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Budgeting For Email Marketing: How To Invest In The “Killer App” – Marketing Land

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Budgeting For Email Marketing: How To Invest In The “Killer App”
Marketing Land
The only question asked that comes even close to this is, “How can we get more email addresses?” This is often followed (unfortunately) by, “Can we buy a list?” That question is a relic from direct mail — often still considered email's closest analog

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