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Every Content Marketer Needs an Editor – blogs.hbr.org (blog)

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Every Content Marketer Needs an Editor
blogs.hbr.org (blog)
Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. It seems more and more like the best—some would say, …

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