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How to Create the Perfect Piece of Direct Mail – DigitalJournal.com

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How to Create the Perfect Piece of Direct Mail
DigitalJournal.com
to 0.12 percent, a 2012 Direct Marketing Association study found. Oversized mail and postcards also outperformed email at 3.95 and 2.47 percent. Prospect response rates were proportionate, with mail pulling 1.44 percent to email's 0.03 percent. Direct

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