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Getting 'To the Point' with e-mail targeting – Seacoastonline.com

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Getting 'To the Point' with e-mail targeting
Seacoastonline.com
“I sometimes think of myself as being in the matchmaking business by matching two people for a particular service of product,” said Mary Alice LaPoint, president and chief strategist of To the Point Marketing. And like direct mail, e-mail saturation

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