Marketing lessons and weapons from the recession, part 1: brand alliances … – Marketing magazine Australia (blog)

Marketing lessons and weapons from the recession, part 1: brand alliances …
Marketing magazine Australia (blog)
When my boss contracted the entire advertising budget, the company I worked for in 2010 went dark, no more direct marketing (mail outs and SMS), no more cinema ads, no more entertainment magazines, no one to hand out flyers, brochures, cards.