DMA: Direct mail 'matters' for marketers – ashdowngroup.com
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DMA: Direct mail 'matters' for marketers
ashdowngroup.com It also discovered that ten per cent more people visited a brand's website in response to direct mail when compared to email, whereas almost half of those surveyed admitted to retaining printed items. 17 per cent confessed to doing this on a regular basis. Direct marketers buffeted by legislative windsBtoB Magazine all 2 news articles |
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