Donahoe says digital technology will save direct mail marketing – Fierce Government

Donahoe says digital technology will save direct mail marketing
Fierce Government
Embedded digital technology will again make direct mail a major part of marketing campaigns, said Postal Service Postmaster General Patrick Donahoe at an industry conference March 17. “We’re seeing mail being used in some tremendous new ways,”
Postmaster General urges marketers not to give up on the US mail serviceMarketing Pilgrim
Marketers Giving Mail A Fresh Look, Says Postmaster GeneralWhat They Think

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