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Level of complaints is challenge for Direct Mail campaigns says Baker Goodchild – Journalism.co.uk (press release)

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Level of complaints is challenge for Direct Mail campaigns says Baker Goodchild
Journalism.co.uk (press release)
Almost two thirds (64%) of direct marketing complaints are prompted by mailings with addressed direct mail continuing to top the list of complaints, now yielding over a third (35%) of all fundraising complaints and twice as many complaints as any other

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