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Marketing Leader's New Division Fuels Tire Retailer's Sharp Sales Growth – PR Web (press release)

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Marketing Leader's New Division Fuels Tire Retailer's Sharp Sales Growth
PR Web (press release)
In 2012, the March Madness marketing campaign relied on direct mass mailing, with more than a quarter-million pieces touting discounts and in-store specials. In 2013, with an identical March Madness marketing budget, VCM opened up more pipelines to

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