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Direct Marketers: Target What your Customers Want, Not What's “Hot” – Business 2 Community

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Direct Marketers: Target What your Customers Want, Not What's “Hot”
Business 2 Community
Today's direct marketers seem to be missing the most important mark for a successful campaign: ROI. While social and mobile messaging might be hot topics, email is still the preferred channel for permission-based promotional messages by 77% on

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