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Three Powerful Ways to Measure the Impact of Your Email Marketing – MarketingProfs.com (subscription)

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MarketingProfs.com (subscription)

Three Powerful Ways to Measure the Impact of Your Email Marketing
MarketingProfs.com (subscription)
Or, it could be measured in the cost savings and efficiency gains of email vs. more expensive marketing channels such as traditional direct mail. So, understanding the economic value of each response action that an email marketing message generates is

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