Jennifer Hyman: Don’t Discount Brand Marketing For Startups – Wall Street Journal (blog)

Jennifer Hyman: Don’t Discount Brand Marketing For Startups
Wall Street Journal (blog)
Old school marketing like direct mail, TV advertising, out-of-home, print, events — is a less crowded space than it was years ago, and may leave room for startups to be storytellers for their own brands alongside the Procter & Gamble’s and Anheuser …

and more