DMA: Direct mail 'matters' for marketers – ashdowngroup.com

DMA: Direct mail 'matters' for marketers
ashdowngroup.com
It also discovered that ten per cent more people visited a brand's website in response to direct mail when compared to email, whereas almost half of those surveyed admitted to retaining printed items. 17 per cent confessed to doing this on a regular basis.
Direct marketers buffeted by legislative windsBtoB Magazine



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