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News Byte: Digital Marketing Spending Set to Surpass Direct Mail – Direct Marketing News

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News Byte: Digital Marketing Spending Set to Surpass Direct Mail
Direct Marketing News
Sen. Jay Rockefeller and the 60 Minutes crew may come to trash data-driven marketing (DDM), but marketers themselves come to praise it. For the 78% of marketers expressed confidence in the integrity of data-driven marketing, according to the Direct

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