HD Vest Hopes Tech And Marketing Upgrades Will Attract Advisors – Financial Advisor Magazine

HD Vest Hopes Tech And Marketing Upgrades Will Attract Advisors
Financial Advisor Magazine
Papazian, who previously ran marketing for LPL Financial, has dumped the firm’s traditional direct–mail approach and replaced it with targeted online advertising, white papers and more sophisticated tracking of prospects, Ochs said. “We have an …