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Study: Digital Marketing Industry Worth $62 Billion
Wall Street Journal (blog) It examined both online and offline direct marketing. Traditional offline marketing, provided by direct mail companies, was about a $93.6 billion dollar industry in 2012, the study said. The digital data industry includes firms that place tracking … Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]Adweek DMA Announces Groundbreaking Economic Study On Value Of Data At DMA2013PR Newswire (press release) all 9 news articles |
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