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Make These Changes to Help Digital Marketing Fulfill Its Potential – blogs.hbr.org (blog)

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Make These Changes to Help Digital Marketing Fulfill Its Potential
blogs.hbr.org (blog)
Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 to 1.4% versus 0.03% for email, 0.04% for Internet display ads, and 0.22% for paid

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