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Report: Data Sharing Propels $156B Marketing Data Industry – AdAge.com

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Report: Data Sharing Propels $156B Marketing Data Industry
AdAge.com
“Because it is much more expensive to reach someone by the mail than by email or display advertising, the [direct mail] channel would cease to be viable without data to steer away from people who are not going to buy,” noted the report. Large retailers
Data-Driven Marketing Accounts for $156 Billion of the US EconomyDestination CRM


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