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Patrick Tripp of Adobe: Email Leads in ROI in the New Marketing Frontier – Small Business Trends

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Patrick Tripp of Adobe: Email Leads in ROI in the New Marketing Frontier
Small Business Trends
Email ROI (return on investment) is up around $39.40 per email, for business email specifically, according to a study done by the Direct Marketing Association. The second ranking channel there is Internet display, then search, then direct mail, and it

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