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Understanding Your Direct Mail Campaign's Impact on Lead Gen and Revenue – Business 2 Community

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Business 2 Community

Understanding Your Direct Mail Campaign's Impact on Lead Gen and Revenue
Business 2 Community
Companies employing direct mail campaigns often send out tens of thousands of mailers or more, resulting in what they hope is a high volume of leads or sales. But therein lies the root of a problem faced by many marketers: they hope their campaign

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