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National Postal Forum: Four Challenges for Direct Mail Marketers

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National Postal Forum: Four Challenges for Direct Mail Marketers Direct Marketing News There are four key challenges marketers must “embrace” to ensure the effectiveness of direct mail in a multichannel world, said Patrick Donahoe, Postmaster General and U.S. Postal Service (USPS) CEO, at the National Postal Forum (NPF) in San Francisco.and more
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