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How Big Data Can Solve Marketers' Social Engagement Challenges
Data Informed Despite advances in cross-channel marketing automation, the majority of today's marketers still approach customer engagement with a campaign-based mentality. The blast approach – rooted in mass marketing print and online ads, email and direct mail – is … AgilOne Survey Identifies 2014 Predictions for Big Data MarketingThe Herald | HeraldOnline.com (press release) all 6 news articles |
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