (press release)Tier 3 Scottsdale offers direct mail marketing with a refreshing new twist that has revolutionized its efficacy- using handwritten mails to make potential customers feel they have been …

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California Direct Mail Agency's Innovative New “Synergy Consumer Connect … – PR Web (press release) - California Direct Mail Agency's Innovative New “Synergy Consumer Connect …PR Web (press release)Local and national marketers who have rejected direct mail as too expensive often react with disbelief when presented with “Synergy Consumer Connect™,” a new proprietary, turn-key program that …

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Postcards. Re-Invented. Plastic Postcard Gift Card Mailers. – RestaurantNews.com - RestaurantNews.com Postcards. Re-Invented. Plastic Postcard Gift Card Mailers.RestaurantNews.comMany marketers only focus on the up-front cost of the direct mail piece, but in this economy, Cost-Per-Sale and ROI is what matters the most. With high quality commercial print 30 mil plastic …

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Why Mobile Should Be a Top Priority for Direct Marketers – Business 2 Community - Why Mobile Should Be a Top Priority for Direct MarketersBusiness 2 CommunityWhen asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better, thanks to both the Internet and the sheer amount of …

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Premier Advantage Marketing to attend the 2013 Indiana Mortgage Bankers … – PR Web (press release) - Premier Advantage Marketing to attend the 2013 Indiana Mortgage Bankers …PR Web (press release)About Premier Advantage Marketing, Premier Advantage Marketing, a division of Budco, leads the way in managing and executing strategic direct marketing campaigns. With more than 30 years …

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Alexander's Academy: Effective Direct Mail Marketing with Kelly Thompson – PR Web (press release) - Alexander's Academy: Effective Direct Mail Marketing with Kelly ThompsonPR Web (press release)Utah businesses looking to boost sales and increase brand awareness are invited to attend this month's free Alexander's Academy workshop: Effective Direct Mail Marketing. The workshop includes lunch and …

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DirectMail.com Launches Client Marketing Summit for Enterprise-Level Accounts – Printing Impressions (press release) - DirectMail.com Launches Client Marketing Summit for Enterprise-Level AccountsPrinting Impressions (press release)PRINCE FREDERICK, MD—June 6, 2013—DirectMail.com, a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, today announced the launch of a new strategic marketing initiative designed to …

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Denver Businesses Tap Into the Power of Personalisation with DreamWise … – SBWire (press release) - Denver Businesses Tap Into the Power of Personalisation with DreamWise …SBWire (press release)According to Dreamwise Marketing at https://www.dreamwisemarketing.com, the key to successful Denver direct mail marketing is making it relevant to the people receiving it, to ensure the communications material …

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3 basics of successful direct-mail marketing – LifeHealthPro - 3 basics of successful direct–mail marketingLifeHealthProSocial media and web marketing may have their names in lights at present, with a lot of focus shifting to digital marketing. But that doesn't make it the best option for every audience. For example, …

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USADATA's Direct Marketing Mailing Lists Helps Swimming Pool Companies … – EON: Enhanced Online News (press release) - USADATA's Direct Marketing Mailing Lists Helps Swimming Pool Companies …EON: Enhanced Online News (press release)NEW YORK–(EON: Enhanced Online News)–Swimming pool builders and service companies are finding direct mail marketing to be a profitable channel for customer acquisition, and the company …

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Direct Mail Clinic: Bank Marketing Envelopes That Sell – The Financial Brand - Direct Mail Clinic: Bank Marketing Envelopes That SellThe Financial BrandFinancial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes. By Joe Swatek and Steve Bieber, ACTON Marketing. An envelope… Seems simple, …

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Ruf Strategic Solutions Receives AMBIT Award From Kansas City Direct … – Marketwire (press release) - Ruf Strategic Solutions Receives AMBIT Award From Kansas City Direct …Marketwire (press release)Ruf Strategic Solutions Receives AMBIT Award From Kansas City Direct Marketing Association for Direct Mail Campaign. OLATHE, KS–(Marketwired – Jun 4, 2013) – Kansas City's direct marketing elite …

Ruf Strategic Solutions Receives AMBIT Award From Kansas City Direct … – Marketwire (press release) Read More »

Email Aptitude Introduces Surgical Direct Mail Automation for Multichannel … – Watch List News (press release) - Email Aptitude Introduces Surgical Direct Mail Automation for Multichannel …Watch List News (press release)Email Aptitude, a leading email strategy and marketing technology firm, announced today the release of Outbox Logic™. This functionality enables retailers to create automated direct mail triggers …

Email Aptitude Introduces Surgical Direct Mail Automation for Multichannel … – Watch List News (press release) Read More »

How To Repurpose Your Infographics To Get Secondary Marketing Value … – Search Engine Journal - Search Engine Journal How To Repurpose Your Infographics To Get Secondary Marketing Value …Search Engine JournalWe are running a holistic marketing campaign in which SEO is only on part of the marketing effort. By repurposing this infographic we are able …

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Increasing And Developing Promotional Techniques Through Email Marketing … – Business 2 Community - Increasing And Developing Promotional Techniques Through Email Marketing …Business 2 CommunityThe online services are compatible with internal database with direct mail information; these tools make online marketing very easy. These companies provide consultations regarding in the development of the content …

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Make These Changes to Help Digital Marketing Fulfill Its Potential – blogs.hbr.org (blog) - Make These Changes to Help Digital Marketing Fulfill Its Potentialblogs.hbr.org (blog)Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 to 1.4% …

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Powers Marketing Group Offers Top Notch Direct Mail Leads for Clients – WebWire (press release) - Powers Marketing Group Offers Top Notch Direct Mail Leads for ClientsWebWire (press release)Powers Marketing Group, one of the nation's top lead generation companies, is offering direct mail leads for clients across all industries. The company's executive team combines years of …

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100 best sales & marketing ideas: 9 reasons direct mail still works – LifeHealthPro - LifeHealthPro 100 best sales & marketing ideas: 9 reasons direct mail still worksLifeHealthProI offer three mailings to the same prospect. The first one on Monday, the second on the following Friday and the last one on the following Tuesday. By …

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Small Business Corner: Ray Print & Mail works with customers for custom … – The Jackson Citizen Patriot – MLive.com - Small Business Corner: Ray Print & Mail works with customers for custom …The Jackson Citizen Patriot – MLive.comM.E.: (We do) marketing and advertising publications as well as direct mail which would entail list procurement or development. We also do list …

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Mudlick Mail Celebrates Best Sales Month in Company History in April – PR Web (press release) - Mudlick Mail Celebrates Best Sales Month in Company History in AprilPR Web (press release)“Reaching this milestone shows that we've firmly established ourselves in the direct marketing industry as a company that offers comprehensive, user-friendly direct mail campaigns that produce real …

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The Pitch: Advertising + marketing news – RichmondBizSense - The Pitch: Advertising + marketing newsRichmondBizSenseND&P won two Capital Awards of excellence for outstanding public relations programs in the direct mail and marketing consumer products categories. Both were for client AnMed Health to promote its cardiac program. The firm also …

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Make sure affinity cards work for your organization – Kansas City Star - Make sure affinity cards work for your organizationKansas City StarTraditionally, issuers have controlled the marketing message, using direct mail as their main, and sometimes only, tool to spread the word about the affinity program. With social media, the toolkit has …

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NO HIDING PLACE: A Plan To Assess Your Personality From Your Tweets – Business Insider - Business Insider NO HIDING PLACE: A Plan To Assess Your Personality From Your TweetsBusiness InsiderIN AMERICA alone, people spent $170 billion on “direct marketing“–junk mail of both the physical and electronic varieties–last year. Yet of those who received unsolicited adverts …

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Yahoo: Still searching for profits on the Internet (Fortune, 1996) – CNN (blog) - Yahoo: Still searching for profits on the Internet (Fortune, 1996)CNN (blog)But showing results in cyberspace is more difficult than promised by promoters of Net advertising, who hyped the Net as the ultimate medium for one-to-one marketing, or digital direct mail. …

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How Omnichannel Integration Solves Business Issues – 1to1 Media - How Omnichannel Integration Solves Business Issues1to1 MediaFor example, email with an ESP, direct response with a direct marketing agency, display with a digital agency, and DRTV with mass media agency, to mention a few. The internal management of different service …

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Top Adoption Trends of Omnichannel Marketing – RIS News (blog) - Top Adoption Trends of Omnichannel MarketingRIS News (blog)Research found that the majority of firms currently utilize multiple marketing channels to reach customers. The most important of these are the company website, direct sales, e-mail marketing and social media. In the …

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Search and Social and Content – Oh My! – Business 2 Community - Business 2 Community Search and Social and Content – Oh My!Business 2 CommunityYour content marketing mix can include direct mail, television advertising, sponsorships, live events and much more; all kinds of different things work for different kinds of companies. But …

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New Statistics Highlight the Power of Social Media Marketing – Business 2 Community - Business 2 Community New Statistics Highlight the Power of Social Media MarketingBusiness 2 Community3. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC. 4. Social lead conversion rates are 13% higher than the …

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The Direct Marketing Competitive Edge: How to Establish & Keep It – Business 2 Community - Business 2 Community The Direct Marketing Competitive Edge: How to Establish & Keep ItBusiness 2 CommunityAccording to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013, the …

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Marketing Manager – Direct Mail/Direct Marketing/Cross Media – printweek.com - Marketing Manager – Direct Mail/Direct Marketing/Cross Mediaprintweek.comOur client is at the cutting edge of Cross Media Communications delivering innovative and award winning multi-channel marketing solutions to major household brand names. Their continued growth is based on continued investment in technology …

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Has Social Marketing Completely Replaced Traditional? – Huffington Post - Has Social Marketing Completely Replaced Traditional?Huffington PostIf you were to talk to several social marketing agencies today, the standard meme of their pitches would be that traditional marketing – i.e., print ads, radio and TV commercials, direct mail, point-of-purchase, PR …

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A Novel Approach To Direct Mail: Lifestyle-based Analytics – MediaPost Communications - A Novel Approach To Direct Mail: Lifestyle-based AnalyticsMediaPost CommunicationsDespite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It can be highly informative, easy to track, …

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DNA Response, Inc. Signs Sales Representation Agreement with Duggan … – Seattle Post Intelligencer - DNA Response, Inc. Signs Sales Representation Agreement with Duggan …Seattle Post IntelligencerThe relationship with Duggan & Brown gives DNA clients the ability to also sell their products through tradition channels such as direct mail (Publisher's Clearing House, etc.); direct mail …

DNA Response, Inc. Signs Sales Representation Agreement with Duggan … – Seattle Post Intelligencer Read More »

DNA Response, Inc. Signs Sales Representation Agreement with Duggan … – PR Web (press release) - DNA Response, Inc. Signs Sales Representation Agreement with Duggan …PR Web (press release)The relationship with Duggan & Brown gives DNA clients the ability to also sell their products through tradition channels such as direct mail (Publisher's Clearing House, etc.); direct …

DNA Response, Inc. Signs Sales Representation Agreement with Duggan … – PR Web (press release) Read More »

Cold calling via e-mail — yuk! – Business First of Louisville (blog) - Cold calling via e-mail — yuk!Business First of Louisville (blog)I have a feeling that somebody somewhere is out making money with a marketing seminar in which participants are urged to send messages to every direct e-mail name they can find. …

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Tier 3 Scottsdale Launches Providing Direct Mail Marketing Solutions in Arizona – SBWire (press release) - Tier 3 Scottsdale Launches Providing Direct Mail Marketing Solutions in ArizonaSBWire (press release)Scottsdale, AZ — (SBWIRE) — 05/17/2013 — Direct mail marketing has been one of the most tried and tested methods of reaching potential business clients for many years, …

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SG360° Delivers Direct Marketing Solutions with the Océ ColorStream 3700 – What They Think - SG360° Delivers Direct Marketing Solutions with the Océ ColorStream 3700What They ThinkMelville, NY – Canon Solutions America, Inc. (CSA), a wholly owned subsidiary of Canon U.S.A., today announced that SG360°, a recognized national leader in the printing and producing of …

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Push, pull marketing needed for marketing success – Nashville Ledger newspaper - Nashville Ledger newspaper Push, pull marketing needed for marketing successNashville Ledger newspaperPush marketing is essentially traditional outbound advertising, in which you are “pushing” your message out to the marketplace. Mass media, direct sales, trade shows, email marketing and direct marketing …

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SG360° Delivers Direct Marketing Solutions with the Océ ColorStream 3700 from … – PR Web (press release) - PR Web (press release) SG360° Delivers Direct Marketing Solutions with the Océ ColorStream 3700 from …PR Web (press release)SG360°, a leading direct mail marketing provider based in Chicago, has positioned itself for future growth with the acquisition of a new …

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Business Development Manager – Direct Mail / Marketing / Data – printweek.com - Business Development Manager – Direct Mail / Marketing / Dataprintweek.comHighly regarded Direct Mail/Marketing Solutions Services provider seek to enhance their senior Sales team with the appointment of a talented & multi skilled individual with senior level experience across Business & …

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Employ Both Push and Pull Marketing – Memphis Daily News - Employ Both Push and Pull MarketingMemphis Daily NewsPush marketing is essentially traditional outbound advertising, in which you are “pushing” your message out to the marketplace. Mass media, direct sales, trade shows, email marketing and direct marketing are included in this …

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Graham Cooper – Managing Director of ONEPOST – North Somerset Business Leader - North Somerset Business Leader Graham Cooper – Managing Director of ONEPOSTNorth Somerset Business LeaderIn the early 90s I was a founder board member of the Direct Marketing Association and have represented the direct mail and postal industry in front of …

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What's ahead for the cards you carry? – MSN Money - MSN Money What's ahead for the cards you carry?MSN MoneyMatthew Massaua, senior director US Card for Barclaycard, made the point that credit card marketing is changing to meet the times. According to Massaua, social media marketing of credit cards is …

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Bucks & Montgomery County business achievers template, May 13 – phillyBurbs.com - Bucks & Montgomery County business achievers template, May 13phillyBurbs.comMost recently, he owned WMH Consulting, a direct response marketing service consultancy providing marketing, production, print, direct mail and business operations expertise to companies Digital Dog Direct is headquartered in Ewing, N.J., …

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Ad Spending On Obamacare May Make Don Draper Blush – Forbes - Ad Spending On Obamacare May Make Don Draper BlushForbesThe Obama administration says states may use federal grants for marketing activities that include “production and distribution of brochures, direct mail, print ads, social media, and digital/online ads, and TV and radio …

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Craig Simpson's Million-Dollar Direct Mail System Receives Rare And Raving … – Watch List News (press release) - Craig Simpson's Million-Dollar Direct Mail System Receives Rare And Raving …Watch List News (press release)Craig Simpson's Million-Dollar Direct Mail System Receives Rare And Raving Endorsement from Dan Kennedy, Direct Mail and Marketing Legend. As a renowned marketing consultant and coach …

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USPS Makes Innovative Changes – Multichannel Merchant - USPS Makes Innovative ChangesMultichannel MerchantLast year, Manabe said, 95% of marketing for the USPS was through television ads. This was missing the direct mail, she said. This year, they are finding creative ways to market themselves. Now the USPS markets …

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Seasoned Direct Marketer, Wayne Heimbach, Joins Digital Dog Direct as … – PR Web (press release) - PR Web (press release) Seasoned Direct Marketer, Wayne Heimbach, Joins Digital Dog Direct as …PR Web (press release)Leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, email messaging, and online marketing announced that Wayne Heimbach …

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Nest Realty wins big in local marketing competition – The Daily Progress - Nest Realty wins big in local marketing competitionThe Daily ProgressSNL Financial won the direct marketing category for its direct mail campaign “A new Dimension in Investor Relations.” » Convoy LLC won two EMMAs: One in the print-collateral category for graphic …

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VinSolutions™ announces acquisition of Haystak Digital Marketing – PR Newswire (press release) - VinSolutions™ announces acquisition of Haystak Digital MarketingPR Newswire (press release)… desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management and targeted marketing with email, text, direct mail and telemarketing …

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Print Delivers Your Message – The Valley Business Journal - Print Delivers Your MessageThe Valley Business JournalA Direct Marketing Association study showed that direct mail advertising gives businesses an average of 13 to 1 on their investment. That's huge! Print advertising drives both new and repeat business. Studies from the …

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Three Powerful Ways to Measure the Impact of Your Email Marketing – MarketingProfs.com (subscription) - MarketingProfs.com (subscription) Three Powerful Ways to Measure the Impact of Your Email MarketingMarketingProfs.com (subscription)Or, it could be measured in the cost savings and efficiency gains of email vs. more expensive marketing channels such as traditional direct mail. So, understanding the …

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Multichannel marketing with direct sales provides the greatest impact – Modern Distribution Management - Multichannel marketing with direct sales provides the greatest impactModern Distribution ManagementFor many people, direct marketing conjures an image of junk mail that goes right into the garbage. Indeed, we have had a number of discussions with distributors whose perspective on …

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The forecast for flipping – Boston Globe - The forecast for flippingBoston GlobeAnd they do direct–mail marketing. Testa might target a town he's interested in, or maybe a whole county. And then there are the bird dogs, as Seymour calls them. “Your eyes and ears in the community …

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Craig Simpson's Million-Dollar Direct Mail System Receives Rare And Raving … – Virtual-Strategy Magazine (press release) - Craig Simpson's Million-Dollar Direct Mail System Receives Rare And Raving …Virtual-Strategy Magazine (press release)Craig Simpson, Founder of Simpson Direct and the Million-Dollar Direct Mail System recently received a rare raving endorsement from Dan Kennedy, the nation's leading direct mail and …

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Finalists named for Rochester marketing awards – Rochester Business Journal - Finalists named for Rochester marketing awardsRochester Business JournalThe list of categories includes business-to-business communications, integrated marketing, special event, blog, direct mail and social media. Finalists in the campaign categories for the Pinnacle Awards and the Marketer of the Year Award …

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Voyages to Antiquity Appoints New Marketing and Sales Managers – Travel Agent - Voyages to Antiquity Appoints New Marketing and Sales ManagersTravel AgentIn the marketing manager position DeLillo manages a variety of marketing responsibilities include travel trade and consumer advertising, the management of Odyssey Club, VTA's past guest program, the company's direct mail …

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Use Mobile Marketing to Fill Your Cart – Business 2 Community - Use Mobile Marketing to Fill Your CartBusiness 2 CommunityMobile marketing is a cost efficient, personalized addition to traditional marketing, such as print media, email, free standing insert (FSI), and direct mail marketing campaigns. Mobile's most notable impact is on coupons, …

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PIP Printing of Burlington expands into H.P./Greensboro – The Business Journal of the Greater Triad Area - PIP Printing of Burlington expands into H.P./GreensboroThe Business Journal of the Greater Triad AreaThe new business entity will be known as PIP Printing and Marketing Services of the Triad and will offer expanded services including digital print, signage, marketing consultation, …

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Marketing Leader's New Division Fuels Tire Retailer's Sharp Sales Growth – PR Web (press release) - Marketing Leader's New Division Fuels Tire Retailer's Sharp Sales GrowthPR Web (press release)In 2012, the March Madness marketing campaign relied on direct mass mailing, with more than a quarter-million pieces touting discounts and in-store specials. In 2013, with an identical …

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Medical Marketing Service Inc. Conducts their Annual Physician Survey Series … – PR Web (press release) - Medical Marketing Service Inc. Conducts their Annual Physician Survey Series …PR Web (press release)Medical Marketing Service Inc. (MMS) believes that the key to successful medical direct marketing is listening to physicians, not only by analyzing results of client direct mail …

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Forza Direct Marketing Shortlisted for 2 An Post Marketing Awards – EIN News (press release) - Forza Direct Marketing Shortlisted for 2 An Post Marketing AwardsEIN News (press release)Core competencies include direct mail, direct email, web development, branding, online marketing, design for print and exhibition marketing. Forza is a full-service marketing agency with a wide range …

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An Enticing Invite From MGM Resorts – Printing Impressions (press release) - An Enticing Invite From MGM ResortsPrinting Impressions (press release)The following entry submitted by Earthcolor Inc., titled “MGM Resorts (International)” for the Golden Lion Baccarat Invitational, was entered into the Direct Mail Gold Ink category. This marketing piece goes beyond just …

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Top tips for spotting direct mail scams – ITV News - Top tips for spotting direct mail scamsITV NewsIf you buy a product online, you will usually be asked if you want to receive direct mail or marketing emails from the company – make sure you tick or untick the right …

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Tier3 Marketing Solutions Move Direct Mail Campaigns In House For Better … – Press Release Centre (press release) - Tier3 Marketing Solutions Move Direct Mail Campaigns In House For Better …Press Release Centre (press release)Mail marketing can be a delicate challenge to navigate successfully, with the vast majority of direct mail marketing being thrown in the trash by recipients …

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Innovative Raleigh Creative Services Agency Shares Direct Marketing Best … – NCTechNews (press release) - Innovative Raleigh Creative Services Agency Shares Direct Marketing Best …NCTechNews (press release)“Direct mail is once again becoming an important facet of client marketing that helps create a brand that resonates with prospects and customers, and drives sales in a controllable …

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AXIAL360 Expands Marketing Capabilities With KXEN's Predictive Analytics – PYMNTS.com - AXIAL360 Expands Marketing Capabilities With KXEN's Predictive AnalyticsPYMNTS.comWith roots in commercial printing, AXIAL360 has expanded its services to offer a full-cycle, data-centric marketing approach that includes a wide range of turnkey database, direct mail, digital marketing and creative design solutions. …

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Direct Mail Marketing Company Expanding in Clark County – MFRTech (press release) - Direct Mail Marketing Company Expanding in Clark CountyMFRTech (press release)“Our anticipated growth in the coming years coupled with the strong and readily available labor pool weighed heavily in our decision to retain our direct mail facility in Indiana. We look …

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Ad Agency Launches Progressive Solar Campaign – AltEnergyMag (press release) - Ad Agency Launches Progressive Solar CampaignAltEnergyMag (press release)Palmer has been involved in solar marketing for over five years, working with a variety of solar clients in California. They have developed advertising and marketing campaigns in all media, including direct mail …

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The Dilemma for Direct Marketing in a Social Media World – Forbes - The Dilemma for Direct Marketing in a Social Media WorldForbesGiven the ability to track online behavior and preferences, this direct mail piece felt like a blunt instrument that was sent without any real knowledge of who I am, or my …

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DreamWise Marketing Partners with Small Businesses to Connect Directly with … – SBWire (press release) - DreamWise Marketing Partners with Small Businesses to Connect Directly with …SBWire (press release)Aurora, CO — (SBWIRE) — 04/22/2013 — The doom of the direct mail industry has been forecast for years, as the digital age introduced various new venues for …

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Tier3 Marketing Solutions Move Direct Mail Campaigns in House for Greater … – SBWire (press release) - Tier3 Marketing Solutions Move Direct Mail Campaigns in House for Greater …SBWire (press release)San Francisco, CA — (SBWIRE) — 04/19/2013 — Mail marketing can be a delicate challenge to navigate successfully, with the vast majority of direct mail marketing being …

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Direct Mail vs Email: Have you missed 80% of your market? – Market Scan - Market Scan Direct Mail vs Email: Have you missed 80% of your market?Market ScanBack in the old days before the rise of email, a marketer's best friend was the trusty postman. Companies would send direct mail pieces to potential prospects, …

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Direct Mail for Nonprofit Fundraising – Business 2 Community - Business 2 Community Direct Mail for Nonprofit FundraisingBusiness 2 CommunityNonprofit direct mail marketing involves sending collateral out through the mail which explains what an organization does, promotes their work, and asks for financial contributions or volunteers. Direct mail is also …

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5 Tips to Revive an ASC's Patient Base With Direct Marketing – Becker's ASC Review - 5 Tips to Revive an ASC's Patient Base With Direct MarketingBecker’s ASC ReviewUse direct mailings throughout covered regions. Some have questioned the effectiveness of direct mailing to every person in a given region, but Lateef Mauricio Abro, COO of NOVA …

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How to Build a Better Mailing List – Business 2 Community - Business 2 Community How to Build a Better Mailing ListBusiness 2 CommunityIn addition to one-time lists, direct mail marketing providers also offer list subscriptions which allow you to continually add to and enhance your list to reach further into your …

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Definition of Direct Marketing – Business 2 Community - Definition of Direct MarketingBusiness 2 CommunityMarketing messages are addressed directly to the customer and/or customers…. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. Direct marketing seeks … …

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Tier3 Marketing Increases Efficiency with in-House Direct Mail – SBWire (press release) - Tier3 Marketing Increases Efficiency with in-House Direct MailSBWire (press release)Scottsdale, AZ — (SBWIRE) — 04/11/2013 — Tier3 Marketing, a full-service marketing firm, has moved direct mail campaigns in-house to increase efficiency and effectiveness of operations. This will allow the company …

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All businesses can 'use direct mail' – Business Strata – Business News - All businesses can 'use direct mail'Business Strata – Business NewsAccording to author and email marketing consultant DJ Waldow, some people are keen to gain additional knowledge all the time, which is why they might read trade or business publications, or …

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Direct Mail Marketing – Small Business Advice – Business 2 Community - Direct Mail Marketing – Small Business AdviceBusiness 2 CommunityMany small businesses see direct marketing as unattainable due to the prevalence of large companies using the channel. It shouldn't however be ignored, if performed correctly, direct mail marketing can be highly …

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American Statistical Association Chooses Marketing General Incorporated to … – PR Web (press release) - American Statistical Association Chooses Marketing General Incorporated to …PR Web (press release)Alexandria, Virginia (PRWEB) April 10, 2013. Marketing General Incorporated (MGI) has been appointed manager for the direct mail list of the American Statistical Association (ASA), effective April 15. The …

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Marketing Promotions Coordinator – Liturgy Training Publications (Chicago, IL) – DFW Catholic - Marketing Promotions Coordinator – Liturgy Training Publications (Chicago, IL)DFW CatholicGeneral Responsibilities: This position is responsible for executing the fiscal year promotions plan and evaluating its effectiveness, including direct mail, advertising, e-marketing campaigns, web site maintenance, copywriting and editing copy related …

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Renters will eat away at direct mail's reliability – Marketing Week - Marketing Week Renters will eat away at direct mail's reliabilityMarketing WeekIt's a trend that brands using direct mail must watch closely, as it threatens its reliability as a marketing channel. According to data from the English Housing Survey 2011-12, the …

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Sonia Margalef is NBTY's new Senior Hispanic Marketing Director – Portada-online.com - Sonia Margalef is NBTY's new Senior Hispanic Marketing DirectorPortada-online.comDirect marketing, including direct mail and the production and distribution of mail order catalogs plays an important role in NBTY's overall marketing strategy. Vitamins, minerals and supplements is a US$ 23 billion …

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Colleges using direct-mail appooach tailored to indiividual high schoolers – NorthJersey.com - Colleges using direct–mail appooach tailored to indiividual high schoolers NorthJersey.com Colleges and universities hoping to steer students to their campuses are targeting young recruits with direct–mail marketing campaigns as early as possible to get an edge on the competition. Elizabeth …

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Multimillion-Dollar Investment in Direct Marketing Platform - Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform Printing Impressions (press release) SUSSEX, WI—April 2, 2013—Quad/Graphics is strengthening its direct marketing platform and solutions this year with multimillion-dollar investments in mail processing and equipment, including creating two regional commingling centers …

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Direct Marketing - Hospitality 1st (press release) Savage Direct Marketing Celebrates 23rd Anniversary Hospitality 1st (press release) Savage himself has 32 years of direct marketing, direct mail and list/database experience in the resort industry worldwide. His company has provided lead and sales prospect …

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Take four steps to build the ultimate direct mail marketing system - Smart Business Network Joy Gendusa: Take four steps to build the ultimate direct mail marketing system Smart Business Network There are just four things that you need to do in order to build the ultimate direct mail marketing system. This …

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How The USPS Cuts Affect Direct Marketers -     San Francisco Chronicle Ballantine Discusses How The USPS Cuts Affect Direct Marketers San Francisco Chronicle The Ballantine Corporation, a New Jersey-based full-service direct mail company, has recently published a blog post describing what the proposed cuts to the …

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Accurate Leads Boost Sales by Connecting to Businesses with Personalized Letter - PR Web (press release) Accurate Leads Boost Sales by Connecting to Businesses with Personalized Letter PR Web (press release)Direct Marketers are invariably searching for the best medium to attract customers. This is coupled with tight marketing budgets. To help businesses …

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An Email Marketing Guide for Beginners - An Email Marketing Guide for Beginners Business News Daily Like direct mail, it is inexpensive and achieves a consistent return rate for most marketers. A survey done in 2011 showed that email marketing was effective enough that 60 percent of …

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Harte-Hanks enhances direct-mail service via digital print technology - Harte-Hanks enhances direct mail service via digital print technology San Antonio Business Journal Harte-Hanks Direct Marketing has provided direct mail services for 40 years. However, by adding digital print capabilities, Harte-Hanks now has the ability to give customers greater flexibility …

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Marketing List Leader ListGuy.com Aims to Expand Services into New Frontiers - Marketing List Leader ListGuy.com Aims to Expand Services into New Frontiers PR Web (press release) As the volume of traditional paper mail items sent on an annual basis continues to decline, many different businesses are seeking new ways to revitalize …

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DirectMail Launches Comprehensive Thought Leadership Initiative - PR Web (press release) DirectMail.com Launches Comprehensive Thought Leadership InitiativePR Web (press release)DirectMail.com™ (https://www.DirectMail.com), a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, today announced the launch of a comprehensive thought leadership initiative. Starting March 26, …

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National Postal Forum: Four Challenges for Direct Mail Marketers - National Postal Forum: Four Challenges for Direct Mail Marketers Direct Marketing News There are four key challenges marketers must “embrace” to ensure the effectiveness of direct mail in a multichannel world, said Patrick Donahoe, Postmaster General and U.S. Postal Service …

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Are Higher Postal Rates in Your Future? - Are Higher Postal Rates in Your Future?Direct Marketing NewsA precipitous rise in rates is likely to have a profound effect on marketers' direct mail efforts. “If rates go up, our customers are going to have decisions to make,” said conference …

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Direct Mail Marketing Company with Money Mailer - Direct Mail Marketing Company, Money Mailer of Sacramento, Launches New …WebWire (press release)SACRAMENTO, CA – Money Mailer of Sacramento, a local company that specializes in direct mail marketing, has recently launched a newly redesigned website at www.MoneyMailer.com. This new site …

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